Five-piece retail chain

The federal trade network Pyaterochka is managed by X5 Retail Group.

As of March 31, 2017, the number of Pyaterochka supermarkets is 9002.

History

2024: 350th Franchise Store Opens

The Pyaterochka retail chain opened the 350th franchise store in Russia. A retail outlet with an area of ​ ​ 479 m ² was launched in the Leningrad Region at the address: Vyborgsky district, village Ilyichevo, st. Flower, 1. The facility became 51 franchise points in the region. Pyaterochka announced this on May 2, 2024.

source = Pyaterochka

Pyaterochka became the first chain store in Illichevo. The village is located in a picturesque location next to two lakes popular with tourists. Now they will be able to find the necessary goods near the place of rest.

The opened store works in the concept of "Pyaterochki," which reflects the key values ​ ​ of the network - freshness and quality of products, low prices, convenience and a cozy atmosphere for guests. The point is equipped with a coffee corner and its own bakery, which daily makes a variety of fresh pastries.

For a partner, the store in Ilyichevo has already become the fifth in the Pyaterochki franchise, its other points are also located in the Vyborg district of the Leningrad region. The partner himself organized the construction of premises for the store in the selected location, and the retail chain helped to assess its prospects in advance.

The Anniversary Store illustrates two significant trends associated with our franchise. Firstly, many partners choose locations in small cities and settlements, tourist zones - there is lower competition and often good prospects for trade. Secondly, more than 50% of our franchisees are not limited to one store, but open several points - this illustrates the effectiveness of the business model, - said Mikhail Koltsov, director of the franchise department of the Pyaterochka retail chain.

The geography of Pyaterochki franchise stores covers 36 regions of Russia. The total area of ​ ​ the points exceeds 143 thousand meters of ² as of May 2024.

The retail chain uses a reverse franchising model, according to which it takes on all questions on trade turnover, pricing, logistics, marketing. The franchisee does not need to pay royalties, it makes initial investments in the premises for the store and equipment, and after opening it receives a monthly share of the revenue - agency remuneration.

2023

The growth of franchise Pyaterochek has grown by more than a third

The Pyaterochka retail chain analyzed the work of franchise stores in 2023. The number of partner points in 2023 increased by 37.5%, reaching 326, and their total trade increased by 41% year-on-year. The area of ​ ​ all franchise stores has grown by 33%, to 140 thousand square meters. m. The company announced this on January 31, 2024.

The most popular regions for opening franchise stores "Pyaterochka" were the Moscow region (36 points were opened in 2023), the Leningrad region (18 points) and the Murmansk region (7 points). In addition, partner stores last year appeared in 5 new regions: Belgorod and Smolensk regions, as well as the Republics of Chuvashia, Karelia and Mari El.

Thus, in 2023, the network opened 89 franchise outlets (30% of them with new partners), and 2024 year plans to increase this number by 4 times and launch at least 350 more franchise facilities.

The trend towards entrepreneurship continues to gain momentum, more and more people want to manage, albeit a small one, but their own business. The grocery store franchise has been and remains an effective start. Interest in our proposal is also growing: we have 27 partners in 2023, which, as practice shows, starting to work with Pyaterochka, are not limited to only one store. Of course, this is the best evidence of the success of our model. We will develop the offer, taking into account the most popular requests. For example, we plan to actively connect the stores of our franchisee partners to the express delivery service, which gives additional advantages, stimulates the turnover of the point, - commented Mikhail Koltsov, director of the franchise development department of the Pyaterochka retail chain.

The efficiency and reliability of the franchise model of the network made it possible to attract new partners - about 30% of entrepreneurs of the total number of operating franchisees joined the project and opened their first store in 2023. On average, there are about 5 franchise outlets for each partner in January 2024, with 11% of franchisees operating more than 10 stores.

Pyaterochka uses a reverse franchise model, which involves the purchase of the right to conduct business under a well-known brand, the possibility of using the business name and business model of the company. The retail network transfers retail business technology to partners and provides a number of services: it works with manufacturers, supplies goods, organizes advertising campaigns and provides other opportunities. Unlike direct franchising, in this model all management functions fall on the shoulders of the franchiser (Pyaterochka trading network).

Switching to eco-friendly refrigerators

At the end of June 2023, Pyaterochka announced the transition to eco-friendly refrigerators. A new pilot project launched by the company aims to reduce greenhouse gas emissions. Read more here.

2022: Vladislav Kurbatov - the new general director of the Pyaterochka chain of stores

On January 18, 2021, X5 Group announced the appointment of Vladislav Kurbatov as the new general director of the Pyaterochka chain of stores instead of Sergei Goncharov, who decided to leave the company. Read more here.

2021

Opening of Pyaterochka with co-working space and no cashiers in Moscow

On July 5, 2021, the Pyaterochka chain announced the opening in Moscow of a store equipped with a system for paying for purchases without attracting cashiers, as well as a co-working area on the second. The new format was called "Pyaterochka# Raid." Read more here.

Introducing Look Payment Technology

In 52 supermarkets, Intersection"" payment for purchases with a glance became available. The company X5 Retail Group announced this on March 10, 2021. More. here

A case was opened against the founder of Pyaterochka Andrei Rogachev because of extortion of $11 million from a partner

In mid-February 2021, it became known about the initiation of a criminal case under Article 3 of Art. 163 of the Criminal Code of the Russian Federation (extortion) against Andrei Rogachev. An application for the founder of the Pyaterochka chain of stores was submitted by his former business partner, the head of Gremm Group Mikhail Goryainov. Read more here.

2020: Launch of seven darxtors of express delivery service

On May 12, 2020, X5 Retail Group announced that the Pyaterochka retail chain had launched the first seven darksters of the express delivery service. They are located in the south and southeast of Moscow.

Darkstor is a retail space that is only open to couriers and collects online orders for further delivery. Due to the high demand for the service, the Pyaterochka retail chain decided to transform several retail stores into the darkstore format, which approached the area and density of orders in the surrounding territories. Stores located in close proximity to other Pyaterochka retail stores were converted, which allowed to maintain the comfort and convenience of those guests who prefer to buy food in stores at home.

The number of products in each of the darkstors is the same as in the entire express delivery service from Pyaterochka. The speed of assembly of orders in darkstore is higher, and the total number of orders collected is significantly higher than in a regular retail store serving express orders.

The launch of premises of this format will allow the Pyaterochka retail network to increase the number of online orders processed, as well as improve the quality of express delivery service.

The express delivery service from Pyaterochka is available to residents of Moscow, Kazan and St. Petersburg, delivery is carried out from more than 200 stores. The service sells more than 11,000 orders per day. All prices for products in it are exactly the same as in the stores of the network, all federal and regional promotions taking place on the network also apply to goods, and double points of the loyalty program "Help the Card" are awarded. Orders are collected in the Pyaterochka store and delivered with couriers right to the door. You can make a payment only in the "Delivery Pyaterochka" application using a bank card. All orders are delivered on the same day, and logistics are continuously being finalized to minimize delivery time.

2019: Opening of the first MPSC in Pyaterochka

On September 16, 2019, X5 Retail Group announced the start of the opening of multifunctional centers (MPSC) "My Documents" in the stores of the Pyaterochka retail chain. This is another partner project of the retailer aimed at increasing the attendance of its outlets.

According to the press service X5, the first MPSC in pilot mode opened in a store at ul. Revolutionary, house 75 in Samara. The MPSC is located in the cash zone of the outlet, has four windows and is capable of serving up to 300 people daily.

Pyaterochka store in Samara, in which the MPSC earned

Customers of this MPSC can receive state and municipal services on the basis of "one window." At the same time, interaction with the bodies providing certain services is carried out by a multifunctional center without the participation of the applicant.

X5 Retail Group noted that the opening of the MPSC in Pyaterochka expands the range of additional services within stores and allows customers to receive the maximum number of services in one place.

The report notes that the initiative of the leadership of the Volga division of the trading network to open the center was supported by the government of the Samara region.

The opening of the public services center should increase store attendance along with other joint projects of the retailer. For example, in Pyaterochka you can find automated points for issuing Internet orders, which are launched in partnership with PickPoint.

Earlier in 2019, an X5 collaboration was announced with the Center for the Search for Missing People (CPPL) and the search and rescue squad. "Lisa Alert" It involves the creation of "security islands" in the Moscow and Moscow region supermarkets "Pyaterochka," where every lost elderly person or child will be helped to return home as soon as possible. In addition, in the stores of the Pyaterochka chain there are counters for sales - SIM cards. Tele2

1998-2013

Pyaterochka was founded in 1998, the first store of the retail chain opened in 1999 in St. Petersburg. In 2001, the network entered the Moscow market. In 2002, the network began to develop under a franchise program. In 2013, the rebranding started, as well as a change in positioning and a large-scale program for updating the retail network.

Information Technology at X5 Retail Group

Main article: Information Technology at X5 Retail Group