Parter − the first official ticket agency in Russia to provide online ticket ordering services. The company is a partner of all leading theater and concert organizations and invites its clients to attend the most interesting events and cultural events in Moscow without wasting time searching and buying tickets.
History
2022: "Кассир.ру" bought the aggregator Parter.ru
Кассир.ру bought the oldest Parter.ru aggregator from the German company CTS Eventim (has the largest ticket network in Europe). This was announced by the general director of "Кассир.ру" Evgeny Finkelstein at the end of August 2022.
According to him, "Кассир.ру will improve expertise at the expense of the Parter.ru team and audience coverage at the expense of its base. At the same time, he did not disclose the cost and other parameters of the transaction.
According to Kommersant, citing a market source, in the future, the Кассир.ру and Parter.ru brands will be merged, but both windows will remain at the first stage. Another interlocutor told the publication that CTS Eventim had long been going to leave the local asset, which became unprofitable during the COVID-19 coronavirus pandemic.
 | Parter.ru focused on foreign artists, but because of the pandemic they were gone, and with the outbreak of hostilities, even those concerts that were postponed were canceled, he notes. |  |
The editor-in-chief of the InterMedia news agency, Yevgeny Safronov, considers the departure of CTS Eventim from Russia a logical step. In his opinion, the point is not so much in sanctions as in the financial situation. The trend towards the consolidation of the ticket sales market in the Russian Federation began in 2018, when MTS acquired the operators Ticketland.ru and Ponominalu, and intensified during the pandemic, the newspaper notes.
Ticket sales for concerts in 2022 will decrease by 23% year-on-year due to the lack of foreign artists and the cancellation of performances by some Russian performers, predicted Mikhail Minin, general director of MTS Entertainment. At the same time, he expects an increase of 21% in ticket sales to theaters due to state support and the flow of spectators from other types of entertainment, especially films and concerts. [1]
Notes
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