Schoolmates

Audience

2023:62% increase in users with paid subscriptions

The number of users using paid subscriptions on the Odnoklassniki social network increased by 62% in 2023. The total number of paid audience of social networks amounted to 8 million people. This was reported on March 13, 2024 to RIA Novosti.

Demand for paid services continues to grow. In January-February 2024, users purchased subscriptions 1.5 times more often than in the same period in 2023. Subscriptions are the most stable way of income for the social network, as subscribers set auto-renewal and use them for a long period. According to RIA Novosti, more than half of the OK audience has an average subscription period of more than six months.

The number of users using paid subscriptions on the Odnoklassniki social network increased by 62%

Odnoklassniki offers users three types of subscription. Users of the All Inclusive tariff can give other users an unlimited number of gifts, which is the most popular form of interaction between users on the social network. The Invisible subscription allows you to hide your activity from other people on the social network and set your profile to offline. "Music without restrictions" is a subscription tariff in which the user is able to listen to music with a locked screen, download songs, and also turn off ads between songs.

The main audience purchasing subscriptions in "OK" is people aged 35-54 years. At the same time, the largest dynamics of subscription growth is observed in the cohort of 25-34 years. Experts interviewed by the publication explain this trend by the habit of a subscription model for a given age group. The most popular subscriptions are in Moscow and the Moscow region, and a large number of subscribers are also in Novosibirsk, St. Petersburg, Krasnodar and Yekaterinburg.^[1]

2022

The growth of bloggers and the increase in the number of famous people

On March 17, 2022, the Odnoklassniki social network announced that it had recorded an increase in blogger activity and an increase in the number of famous people on the social network. Since the beginning of March, more than 50 celebrities and famous influencers have joined OK. Over the past week, the social network has increased the coverage of the system for promoting famous personalities by 2.5 times.

In the first half of March, OK users began to actively subscribe to celebrity pages: weekly subscriber growth in recent days increased by 170% compared to the first week of spring. The total audience of profiles and groups of famous people in OK, according to the company, exceeded 8 million subscribers.

The social network has organized additional support measures for well-known authors: prompt verification of profiles and groups, the opportunity to get advice on page maintenance, as well as additional support for both new accounts and those who often create content.

In recent days, celebrities, authors and bloggers have been joining OK at great pace or starting to post more content. Among the new influencers in the social network created pages Alexander Nezlobin, Anatoly Tsoi, Alexey Yagudin, Olga Kuzmina, Kirill Sarychev and many others. Those who have already been to OK continue to interact with their audience and publish content: in particular, Ilya Varlamov, Olga Buzova, Nyusha, Yulia Vysotskaya, Sergey Bezrukov and others. In addition, OK has a system for promoting famous personalities. Over the past week, the social network has increased its coverage 2.5 times.

At the same time time , OK noted an increase in audience in all official groups: MEDIA TV channels, museums and, theaters NGOs and commercial brands. The number of new subscribers in verified groups increased by 56% compared to the indicators of the first week of March.

OK helps to get used to all authors and thematic groups that appeared on the social network: they all receive support at the start and the opportunity to gather their loyal audience on the platform.

The social network is working to optimize user experience when conducting thematic communities, and also helps content authors expand their audience. So that it would be easier for users to invite friends to join them on social networks, Odnoklassniki launched the opportunity to share a link to their profile.

Record Audience Inflow and Empowerment

On March 14, 2022, the Odnoklassniki social network announced that in the first half of March 2022 it recorded a record influx of audiences, in connection with which it launched additional opportunities for new users and made the registration and authorization process even easier.

Since the beginning of March, according to information the company, the growth of user registrations in OK has exceeded 66%. New users post, content watch videos, listen to music and add friends. In addition, social network it records a sharp increase in account recoveries (by 36% compared to the previous week) and users who returned to a busier social network - by more than 40%.

To make it easier for users to invite friends to join them on social networks, OK launched the opportunity to share a link to their profile. Now, in one click, you can send your profile to any messenger or social network, or copy the link to the phone's memory. The ability to share a profile works on all platforms: in the mobile and desktop versions of OK, as well as in the application on iOS and Android.

A completely updated social network authorization page will help you easily register with new users or log into your old OK account. On the current login page, all attention is focused on the main thing - the authorization form. The branded orange color has faded into the background, while users will see a recognizable and unified design in bright colors. The current design is already available in the desktop version of the social network, and experiments are underway on mobile devices.

It has become even easier to register an account in OK by adding authorization through Yandex ID. Now users have six options for authorization through accounts in external services.

The social network plans to add the ability to quickly log into the social network from a computer using a QR code and confirm it in the OK mobile application. Thanks to this, users will be able to seamlessly switch between different devices without losing the current session of using the social network.

2020: In the top 50 largest Internet sites in the world

2014

As of April 2014, the most popular among Odnoklassniki users are devices running on the platform. Android This is primarily due to the large saturation of the market with inexpensive Android devices. The second most popular platform has become, iOS of the devices with this mobile operating system, 5 are in the lead. iPhone Windows And a little more than 1 million people a month use smartphones and tablets with Phones.

2013

The most popular topics: design, cooking, humor, self-care, health:

As of February 2013, the largest share of 39 million users who visit Odnoklassniki daily visits the social network from 21 to 23 hours. Moreover, the web version of the social network is more often accessed from 19 to 21 hours, and in the mobile - from 21 to 23. Also in the infographic you can find information about what hours most often write statuses, evaluate photos, comment, etc.

2012

Odnoklassniki social network is used in 229 countries. The only country from which no visit has been recorded is the Pitcairn Islands. At the same time, users from the Vatican, North Korea, Brazil, etc. enter Odnoklassniki:

• 1 million Odnoklassniki users live in America;
• the number of Odnoklassniki users in Greenland is 1% of the population of the island's largest city, Nuuk;
• Odnoklassniki has 1 user in the Vatican who logs in from a mobile phone;
• about 500 Odnoklassniki users live in Madagascar;
• in Russia, a third of users enter Odnoklassniki from a mobile phone;
• 80% of the Russian-speaking population of Australia sits in Odnoklassniki;
• there are North Korean users.

At the end of February 2012, according to LiveInternet statistics, a new Odnoklassniki record was recorded - 32.9 million users per day.

Classmates. Video

Main article: OK.Video

History

2024

Endless Recommendation Feed

Classmates have presented an endless feed of recommendations under all publications posted in. social networks The update will allow active users to navigate the proposed content and quickly select the most interesting and visually attractive posts for viewing. This was reported to OK on December 3, 2024.

Algorithms social networks analyze the process of consumption by content users and offer the most active of them a grid of recommended posts in the format of an endless tape. These are not only text and photo content, but also videos. At the same time, users who are less deeply immersed in content on the platform will see in the recommendations a smaller but optimal number of posts for them.

This interface is not only more convenient for users, but also for authors. People will be able to quickly find and subscribe to relevant groups in OK, and bloggers will receive more views of their publications, increase the involvement and reach of published content among the target audience.

We are constantly working to improve the user experience on the social network so that people can consume even more useful content. Now it will be even easier to navigate the recommendations in OK - the updated interface will allow you to choose the most interesting and relevant materials, be it texts, photos or videos. The recommendations in OK have become visually more orderly and convenient, "said OK Product Director Alexander Moskvichev.

The updated interface is available on the screens of all publications in OK, including the Hobbies service in the mobile version of the application, as well as on iOS and Android.

Promotion of posts based on "VK Advertising" technologies

Authors, media and business in Odnoklassniki will be able to promote posts from personal profiles and groups and increase audience engagement. The tool is powered by VK Advertising technologies. Algorithms show the publication to users who are more likely to leave a reaction to the post or share it with friends. VK] announced this on September 3, 2024. Read more here.

VK handed over the management of the social network "Odnoklassniki" to the management team

VK handed over the management of the Odnoklassniki social network to the management team. The press service of the holding announced this on June 3, 2024.

The management of the Odnoklassniki social network (OK) will be carried out by the management team, which will include representatives of VK top management and representatives of OK management, the VK said in a statement, excerpts from which are provided by TASS.

VK handed over the management of the social network "Odnoklassniki" to the management team

It is noted that the management team will be responsible for operational processes, strategic decision-making and the development of the social network. At the same time, who exactly will enter this team is not disclosed by the beginning of June 2024.

Previously, a similar management system was introduced in VKontakte, where the innovations demonstrated "consistency and efficiency." As explained in VK, the modernization of the management system is aimed at "effective use of end-to-end technologies, speeding up business decision-making and introducing innovations into products and services." As part of this reorganization, music and video services VK Music, VK Video and VK Records are united under the leadership of new Vice President Nikolai Duksin, who will be comprehensively responsible for this area, including its product development.

Previously, VK merged part of the assets into two business groups. The VK business group, which included the social networks VKontakte and Odnoklassniki, as well as Zen, was headed by Stepan Kovalchuk. The second group included mail services Mail.ru and RuStore, its head was Alexander Aivazov. Subsequently, new assets may enter business groups. Products and services that did not hit the bottom will continue to develop within their divisions. The functional areas of responsibility of VK senior vice presidents will remain the same, VK reported.^[2]

2023

Running a machine learning model that limits intrusive familiarity

Classmates on November 16, 2023 launched a machine learning model that limits obsessive acquaintances and communication with unwanted interlocutors on the social network.

Now OK users who often refuse communication and dating will not receive information about the activity of those accounts that impose communication and dating on the network. Cyberstalkers, in turn, will be limited in the number of dialogues with users they don't know. The update will further develop a comfortable environment for communication in OK and reduce the number of unwanted acquaintances on the site.

To protect users, OK analyzes social interaction - friendship and requests for it, page visits, gifts and a number of other parameters - in real time between unfamiliar users and divides them into categories. The neural network finds those accounts that regularly add people without mutual acquaintances to friends, massively send gifts to strangers, give them classes and write personal messages. In another group, the OK model refers to people who often reject friend applications, blacklist users, refuse gifts or complain about the actions of strangers.

Based on the collected data, OK limits the interaction between these groups of accounts and hides notifications from intrusive interlocutors, for example, about a request for friends, classes in photos or posts, gifts, visits to the page. The model also reduces the number of possible conversations between these groups of users - those who send private messages en masse will be limited in the number of dialogues.

The model was tested in different OK audiences for several months, and as part of the experiment, the number of complaints about intrusive attention from unfamiliar accounts decreased by 25% compared to previous periods. Users who previously often refused to communicate have become less likely to reject friend applications and add strangers to the "black list," as unwanted activity has ceased to distract attention, and friend requests themselves have become more relevant.

The launch of this machine learning technology will make interaction within the social network more comfortable and will help maintain a friendly atmosphere in OK.

{{quote 'author=said Denis Gorchakov, Director of Information Security OK. | The problem of one person's obsessive attention to another on the network, the so-called cyber stalking, is relevant for all platforms and services where there is social interaction, but especially, of course, for social networks and instant messengers. Such attention can even reduce the use of the platform. The decision to protect the user from obsessive behavior turned out to be effective: we see that users have become more comfortable communicating on social networks, since the number of complaints about unwanted activity from strangers has noticeably decreased,}}

Changing the News Feed

Classmates on September 25, 2023 presented an updated News Feed, the main service of the social network, which is used by over 90% of the daily audience (DAU). The update has become one of the major product changes to the platform in 2023.

OK completely redesigned the appearance of the Ribbon, focusing on convenience consumption, content improving quality, "freshness" and subscription opportunities. The social network got rid of unnecessary elements on the start page, added new points entering recommended content from open pages of publications and videos, and significantly updated Lenta's algorithms.

Content in the Feed is now located higher on the initial screen, including due to the fact that that the services "Moments" (format of short disappearing photos and videos) and "Hobbies" became a single block. Users, for example, can view moments of friends and bloggers and go to the content from the "Hobbies" section with thematic videos under the interests of the user.

Immediately above the main Tape, a new point of entry into the recommendation tape appeared, when switching to which you can find publications from groups that are best correspond to the interests of the user. Recommended content also appeared on pages of publications and videos when they are opened - now it is shown there similar content or other posts by the same author. New recommendations will allow people find and subscribe to interesting authors faster, broadening your horizons. Ranking algorithms in the social network feed have also changed. OK Users Now will receive more recent and increasingly popular author content. Algorithms take into account more factors when showing relevant publications and faster are retrained depending on how the person interacts with the content in moment.

OK is actively working to improve the quality of content in Lenta and other services social networks. For this, the social network attracts popular and novice authors, develops them on the platform and creates its own original shows. In the new OK Feed users will now be able to see high-quality unique content more often and comfortably interact with him inside the social network.

Not rating photos

On July 29, 2023, the Odnoklassniki social network announced that it was refusing ratings for photos and would add other functionality of reactions. This step will create a more comfortable and respectful environment for communication within the OK.

The 1 to 5 photo ratings feature will no longer be available to all users until the end of August 2023. The update is designed to improve communication and interaction between users, reduce the level of negativity between people in OK, reduce opportunities for unwanted dating and increase privacy in the user's feed.

The functionality of assessments in Odnoklassniki allowed you to give feedback about a photo and express it from one to five points, or put "5 +." In many scenarios, scores duplicated the feedback function along with "Classes," and scores below 5 could cause negative communication among users.

To respond to photos of friends or authors in OK, users can use both the public mechanics of "Class," comments and other reactions, and the function of the private "Class," which is visible only to content authors and is not displayed in the feed for other users. Users can leave a private class when hovering over the "Class" button in the web version and when clicking on the same button in the mobile application for a long time.

The rejection of the assessment function has become one of the important steps of the OK platform to develop a comfortable environment on the social network. Earlier, Odnoklassniki launched a restriction on toxic and offensive comments: for users who violate the platform's rules, the ability to comment on publications is temporarily limited.

Launch of the "Mood" service

The Odnoklassniki social network on March 13, 2023 announced the launch of the Mood service. Now each user will be able to set a special emoji status, which will be displayed not only on the profile page, but also as a custom icon next to his name in the feed, in discussions, comments, notifications and in the "Friends" section.

In the "Moods" application, OK users can install one of the emoji offered on various topics, which will not only decorate the profile, but also help convey the user's emotions and mood. The user can supplement the selected emoji using his short description, which will be highlighted when clicking on the icon.

Especially for the launch, OK will also have moods from the stars: Anna Sedokova, Vladimir Presnyakov, Elena Temnikova, Natalya Podolskaya, Olga Seryabkina, Sergei Lazarev, Vanya Dmitrienko and many others.

The mood will be active for three days, while the user can choose a new emoji from the catalog or delete it at any time. You can establish "moods" both in the mobile version of the social network on Android and iOS, and in the desktop version of the social network.

2022

Results of the development of the content platform: 60 thousand new authors and an increase in time in the tape by 30%

The social network Odnoklassniki summed up the development of the content platform in 2022. The total number of groups of authors and media on the social network in 2022 increased by more than 60 thousand. At the same time, OK significantly redistributed the shows in their feed in favor of the author's content: their share in the feed increased 1.5 times over the year. This had a positive effect on user consumption: the time spent on the social network feed increased by 30%. The company announced this on December 14, 2022.

Throughout the year, OK has actively supported content creators on social networks, built a team to work with authors and presented several programs for monetization and promotion of groups. OK also restarted the recommendation system with a focus on the author's content. Algorithms match the audience for each publication. This allowed groups to increase their reach and thus attract more audiences with relevant interests. As a result, the total coverage of groups of authors and media in OK increased by 55% over the year.

Significant changes affected the news feed OK. Now the users' feed is equally divided between friends' content and group publications. The share of authors and media in the tape for the year increased 1.5 times - from 31 to 46%. As a result, the number of publications of groups that fall into the users' feed increased 6 times, and users spend more time in the feed - + 30% compared to 2021.

In May 2022, OK introduced the Lightning smart algorithm for the best new groups, which helps them gain the first loyal subscriber base on the social network. In the six months since the launch, 2500 groups have received Lightning support, which have collected more than 3 million subscriptions in total. During this time, the influx of new authors into OK and their coverage constantly increased: the total audience of the content of the groups in Lightning during these months increased 5 times, and the average coverage of each group - 4 times.

In September 2022, Odnoklassniki was extensively updated as part of a new positioning of the social network and presented a new content section "Hobbies." This allowed the theme groups in OK to gain an additional relevant audience. In particular, the views of video groups of authors and media in "Hobbies" in three months increased by 70%. More than 200 top bloggers of Runet with content about various hobbies were attracted to the launch of the OK service. The most growing among them were the blog Borscht (+ 73 thousand subscribers), the group of Evgenia Polevskaya It is Simple (+ 69 thousand subscribers), the autoblogger Nastya Tuman (+ 32 thousand subscribers), the blog Shebbi-Shik (+ 29 thousand subscribers) and the group of Misa and Lelik (+ 23 thousand subscribers).

All received coverage of the group in OK can now be converted into earnings. In 2022, two monetization programs appeared on the social network, which allow you to make money on watching videos and showing any content in the users' feed. Thanks to this, the number of authors who monetize their content in OK has grown 2 times.

Separately, OK continued to actively work with the segment of federal and regional media. A separate "News" tab has appeared in the "Recommendations" section, and the media audience is growing with the help of joint special projects with the platform. As a result, over the year, the total coverage of more than 700 federal and more than 400 regional media publishing content in OK increased by 82%. A loyal media audience on the social network is also growing: the number of unique subscribers of such groups exceeded 24 million people in 2022.

Reactions, text formatting, dark theme, and custom chat backgrounds

Classmates presented on December 6, 2022 an updated functionality for communication on the social network. Users got a way to express their emotions and the ability to customize the appearance of the service according to personal preferences.

Reactions to messages will help you quickly respond to a particular phrase of the interlocutor without the need to send unnecessary messages to the chat. On the first day of launch, users delivered more than 100 thousand reactions: the "class" emoji became famous - it was chosen in half of the cases. In the future, a set of emoji available as reactions will be supplemented depending on audience requests and frequency of use.

Also, OK users can now format text in messages to emphasize the content: place accents using headers and font styles in correspondence, add hyperlinks, highlight important information in red.

For those who like to customize the appearance of the application, OK added the choice of the background of the correspondence both for a specific chat and for all chats at the same time. You can set the background from the list on all platforms, and on iOS and Android you can also select your own images for the background from the gallery.

In addition, for more comfortable reading and saving the device's charge on the social network, you can set a dark topic in messages. The feature is available on all platforms.

By their own, to data social network one in three residents Russia communicates with their friends and loved ones inside the OK. In 2022, the top 5 most active cities in sending messages to OK included,,, and Moscow Krasnodar. Novosibirsk St. Petersburg Yekaterinburg This functionality makes the communication of millions of users of the social network even more comfortable and makes it possible to express yourself. 

Launch Chatbot Designer for Authors and Business

Classmates on October 13, 2022 launched a designer chat boats for authors and business. It will help users quickly get answers to questions of interest, and group owners - to increase audience engagement and additionally talk about their goods and services.

The chatbot designer allows you to create and adapt bots for completely different scenarios: from finding a post in a group on a specific topic to helping with the selection of a specific service or product on a business page. Some OK authors have already set up a universal assistant. So, you can sign up for legal advice to Arseny Tokarev, give feedback on the recipe from the blogger of the culinary group "Just with Maria" or find a suitable perfume for yourself in the group of fragrance expert Oksana Polyakova.

The bot can be connected by the administrator and supermoderator of the group. To do this, go to "Settings" in the "Applications" section and select "Chatbot." There you can configure the bot scenario - buttons, texts and the entire answer chain. The number of such teams can reach 100. This makes it a universal assistant that guides the user and helps them with their choice of product or service.

Restart the new version of the content recommendation system

Odnoklassniki announced on September 21, 2022, the launch of an updated version of the content recommendation system - now it is focused on copyright publications. Thanks to the updated machine learning models and the combined "autocentric" ranking algorithm, bloggers and groups with high-quality publications will be able to get more views and attract a new audience. This system of recommendations was the next step in the development of the QA content platform and work with the authors.

OK continue to support active authors on the platform and deploy the classic 180 ° content recommendation system on social networks. Now algorithms are trained to provide audiences to as many authors as possible and thereby increase the diversity of content on the platform: both in the Recommendations section and in the recommended content block in the feed. Neural networks will select the most relevant audience for each publication based on the activity and interests of users. Previously, recommendation algorithms were adapted only to the user, not taking into account the variety of authors.

For example, previously, users who subscribe to pro groups travel and react to such content were shown publications on the same topic. Now the algorithm for each specific publication selects the segment of the audience to which it can be relevant: for example, travel lovers can be shown authors of other topics - for example, groups photos from nature, history and news from certain countries and regions, advice on outdoor activities.

It will also help authors who publish materials on more niche topics, such as notes, longrides or videos about science, extreme sports or film history - updated ranking algorithms will find an audience interested in the topic.

Autocentric ranking selects the most relevant users for authors. This approach differs from the more well-known user-centric selection in recommendation systems. Thanks to the balance between these two approaches, users will be able to receive the most interesting content for them, and authors will be able to find the audience relevant to them, even in the most niche topics, noted Vadim Gurov, Head of Products Lenta and Recommendations of the social network Odnoklassniki.

OCs also revised the approach to content diversity and quality in the recommendations. The social network no longer recommends users of groups and profiles that contain, for example, low-quality images and videos, clickbait, a large amount of non-original content. Groups and profiles whose content does not correspond to the declared topic are also pessimized. Editorial selection helps in this machine learning algorithm: the moderation team marks publications and authors on topics and screens out pages with low-quality content.

Thanks to this, OK expects to give an additional audience to authors with really interesting content. At the same time, ranking algorithms evenly distribute the coverage in the recommendations between all authors of the same topic. This system is already running on all platforms.

Launch of the Hobbies service

On September 1, 2022, the Odnoklassniki social network announced the launch of a large-scale update and another development area dedicated to hobbies and diverse hobbies of users. On all OK platforms, a service is presented - "Hobbies," with the help of which users will be able to have an interesting time with their like-minded people.

The presented positioning concept "My hobbies are OK" - talks about the diversity content on the platform, supports this direction of development of the social network and clearly shows that here you can not only spend an interesting time, time but also find something useful for yourself and your hobby.

The smart tag system allows you to quickly navigate not only the most popular hobbies, but even the most niche categories. For example, in the category "Pets" you can go to sections with subcategories on narrower topics: videos with exotic species or specific breeds.

By the launch of the service, OK was assembled on the platform of top bloggers of Runet in various categories on the topic of various hobbies and hobbies. The authors share their experience, publish useful and entertaining videos and help all users with similar interests have an interesting time.

The work of the Hobbies service is based on recommendation algorithms based on machine learning technologies. OK presented 8 of the most popular hobbies among residents of Russia: cooking, auto, needlework, fishing, pets, fashion, recreation and garden. You can subscribe to them through special widgets in the OK feed and a separate category "Top Authors." Their content will complement what has already been published on the platform by users and theme groups.

{{quote 'author=said Anton Fedchin, head of the Odnoklassniki social network. | Classmates are one of the favorite social networks for tens of millions of users. With the launch of a new positioning and direction for the development of OK, we want to show great potential and new opportunities for everyone. All users can find a variety of content on the topic of their hobby on the social network - both from like-minded people and from popular authors, as well as share their achievements. We've structured content by tag and category, so it's easy to navigate and find exactly what's interesting. In the future, we plan to provide authors with the opportunity to tag topics themselves and upload them to a specific section of the service,}}

Monetization launch for groups with video content

On August 30, 2022, Odnoklassniki announced that they were launching a public video monetization program - all group administrators with high-quality video content would be able to earn money from advertising. At the end of August 2022, OK opened applications for participation in the program. Video monetization will be an important step to support original content creators on the platform.

Video is one of the most popular formats in OK, which collects more than 700 million views per day (as of August 2022), and the number of video downloads in the second quarter of 2022 increased by 11%. Both already popular authors on the OK platform and the creators of new groups will be able to get into the monetization program thanks to the low entry threshold.

Groups with more than 1000 participants who post videos longer than 1 minute can join the program, have at least one video with 10,000 views, and the total number of video views over the past month is at least 10,000. Also, video content must comply with the general rules of the monetization program in OK, be downloaded through the native video player of the social network and not violate copyright.

Only the group administrator in OK can apply through a special widget. The social network team will check the questionnaire, published video content and send a notification with the result of selecting the group administrator in personal messages.

After successfully entering the monetization program, the group will receive income from each advertising in the video. In the personal account on the partner's website, the author will be able to track statistics and earnings. It will be calculated individually depending on the depth of viewing and the audience of the audience.

Opportunities for publishing longrides within a social network

Classmates on July 11, 2022 presented additional opportunities for publishing longrides inside the social network so that OK media, authors and bloggers could create and format full-fledged articles using a convenient editor. Content creators will now be able to highlight titles, quotes, add photos, videos and use many other features.

This OK publishing editor helps authors create large, structured and visually beautiful materials: add separators, videos, photos, GIFs, link menus, etc., directly to the note. Authors can create longrides of up to 64 thousand characters, which makes it possible to publish long multimedia articles within one note, and auto-saving every three seconds will save content even if the connection is lost.

Notes of the new format are displayed both on the web platform and in the mobile version of m.ok.ru, mobile applications Android and in and, iOS while they can only be created in the desktop version of the social network. Since longrids are recommended for users in the news feed along with regular posts, authors of large-format content in OK will be able to quickly find new readers and subscribers.

In addition, the Lightning algorithm will also regularly select and promote longrids from new creators of unique content, helping to increase publication reach and gain subscribers. In order to get into the Lightning program, new authors and groups need to regularly publish content in their group without using links to other sites and sites, and also not violate the rules of the social network.

Classmates continue to actively develop tools for authors and content creation.

Launching the smart algorithm "Lightning"

The Odnoklassniki social network on May 19, 2022, presented a smart algorithm for supporting the authors of Lightning. The algorithm selects groups in OKs that regularly publish interesting content, and helps them increase the reach of publications and gain first subscribers. Thanks to this, the authors will be able to gain a starting audience on the social network.

The Lightning algorithm will regularly select the creators of special content and post their content on social network services. In particular, the selected groups are shown to all users in the special "New" tabs in the "Recommendations" section and in the display of groups in OK. Their publications based on user preferences built by neural networks are promoted in the recommendation feed of the social network.

In the first phase, the algorithm will work with new groups on the platform that have not yet gained more than 300 subscribers, and will support them with additional coverage until they start growing organically. So new authors will be able to get the first loyal base of subscribers and are more likely to get into the issuance of news feeds and recommendations of the social network. In the future, OK plans to expand the action of the algorithm to the current authors.

In order to get into the Lightning program, new authors and groups need to regularly publish content in their group without using links to other sites and sites, and also not violate the rules of the social network. Groups that publish content on politics and religion, online stores and message boards do not get into the system.

According to the results of the test launch of the program, participants receive an average of 10 to 40 thousand coverage of a unique audience, depending on the topic of content and the regularity of publications, provided that the content is regularly published.

After passing the selection, the author receives a notification from the social network and the OK support service with links to useful materials and the official OK group for the authors. The group publishes tips on how beginners work with the platform, promote their content, work with audiences and engage users by converting additional reach into new loyal subscribers.

Start setting to hide potentially inappropriate comments

On April 27, 2022, the Odnoklassniki social network announced that it invites users to hide all potentially unacceptable comments in discussions under publications, photos and videos. The launch was another step in creating a comfortable and safe environment for communication within the social network.

The function already works in the OK application on Android and iOS, as well as in the mobile and desktop versions of the social network. Read more here.

Start searching for friends by nickname from other social networks

On April 19, 2022, the Odnoklassniki social network announced the launch of the ability to indicate the name of its profile from other social networks and instant messengers in the account. Nikneims will be taken into account in the internal search of the social network, which will make it easy to find interesting authors and friends with whom the user is used to communicating on other platforms.

Now, to search for the desired person, it is not necessary to enter a name, surname or apply filters - the search results by username will immediately show the desired profile. In order to add a nickname from other social networks, the user needs to go to the profile settings in the "Other Profiles" section and specify nicknames from Twitter, TikTok, VKontakte, Telegram, Viber and WhatsApp. In the "other" section, users will also be able to specify a name from any other popular platform.

In March, the growth of new user registrations in OK exceeded 66%, and the number of profile recoveries - 36%. After registering, new users have created over 4.3 million friendships. In addition, OK users have become more active in subscribing to celebrity pages. The total audience of profiles and groups of popular people in OK in March exceeded 8 million subscribers.

Launching a neural network to combat aggressive comments

On March 5, 2022, the Odnoklassniki social network announced that it had launched technology based on neural networks to combat aggressive statements and incite hatred in public comments. The neural network will evaluate the texts and images in the comments for toxic content, and then issue an assessment to the moderators for verification. The launch of the technology was another step in the development of a comfortable environment for communication in OK.

The presented algorithm will create a respectful environment for communication within a social network. The neural network will automatically analyze the level of aggression in the comments, then the assessment from the algorithm will be available to the moderators of the social network. The technology is already running on all platforms. In the desktop version of the social network, users who have received a temporary ban, when trying to leave a comment, will see a message with explanations and a link to details about the operation of the algorithm. In the near future, this function will appear in applications on iOS and Android.

All calls for inciting hatred and xenophobia towards any nation or other group of people, including using obscene language, as well as threats to other users will be blocked. When analyzing images in the comments, the algorithm will determine the presence of shocking content and acts of violence, which, after verification, will also be removed. The technology was launched as part of a global build. safety VK

Users who violate the rules of the social network and express their opinion hostile to others will receive a temporary ban on commenting on any content in OK. When trying to leave a comment, the social network will show a notification and a link to the rules of conduct. In addition, the authors of the comments can get a temporary "rest" from discussions if they receive many complaints about their statements and the system has identified them as toxic and aggressive.

OK takes care of user safety: in February 2022, the social network launched the "Message Security Center," which contains the rules for safe and correct communication on the social network, as well as ways to protect against unwanted content in personal correspondence.

VK will pay millions for the publication of Navalny's posts in Odnoklassniki

In February 2022, the Savelovsky Court of Moscow fined VK 3 million rubles due to the publication on the Odnoklassniki social network of messages from opposition leader Alexei Navalny, municipal deputy Ilya Yashin and FBK activists (Anti-Corruption Foundation, recognized as an extremist organization, banned in the Russian Federation), which contained calls for participation in unauthorized protests.

LLC "Мэйл.ру" was found guilty of committing an administrative offense under Part 4 of Art. 13.41 of the Code of Administrative Offenses of the Russian Federation, - says the court decision, excerpts from which are quoted by TASS.

It is noted that Roskomnadzor as part of the implementation of the requirements for taking measures to restrict access to information resources, notifications were sent to the owner of the Odnoklassniki information resource about restricting access to information resources that contain information disseminated in violation of the law. However, VK took no action.

From the Mail.ru page in Odnoklassniki, Internet addresses led to the pages of Alexei Navalny, Ilya Yashin, as well as FBK activists Anna Biryukova and Semyon Kochkin, where calls were published for participation in unauthorized protests.

Roskomnadzor reported that the service drew up administrative protocols regarding various social networks that did not delete or untimely removed calls for minors to participate in unauthorized actions.

On January 23, 31 and February 2, 2021, unauthorized actions were held in the regions of the Russian Federation in support of opposition leader Alexei Navalny, who was arrested after returning to his homeland. The Simonovsky Court of Moscow replaced his suspended sentence with a real one with a term of imprisonment of 3.5 years.^[3]

Start the Message Security Center and hide 18 + images in correspondence

On February 9, 2022, the Odnoklassniki social network presented updated ways to protect against unwanted content in personal correspondence and the Message Security Center, which contains rules for safe and correct communication on the social network. Users will be able to get to the "Security Center" through official service notifications in messages that will help set up the privacy level of the account.

OKs pay special attention to safe communication and constantly optimize algorithms to counter fraudsters and unwanted acquaintances. Now all photos with 18 + content from strangers in personal messages will be automatically determined using neural network technology and "blurred." Recipients will be able to independently decide whether to open such content or not. This will protect users from viewing such images. The "blur" of images is already working in the OK application on Android and in the desktop version of the social network, and in the near future it will appear on iOS.

In addition, an unfamiliar person can be immediately blocked when receiving an unwanted message. Users who are often blocked by interlocutors will be limited in correspondence with strangers in OK. At the same time, they will be able to communicate with friends, as before.

With frequent blocking of strangers, OK will be offered to check the privacy settings of messages and choose from whom the user wants to receive messages - only from friends or from all users. This will help developed service notifications in messages that automatically appear at the time of blocking the next uninvited guest.

These and other OK capabilities were presented at the Message Security Center. Users who encounter unwanted messages from strangers and block people will be able to get to the Center page through official service notifications in messages and receive information on how to behave correctly so that communication in OK is pleasant and does not lead to undesirable consequences.

Classmates regularly conduct educational projects and launch initiatives for communication and ethical behavior on social networks. So, in 2021, the educational project "We Don't Say That" was launched from the online magazine "Such Things." OK users were told how to communicate correctly on the Internet so that all friends and interlocutors on the social network feel comfortable.

Ukrainian fined $155 for like under the coat of arms of the USSR in Odnoklassniki

On January 10, 2022, it became known that the Ukrainian was fined 4250 hryvnia (about $155 at the exchange rate for this day) for like under the coat of arms of the USSR on the Odnoklassniki social network, blocked in Ukraine.

According to TASS, citing the text of the verdict posted in the Unified State Register of Court Decisions of Ukraine, the accused on May 30, 2020 liked the coat of arms of the USSR and repost this image on his page. The publication was a "campaign postcard" with an image similar to the Soviet coat of arms. In the middle was a Soviet star with a sickle and a hammer, and from below there was an inscription "One people." Three modern flags of the Russian Federation, Ukraine and Belarus were painted over the star.

The Ukrainian investigation classifies these actions as "distributing materials calling for the commission of deliberate actions with the aim of forcibly changing or overthrowing the constitutional order or seizing state power."

The case file notes that the man pleaded guilty and said that he did not intend to call anyone to illegal actions. The plea agreement was concluded in December 2020 between the head of the department for supervision of compliance with laws by the SBU and the state border service of the Sumy Regional Prosecutor's Office, the accused and his lawyer. Under the terms of the agreement, he is still obliged to pay 250 non-taxable minima of citizens' incomes, which is 4250 hryvnia.

Earlier, another resident of the Sumy region of Ukraine was fined 51 thousand hryvnia for like under the publication "on the overthrow of the current Ukrainian government" and further "unification of the country with Belarus and Russia." The man went to the social network through VPN, since Odnoklassniki is prohibited in Ukraine.^[4][5]

2021

Payment of over 3.2 billion rubles to game developers

The social network Odnoklassniki summed up the results of the gaming platform for 2021. Total payments to developers of mobile games amounted to more than 1.2 billion rubles, and the monthly audience of mobile games in OK in 2021 exceeded 13 million users. In general, the total payments to game developers for the third year in a row exceed 3.2 billion rubles. This was reported to TAdviser by representatives of Odnoklassniki on January 18, 2022.

Mobile HTML-5 games continue to be the driver of platform growth. In 2021, the income of the creators of mobile games showed a steady growth of 25.7% compared to last year. Developers receive a share of the turnover of the entire platform using the revenue share system for in-game purchases of users.

Compared to 2020, the number of daily players in mobile games increased by 16.3%. According to analysts of the social network, 82% of players in OK use the Android platform.

OK also continues to develop advertising monetization of games. Thanks to this, the direction of hypercasual games appeared on the social network platform in 2021, and the developers' income for advertising in their projects increased 3.3 times over the year in rubles. The record of monthly payments to game creators for advertising monetization in December exceeded 33 million rubles.

Top popular mobile games by daily audience in OK:

• Pirate Treasures
• Kiss and meet
• Valley of sweets
• Christmas tree 2021
• Crockward
• Tower of Words
• Where is the difference?
• I want to communicate
• Raspberry Jam
• Sweet riddles

Top popular desktop games by daily audience in OK:

• Pirate Treasures
• Valley of sweets
• Kiss and Meet
• Christmas tree 2021
• Vega Mix - three in a row
• 5 Differences Online
• Klondike
• Farmers Territory
• Kosynka Online Solitaire
• Treasures of Mahjong Online

Top mobile games by average monthly turnover in OK:

• Kiss and Meet
• Christmas tree 2021
• Pirate Treasures
• Slot machines: 'Captain Jack'
• Valley of sweets
• My Farm
• Bottle: Meet and communicate!
• Kiss me: Bottle kiss me
• Fortuna Slots
• World of Slots

Top desktop games in terms of average monthly turnover in OK:

• Christmas tree 2021
• Chronicles of Chaos
• Pirate Treasures
• Kiss and Meet
• Klondike
• Knights and Princesses
• Wars of Thrones
• Vega Mix - three in a row
• Slotomania
• Valley of sweets

Earlier, OK improved the terms of payments for game developers for advertising in their projects - game studios and independent developers receive 20% more monthly payments from advertising monetization. The changes affected all games on the OK platform that advertise in the Rewarded format (showing ads for a reward in the game) in the desktop and mobile versions of the social network, the company noted.

A fine of 3 million rubles for non-removal of prohibited content in Odnoklassniki

On November 19, 2021, the Magistrate's Court in Moscow fined VK for refusing to remove content banned in Russia posted on the Odnoklassniki social network.

The Magistrate's Court of the Savelovsky District of Moscow found Mail.ru guilty of an administrative offense, the company was sentenced to an administrative fine of 3 million rubles, the court said in a statement quoted by Kommersant.

The company was found guilty under Part 2 of Art. 13.41 of the Administrative Code of the Russian Federation (failure by the owner of the site to remove information if the obligation to remove such information is provided for by the legislation of the Russian Federation). The protocol was drawn up by Roskomnadzor. The punishment for this offense for legal entities provides for an administrative fine in the amount of 3 to 8 million rubles.

This is not the company's first fine due to its refusal to remove prohibited content. In March 2021, the court fined Odnoklassniki 4 million rubles for refusing to remove calls to go to a rally on January 23.

We see that more and more content from groups and profiles on social networks falls under the requirements of regulators. "OK" comply with the legislation and consider all correct appeals from state bodies, but at the same time we focus on the interests of users in the free consumption of information. We plan to appeal the court's decision, - said the press service of Odnoklassniki.

Since February 1, 2021, Russia has had amendments to the federal law "On Information, Information Technologies and Information Protection," according to which social networks are obliged to independently block illegal content.

By early November 2021, Facebook, Twitter, Telegram, Google, TikTok, Odnoklassniki and VKontakte have been fined 187 million rubles since the beginning of the year for non-deletion of prohibited information.^[6]

Hybrid model of information display in the main news feed

On November 10, 2021, Odnoklassniki presented a large-scale update. The changes will affect many large services of the social network. In particular, OK announced the launch of an updated version of the news feed: now users will receive recommended publications in it. The social network also announced the emergence of other content formats and several key updates to the business platform.

In the year of the 15th anniversary of OK, we started a large-scale restructuring of many services of the social network and began with the main thing - what people see in their news feed. Tape is an OK service used by more than 80% of our audience. We are launching a "hybrid" tape model: now the content to which the user is subscribed will be adjacent to the recommended one. In general, we have revised the approach to content on the social network: our plans are to optimize the share of publications from groups in the feed, launch additional opportunities for authors and formats for displaying content. Tools for business and social commerce will help you find an active audience of customers in the updated news feed. told Anton Fedchin, head of OK

OK has launched a hybrid model for displaying information in the main news feed on all platforms. Now, after viewing all the latest posts from your friends and groups, the recommended content from groups to which he has not previously subscribed will appear in the user's feed.

Thanks to the updated model, users will be able to expand their horizons and learn everything directly from the tape. Thanks to this, content creators will be able to attract an audience by keeping in touch with their subscribers.

The hybrid tape is based on an updated recommendation system based on machine learning technologies and a collaborative filtering model. Neural networks analyze the preferences of similar users and make up the circle of their interests in public actions within the social network. Using computer vision and text analysis technologies, the most relevant publications are selected for each user.

According to the results of the first tests, the number of likes on recommended publications increased compared to a separate feed of OK recommendations for 21% year by year, and the number of unique authors who receive coverage in the recommendations - 2 times. At the launch of the updated tape model, the share of recommended content in it exceeds 11%, in the plans of OK - to increase this figure to 20% of views of all publications in the tape.

To make it more convenient for authors to work with the audience in the tape model, OK added to the group statistics the division of coverage into sources: "Tape" (subscriber coverage), "Recommendations" (coverage of recommended publications) and "Other" (advertising, "classes" of friends, etc.). Through this, content creators will be able to follow trends and determine which publications resonate more with loyal audiences and which receive coverage through recommendation algorithms.

The social network announced an additional consumption format - a separate feed of vertical content. The tape will complement the information display formats already existing in OK and will appear in applications on iOS and Android at the end of 2021.

The feed will show recommended posts with vertical content: short videos, photos and GIF animations. To do this, OK launched a video recommendation algorithm that analyzes the viewing time and uses it as a signal for further recommendations to the user of such content. Thanks to a simple interface, users will be able to view what they are interested in at any time in an accessible format - each item of content will be shown in full screen mode.

In order for the updated content platform to have as many authors as possible, OK announced a scheme for working with content creators. By the end of 2021, a technology for selecting high-quality content will appear, which will automatically highlight interesting authors, groups and media on social networks and give them additional coverage.

Thus, those who create truly unique content will be able to increase the base of their subscribers and the reach of publications. At the first stage, the algorithm will work with new authors on the platform, in the future the system will promote all interesting content creators in OK.

The algorithm uses various entry points within the social network to grow subscriptions and reach authors. The peculiarity of the system is that the content in demand among users will be supported until it begins to grow organically on its own.

OK is developing its own service of disappearing photos and videos "Moments" - in the year since its launch, its monthly active audience has reached 28 million users and is already more than half the audience of the entire social network in Russia.

A major update of "Moments" was also announced in early 2022: the publication of moments will become available not only to personal profiles in OK, but also to all groups on the social network. Official groups will be able to add any links to the moments, regardless of the number of subscribers.

In addition, by the end of 2021, OK will restart the service of thematic contests in Moments: they can be branded, added a description and rules, a link to the group.

To create content in OK, the social network will add text formatting tools. In the updated longrid platform based on the OK publishing form, you can apply various styles to texts (italics, color highlighting, underscoring), add delimiters, lists, as well as quotes and captions to photos. These features will appear gradually on all platforms in the coming months.

Representatives of the social network also announced a dynamic menu in mobile applications - the interface will adapt to each user in 2022. Thanks to machine learning algorithms, the main menu tabs on iOS and Android will automatically adapt to individual preferences.

The neural network will determine the user's activity in the services of the social network and show in the menu those sections with which he most often interacts. For example, lovers of music and online shopping will have quick access to the "Music" and "Products" sections, and everyone who often congratulates friends will see the "Gifts" section in the menu.

OK is consistently developing a trend towards social commerce. In addition to working on a joint marketplace with AliExpress Russia, OK also helps online stores sell their goods and services through groups and profiles on the social network.

It was announced that by the end of 2021, users will be able to pay for the goods of groups and business profiles right inside the social network - using the built-in system of secure payments. At the same time, OK does not charge its own commission on the sale of goods. Thus, after placing the product in OK, the online store will be able to set up interaction with the client in three ways: through personal messages, going to the product page on the store's website, or through payment for the product inside OK.

In addition, OK presented a full-fledged service for the sale of goods through video broadcasts. Now it is available on all platforms and allows you to show cards with goods directly inside the video player both individually and in a carousel list. Using the technologies of the creative studio OK, broadcast authors will be able to add annotations with links to products placed in the profile or group. Viewers of broadcasts will be able to immediately switch to the product of interest to them and make a purchase. The service runs on the basis of a single video platform VK Video.

In the updated content platform OK, entrepreneurs will be able to find customers even faster: both with the help of high-quality content and through paid tools. In the near future, inside the OK advertising office based on myTarget technologies, there will be a retargeting function based on the advertiser's CRM base, as well as payment for clicks on the CPC model, in which funds for displaying ads are not debited.

Group or business profile moderators will be able to target ads to their customers and show them current offers based on their experience with the company or product. Thanks to this, entrepreneurs who promote their pages in OK will be able to expand the reach of the relevant audience, remind customers familiar with the business about themselves, and increase the number of conversions into targeted actions.

Warning users about potentially inaccurate information

On September 3, 2021, it became known that Odnoklassniki and VKontakte launched a special way to warn users about potentially inaccurate information in test mode - such publications will be accompanied by a special label. The warning can be seen when viewing the material - this way users will not be limited in receiving information, but they will see a signal that they need to be treated with caution. The decision on the further use of the tool will be made based on the results of tests and feedback from users. Read more here.

As reported, Odnoklassniki is actively working with the largest media to provide users with complete information on the most relevant and complex topics. In particular, at the very beginning of the pandemic, a special tape appeared in OK with verified news about the coronavirus from 150 federal and regional MEDIA, in July 2021, OK launched a single information center. COVID-19 Also, together with OK Rospotrebnadzor , they regularly monitor popular publications related to COVID-19, vaccination and treatment methods, and check them for the reliability of the facts.

Launch Business Profile Recommendation Service

On July 2, 2021, Odnoklassniki announced the launch of a business profile recommendation service.

Clients of small and medium-sized businesses will be able to leave a recommendation about entrepreneurs, specialists or companies in one click. Businesses will receive confirmation of their work in the form of a recommendation counter in the profile.

With the "Recommend" button on your business profile page, you can now share your personal feedback and advise your friends about your favorite coffee shop or beauty salon, experienced photographer or professional beautician. The recommendation will be displayed on the business profile page, and the feedback text will be displayed in the feed of the user and his friends. Thus, friends of customers of companies will be able to learn about trusted specialists and businesses with high-quality goods and services.

This service is another step in the development of the platform for small and medium-sized businesses in OK and its integration with key social mechanics. Now entrepreneurs who conduct a business profile in OK will be able to attract an audience not only through advertising, but also according to recommendations from their clients. So, according to an online study by Nielsen, when buying goods, people most trust the recommendations of friends and loved ones (83%).

The service works on all platforms: you can leave a recommendation both from your computer and from your mobile in OK applications on iOS and Android. In the future, the recommendation service will also be available to groups in OK.

Introduction of intelligent noise cancellation technology into the video call service

On February 9, 2021, it became known that VKontakte, Odnoklassniki and Mail.Ru Mail introduced intelligent noise cancellation technology into the video call service. Now background noise will not interfere with communication: this technology of a single Mail.ru Group call platform optimizes sound quality without additional equipment.

As explained, Odnoklassniki restarted the audio and video calling service in 2018, from 2020 you can join them without an account on the social network. In December 2020, OK was offered to use the video calling platform for dating. The social network has launched the "Window" service, which is looking for interlocutors suitable for the interests and connects users in video chat format. "Window" helps to expand the circle of communication, find like-minded people and enjoy a live conversation without leaving the social network. Read more here.

2020

Results of the year: 16 million users in Moments and almost 1 billion rubles for mobile games

On January 14, 2021, the Odnoklassniki social network announced that it had summed up the results of 2020 by audience and its activity. Most of the noticeable trends were somehow associated with the coronavirus pandemic, because of this, the dynamics of audience activity and its behavior in various services differed from the trends of previous years.

According to the company, the pandemic spurred an increase in activity in communication services and the development of traditionally popular ways to exchange emotions in OK. This manifested itself brightest in the spring of 2020 during general self-isolation, but in some services a noticeable increase occurred in general over the year. So, in 2020, users sent 52.8 billion virtual gifts (+ 18% compared to 2019), as well as 4.5 billion postcards and 1.5 billion stickers in messages - their total number increased by 67% over the year.

With the help of stickers, users expressed emotions not only in personal messages: sending stickers in comments increased by 42% over the year. Also, thanks to the sticker pack addition service, more than 2.5 million stickers per day are sent from sets created by users.

In the fall of 2020, OK launched a service for the exchange of emotions and personal content - "Moments," which allow you to share disappearing photos and videos and compete in popularity with friends. Since the launch in two months, the audience of the service has exceeded 16 million people, 11 million people view the content of friends in Moments per month. At the same time, in December 2020, the average number of views of "moments" increased by 70%, and the number of user reactions to them doubled.

Live broadcasts have become an important means of communication during the pandemic. With the help of broadcasts, primarily in the OK Live application, users communicated with their friends, shared news and just talked about life. The daily audience of OK Live for the year grew by 30%, the application crossed the mark of 9 million installations on iOS and Android. Live broadcasts created in OK Live gained more than 71 million views per day, while the average daily number of views of such streams increased 2.5 times over the year.

The pandemic has increased interest in the entertainment services of the social network: games, videos and live broadcasts. The audience of mobile games has become more involved and has been expanded by other users. The number of players per day on the mobile platform grew by 24.3% year-on-year. User time in mobile games increased by 32.4% over the year, the amount per day exceeds 180 years.

Due to the increase in involvement, players began to actively purchase internal bonuses on mobile devices: as a result, OK paid 970 million rubles per year to developers of mobile games. This is 62% more than in 2019.

Thanks to this, the total payments to developers of all games on the social network platform have also grown: in 2020, OK will transfer them more than 3.3 billion rubles. Advertising revenues of game creators grew most dynamically: payments to developers for advertising in their projects increased by 60% over the year.

The OK video platform in 2020 overcame the mark of 1 billion views per day. Thanks to smart personal recommendation algorithms, views of recommended videos have doubled. In 2020, OK hosted online concerts of famous musicians, sports training, museum tours, sports broadcasts and much more. Thanks to this variety of content, the number of views of live broadcasts increased by 50% over the year. Video downloads also increased - by 19% year-on-year.

Also in 2020, OK actively developed tools for publishing content and introduced a machine learning-based algorithm that assesses the quality of group content on social networks. Over the year, the number of group publications in OK increased by 46%.

The restriction of offline work of a large number of businesses in connection with isolation spurred entrepreneurs to develop their presence online and sell goods directly on social networks. In 2020, OK groups and business profiles published more than 23 million cards with their goods.

OK users also began to buy more actively online in 2020. In October 2020, the social network restarted its own marketplace together with AliExpress Russia, which allowed to increase the product base to 100 million. As a result, in the fourth quarter, the number of orders in the marketplace increased by 56% compared to the third quarter.

2020 was not like any other: for the first time, external circumstance influenced audience activity trends so much. In this difficult time, we managed to offer users the very services for communication at a distance and comfortable stay at home: from calls and gifts to online concerts, games, excursions to museums and. telemedicine In addition, the pandemic gave an additional incentive to the development of key areas - for example, mobile games: we received not only an additional gaming audience, but also increased user engagement. Several products were created completely remotely. In the fall, we launched the Moments service - our own reading of the format of disappearing photos and videos based on competitive mechanics. Our call service in 2020 received a number of key updates - for example, the ability to join the conversation via the link. A single platform for other products was created Mail.ru Group on the basis of the technology, and a dating service through video chats "Window" appeared in OK. Calls are just one example of OK's synergy with other Mail.ru Group products, which reached the next level in 2020. We launched a joint marketplace AliExpress with Russia, integrated a platform of mini-applications, a VK Mini Apps job search service was launched in OK, and Worki our technological platform "" for Robbie content analysis and processing is now used both by the holding's products and outside the company by external customers. told Anton Fedchin, head of the social network Odnoklassniki

Launch of sales of goods from AliExpress in the marketplace inside the social network

The Odnoklassniki social network on October 6, 2020 announced the restart of its own marketplace of goods together with AliExpress Russia. Users have gained access to more than 100 million products that they can purchase without leaving the social network.

Integration of AliExpress goods into the OK marketplace is the next stage in the development of social commerce in Russia. AliExpress products are natively integrated into all mechanics of the social network: the user can make a purchase not only in the section with goods, but also directly from his news feed or from a video with a product card. In addition, the OK marketplace forms a personal feed of goods for all users, and buyers can share goods with friends and receive valuable recommendations from them.

This service will allow not only to make purchases without leaving the social network, but also to track the order by track number in the "My orders" section, as well as quickly receive feedback in the official AliExpress group or in the round-the-clock OK support service.

To buy, users will not need to create a separate account. It will be possible to purchase goods in OK using your profile on the social network, and if desired, log in through it and continue purchases on the website or in the AliExpress application.

Buying AliExpress products in OK is already available to parts of the audience in the desktop and mobile versions of the social network, as well as applications on iOS and Android. Soon the service will appear for all Odnoklassniki users.

Inna Galiakhmetova, Head of e-commerce, QA:

Marketplace OK and AliExpress Russia are not just an online store. We combined the experience of a global player in the e-commerce market with our understanding of how users consume content and shop inside the social network. The purchase process in OK is an entertainment scenario in which you can look through the tape, find an interesting product, immediately discuss it with friends and buy it. Now an assortment of tens of millions of products and special offers of AliExpress Russia is added to this process.

Anna Melnova, Internet Marketing Director of AliExpress Russia:

We give users the opportunity to make purchases in the usual and comfortable environment of the social network, without interruption from communication with their friends and relatives. They have access to more than 100 million goods from Russia, China, Turkey, Spain and other countries. Social mechanics have long been popular in China, and we create not just a marketplace with profitable purchases, but shopping with positive emotions. The project with OK is an important step towards the development of social e-commerce of the AliExpress Russia direction.

Classmates in 2017 became the first social network in Russia to launch its own marketplace of goods from China. In 2019, users made more than 4.5 million orders in the marketplace, and its revenue increased by 29.4%.

Run an algorithm to evaluate the quality and features of group content

On September 11, 2020, the Odnoklassniki social network announced the development of a machine learning-based algorithm for analyzing group content. The algorithm estimates the public content of groups by dozens of parameters and, depending on the assessment, ranks them in the recommendations section and in the news feed.

The main task of the algorithm is to improve the quality of content in user news feeds. In particular, he knows how to determine when and on which page the content first appeared in OK, and find its doubles in other groups, and also takes into account many other factors.

Thanks to this algorithm, the authors of special and interesting content will have more opportunities to reach the mass audience of the social network, the media will be able to interact with their readers and viewers more often, and entrepreneurs and brands will organically attract more customers.

Now those groups that publish a high percentage of special content previously not published by other groups and profiles in OK are ranked higher. In addition, the algorithm takes into account engagement in content regarding its coverage in the news feed, the share of bots among the group's subscribers, and other factors. Most of the factors are taken into account in comparison with other groups in the OK, which allows you to objectively assess authors in the general ecosystem of content in the social network.

The first tests showed that thanks to the algorithm in the OK tape, there was more diverse content and a significant decrease in the number of groups that constantly publish repeated pictures and posts from time to time - for example, of a humorous nature.

Groups with a low rating from the algorithm receive less coverage in the news feed and may not fall into the section with the recommendations of the groups. At the same time, the coverage of small and new groups that are interested in creating special content for users has increased.

Groups that, as a result, have become lower ranked in the feed and less likely to be included in the recommendations, will be able to improve the quality and peculiarity of their content at any time and over time again claim higher coverage. The algorithm analyzes daily changes in the content of groups.

Launch of online consultations with Doctis doctors

Classmates, together with the Doctis telemedicine service, made it possible for their users to receive a free online consultation with a therapist. All residents of Russia, even from the most remote corners, can now receive qualified help from doctors, Odnoklassniki reported on August 21, 2020. The availability of medical care is especially relevant during the period of threat of infection with seasonal colds and the COVID-19 pandemic.

Consultations of doctors within the social network work on the basis of the platform of voice and video calls OK with the recording function. This will allow patients to review online appointments and doctor's recommendations.

Online reception takes place in the official group "Doctis" in OK from 11:00 to 16:00 Moscow time. The user needs to agree on the time of consultation with the therapist through messages in the group. At the appointed time, the duty therapist will contact the user through the OK video call, based on the results of the consultation, the doctor forms a brief conclusion with recommendations.

On August 21, only GPs are receiving appointments; in the future, it is planned to expand the circle of doctors to narrow specialists.

The development of telemedicine is gaining momentum around the world, and we are pleased to implement such an important project within Odnoklassniki. This is especially true in connection with the global problem with COVID-19. In the future, we plan to develop cooperation with Doctis and open up even more opportunities for users to communicate with doctors inside the social network, "said Alexander Volodin, Director of Development and Strategic Partnership of OK.

It is especially important for us to partner with a social network, the audience of which is approaching a hundred million in Russia and countries of near and far abroad, in order to offer users real medical care inside their native platform. Access to quality medical care is now open even to those physically on another mainland or even a space station. We hope for the development of cooperation, which promises to be useful, first of all, to the users themselves, - said Andrei Avramenko, General Director of Doctis.

Launch a promotional cabinet to promote games

On July 30, 2020, the Odnoklassniki social network announced the launch of the OK Advertising Office to promote games. Developers will be able to attract the audience directly through the social network, while the launch of the promotion is intuitive and does not require special knowledge.

With the help of the service, OK game administrators can set up targeting, which is important specifically for the game development sphere. For example, exclude the audience of the promoted game and target competitors by choosing those who have previously made payments, or those who have never paid anything. This will allow you to gather an audience of games close in style and theme, which will be interested in the new offer. Also in the "Advertising Office" for games there is a familiar setting of the target audience by gender and age and the choice of a platform for displaying the announcement: on mobile applications or in the desktop version of OK.

As of July 30, two formats are available for launching an advertising campaign for games: an image or video with the "Play" button. To start promoting the game, the administrator or moderator needs to click on the "Promote" button on the game page, issue an advertising publication and go to the targeting settings in the "OK Advertising Cabinet."

We have long wanted to give developers the opportunity to independently promote their games in OK so that they can find their audience. The main task in the development of the "OK Advertising Cabinet" for games was to create a simple and intuitive interface. All this has been implemented, and game dev does not need to study the intricacies of perforation marketing in order to become popular among the playing audience of Odnoklassniki, - said Alexey Kashevarov, director of business development at OK.

In general, the OK gaming platform has shown high growth rates since the introduction of self-isolation. Earlier, Odnoklassniki announced that in the first five months of 2020 they paid 360 million rubles to the developers of HTML5 games. This is 80% more than in the same period a year earlier.

Ability to download your sticker packs

Odnoklassniki has the opportunity to download its sticker sets. Users are helped by a chatbot that prompts and directs, picks up images and returns a link to the finished stickerpack. The company announced this on June 25, 2020.

Now users will be able to exchange emotions not only with the help of the proposed sticker packs, but also create their own content to communicate with friends and family. For example, you can make stickers with common jokes, favorite phrases and images - and share them with friends.

The presented service will also allow authors, celebrities and brands to communicate more emotionally with their subscribers in OK. Brands with their stickers will be able to integrate into daily communication with users, increase product recognition and increase the number of contacts with the audience. Bloggers and celebrities will receive additional subscriber involvement and will be able to expand the circle of their fans in OK.

If the user liked the sticker that he saw in messages or comments, then he can add the entire set to himself by clicking on it. Thanks to this, stickers are organically distributed among users of the social network. In the near future, statistics on sticker pack installations will be available in OK.

The ability to connect to an invitation call without authorization on the social network

On May 26, 2020, it became known that Schoolmates they expanded the capabilities of their own voice service and: video calls now you can connect interlocutors to the call, unauthorized in, social network using an invitation-link. The guest call access service appeared in the desktop version of OK, as well as in and. mobile applications iOS Android

To create a call or group conference, only the call initiator needs to log in to the social network, the rest of the conversation participants can be invited by link.

The social network team thus supports users who, in conditions of self-isolation, will be able to communicate both with loved ones and friends, and hold meetings with colleagues remotely using the capabilities of calls without any restrictions. The OK call platform works on the basis of artificial intelligence - the neural network is responsible for the quality of the picture and sound, dynamically trained at the multi-million audience of the social network. Thanks to this, the quality of each subsequent call becomes better than the previous one, regardless of which platform the conversation is from: from the desktop version of the social network or mobile applications. At the same time, the duration of the call is not limited, and up to 100 people can be connected to the group call at the same time.

In order to create a call with a link to OK in the web version, the initiator needs to click the "Start call" button in the "Messages" section, get a link using the option to add people to the call and send it to interlocutors on social networks or using any external service. In mobile applications, you can create a call in the "Calls" tab of the "Messages" section.

If the interlocutor does not have an account in Odnoklassniki or is not authorized, after clicking on the link, it is enough for him to indicate his name to join the call as a guest.

During the pandemic, the number of calls to OK increased by 39%, they became one of the most dynamically growing services of the social network during this period. The number of group calls at the peak grew by 70% per day and four times - for conferences with 5 or more people.

Since 2018, the Odnoklassniki social network has been developing a platform and technologies for voice and video calls with its own server conference call protocol with the ability to connect up to 100 participants, screen display function, recording calls and broadcasting live, as well as the ability to use AR masks and blur the background during a conversation in mobile applications.

Launch Call Broadcast

On April 22, 2020, the Mail.ru Group company announced that the Odnoklassniki social network had the opportunity to go live on a video call for two and a group call for up to 100 participants. This became possible thanks to the technologies implemented by the developers of the social network on the basis of their own platform of voice and video calls. Now, with one-on-one calls, a narrow circle or extended to 100 members, users can live stream in their personal profile or group.

According to the developers, thanks to the presented capabilities, calls to OK will become not only a place to communicate with friends and family, but will also help solve online tasks for work, business and creativity. For example, you can talk about a product or service with an invited expert and answer questions from the audience both live and after. Conduct a public interview with a famous person at home, record a joint music track, participate with friends in the challenge, and so on. In self-isolation, recording and broadcasting the call will help organize all this without leaving home and without directly being near the interlocutors.

At the same time, the authors of the call broadcast will be able to distinguish between access to viewing: for all users of the social network, only for friends or group members, or in the format of a private broadcast with access by link.

For the convenience of subsequent viewing for those who did not have time to connect to a group video call, OK provided in its platform the function of recording calls with the ability to further publish videos on social networks with the same privacy settings as when broadcasting.

You can publish a call record or create a broadcast both from your personal profile and on behalf of the group. So that the broadcast does not come as a surprise to the interlocutors, a link to a video or broadcast immediately appears in the chat where the call is held. On the call screen, the inscription "Your call is live" or "Recording of the call is in progress" is displayed.

It is very easy to broadcast a call - you need to select the "Broadcast call" item in the call settings, decide on the privacy settings and launch a joint stream. You can broadcast calls in the web version of OK and Androidapplication-, in the near future this function will appear on. iOS To record a video call, select the "Recording a call" item in the settings during a conversation. The recording function is available on all platforms.

Users will also be able to start streaming the video call to a pre-scheduled air with a countdown in both their personal profile and group. This will allow you to advertise the broadcast to the desired audience, and for viewers to subscribe to the air so as not to miss its beginning.

The call platform in OK works on the basis of artificial intelligence and allows you to get high picture quality even with a poor Internet connection. The service takes into account the quality of the network of each participant and individually adjusts to it. In OK, group calls are available with up to 100 interlocutors connected, a screen demonstration, as well as AR masks and background blurring in mobile applications and many other features, the solution developer noted.

Launch of State Public services services inside the Odnoklassniki social network

March 30, 2020 social network Schoolmates announced the launch applications inside the social network together with the portal "," with the Public services help of which people will be able to use popular state services without leaving the social network. So, OK will help expand the ability to issue services online for all users, which is especially important at the time of distribution, coronavirus COVID-19 when hundreds of thousands of people throughout the country are on self-isolation.

Now, for the first time inside the social network, OK users from all over Russia can register a car, apply for maternity capital or issue a passport for future trips.

At the first stage, six services are available in the application: registration of a passport and an international driver's license, registration of a car and obtaining a driver's license after graduating from a driving school, filing documents for maternity capital and the opportunity to choose how to dispose of it (purchase real estate, pay for the child's education, etc.).

In the future, it is planned to cover all the most popular services of the Public services portal.

To access services in the application, you need to log in through the State Services account, in the future a closer connection of the service with the social network is planned, which, among other things, will allow you to receive notifications about the progress of receiving public services in personal messages in OK.

Services "Public services" in the social network can be used both from a computer and from a smartphone, including in mobile applications OK for iOS and Android.

In conditions when not everyone can draw up offline documents due to quarantine or self-isolation, we decided to support users and expand the possibilities for issuing public services on the Internet: now operations in "State Services" can be done from your smartphone right on the social network - in the same place where you communicate with friends or find interesting content. Already, millions of people in OK can transfer money to loved ones, replenish transport cards, mobile phone numbers and pay fines. With the help of "Public services" the set of these services will be significantly expanded, - notes Anton Fedchin, head of the Odnoklassniki social network

2-fold increase in SMB promotion budget

On March 26, 2020, Mail.ru Group announced the allocation of a billion rubles to support medium and small businesses. Classmates will double the budget for the promotion of small and medium-sized businesses: in mobile advertising offices. Read more here.

2019

Results of the year: 45 billion gifts of users and 600 million rubles to authors of mobile games

On January 15, 2020, it became known that the Odnoklassniki social network summed up the results of 2019 by audience and its activity in various services. In 2019, the main focus of the social network was to develop services for expressing vivid sincere emotions and various ways of communicating with friends and loved ones.

As reported, in 2019, Odnoklassniki focused on its key feature and main business direction - communication services, with the help of which users share emotions with their loved ones and friends on the social network: virtual gifts, stickers, postcards, calls, friendship service and others.

All these services showed an increase in activity in 2019, and the involvement of users in the most important virtual gift service for the social network has grown significantly. In 2019, users sent a total of 45 billion gifts (paid and free) - 4 times more than a year ago. The audience of senders grew by 45%. On peak days of national holidays, gifts exceeded half a billion a day. For example, on Mother's Day on November 24, users sent 662 million gifts, which were received by 25% of Russian residents; March 8 - more than 500 million; in the New Year, a record was set - more than 1 billion gifts sent.

Such high activity of users in communication with each other also affected the growth of the total daily audience of OK in Russia - as of December 2019, it increased by 2.8%. Including the daily mobile audience of OK (mobile DAU) increased by 11%.

Activity has also grown in stickers, with the help of which users communicate in personal messages and comments on the social network. In 2019, the OK team added hundreds of updated stickerpacks to the showcase: such a variety of content contributed to the growth of the service's audience and its involvement. The monthly number of stickers and their senders has grown 2 times. OK also improved the video calling platform throughout the year: as a result, the average number of calls per day increased by 56%.

OK also added technologies to the friendship service: thanks to the algorithms for recommending friends based on neural networks and the launch of the service platform, the number of monthly friend applications increased by 50%, which affected, among other things, the activity of users and the number of their interactions with other people on the social network.

Content and entertainment services of OK won the attention of the audience and increased user activity. The OK video service attracted viewers not only with user, but also with professional content: sports broadcasts, the next season of the show "OK in touch!," The social network's own New Year's broadcast collected millions of views. Due to the consumption of long content, the average video viewing time on the social network increased by 27% over the year.

The growth of the gaming platform continued, primarily on mobile devices. In 2019, the social network paid the developers of mobile games a total of more than 600 million rubles - 2 times more than a year ago.

At the same time, the timely adaptation of the gaming platform for the mass transition of the audience to mobile devices made it possible, as in 2018, to show the results of payments to developers on all platforms - more than 3.2 billion rubles. In 2019, OK also actively developed a system for monetizing games through advertising in addition to the main monetization through in-game purchases. As a result, the social network paid developers 3 times more money for advertising in their games in a year than in 2018.

The OK music service received a big update in 2019: an updated showcase on desktop and mobile platforms, improved recommendation algorithms, search services for similar tracks. All this motivated users to add songs to their playlists more often from the recommended one: listening to the recommended tracks after the launch of the service increased 3 times.

The service for the sale of goods from China in OK received several updates in 2019 related to the personalization of issuance and the expansion of the content component. Personalized algorithms made it possible to increase the revenue of the marketplace by 29.4%, the total number of orders exceeded 4.5 million. At the same time, the marketplace retained a high retention of users: 42% of buyers made repeated purchases a month after the first order. In 2020, the service technologies will be integrated into joint products with AliExpress Russia - JV Mail.ru Group, MegaFon, RDIF and Alibaba Group.

Small businesses also received updated opportunities for selling their goods on social networks - thanks to the business profile platform and the launch of their own advertising cabinet inside the OK for entrepreneurs and content creators. In 2019, the number of entrepreneurs leading personal pages in Odnoklassniki exceeded 1 million. Revenues from the promotion of small and medium-sized businesses through advertising tools within the social network, including the advertising office, increased 2.2 times over the year.

Mobile games overtook desktop in terms of audience, again multiplying the turnover of in-game purchases. The marketplace of goods came out for 4.5 million orders per year, and we expect an increase in the direction of social commerce in OK as part of the AliExpress Russia joint venture. The platform for small and medium-sized businesses received several important updates, thanks to which advertising revenues in this segment doubled, and the business received all the opportunities for emotional communication with its customers, familiar to OK users. In 2020, these directions will again be focal for us. We will continue to develop services for expressing emotions, the OK business platform and launch updated game and content projects. In particular, we plan to present our own series on our video platform. told Anton Fedchin, head of the social network Odnoklassniki

Launch of the service for setting up advertising for geolocation with a radius from 500 m to 10 km

On December 5, 2019, Mail.ru Group announced that the Odnoklassniki social network has launched the ability to customize advertising for geolocation with a radius of 500 m to 10 km in the advertising office of the social network. This tool will allow small and medium-sized businesses to increase advertising efficiency and attract more relevant customers.

In the OK ad office, when creating a campaign, you can now specify an elevation on the map and set the optimal radius. Thus, OK users who live, work or are often nearby will see advertising in their social network news feed. For example, you can show lunch ads only to those who work in the business center next door, offer an express manicure discount to those who often pass by the salon, or tell about a favorable offer to visitors to competitors' retail outlets nearby.

To run "SuperGeo" ads, you first need to create an ad and select the target audience by gender, age, interests and income level. Then - in the "Geography" section, in the "On the map" tab, set a point and set the radius. In this case, the user can select several points on the map to which "SuperGeo" will be applied.

Geographically targeted advertising is an effective way to attract customers across business segments. The tool will also be useful for small and medium-sized businesses in conditions of limited advertising budgets, since advertising posts in the feed will be seen only by those users who are often near the point installed on the map.

You can configure and run geo-advertising both in the web version of the social network, applications iOS and in and. Android

Additional functions for working with OK in the Atom browser

November 15, 2019 Mail.ru Group reported that browser Atom there were additional functions for convenient and fast work social network with Odnoklassniki. More. here

Launch Full Virtual Telephony Tools for Groups

On November 11, 2019, Odnoklassniki announced that it had launched full-fledged virtual telephony tools for groups based on its own voice and video calling platform . Users will be able to make voice and video calls to groups without leaving the social network, and group administrators will be able to configure the reception, redistribution and recording of calls to communicate with customers and subscribers, as well as calls from unauthorized users.

According to the company, one of the first opportunities to call Odnoklassniki integrated the service of ordering a taxi Citymobil - in test mode in the official group you can order a taxi in all cities of the service presence. Also, with the help of calls to OK, it will be possible to contact a number of public organizations with a question: the official community of Russian teachers, the National Center for Financial Literacy, the ORBI Stroke Foundation and other organizations.

The launch of virtual telephony is the next stage in the development of an ecosystem for business and other organizations in OK, which will allow companies and entrepreneurs to build the entire cycle of communication with customers and subscribers right inside the social network. Support services for companies in social networks will now be able to accept requests not only in the format of messages, but also using voice and video communication.

Thanks to this service, the business will be able to organize a full-fledged call center based on its group. For example, users will be able to call their favorite online store to find out about the availability of goods, or order repairs of household appliances directly on the social network using the call. At the same time, technology based on artificial intelligence, which dynamically improves the quality of the picture, will allow you to call clients and using video calls.

Any group in OK can turn on calls in the settings: for this, in the "Profile View" section, you need to turn on the display of the "Video Call OK" button. After that, in the "Calls" section, you can set the categories of users who are allowed to call the group: subscribers, all registered OK users, unregistered users, or set a ban on calls in the group.

In addition, the service allows you to connect an unlimited number of operators to calls in a group, as well as monitor the quality of their work using call history and recording. By default, calls will be received by the group administrator. You can assign operators and enable access to calls in the group settings in the "Administration" section. Call history and records are also available in the settings. This allows you to return to the content of the call at any time if you need to resolve the controversial situation and clarify the details of the request.

For November 2019, the service works on all platforms: it will be possible to call the group both from the desktop version of OK and from applications on iOS and Android. Groups can receive calls in the desktop version of the social network.

Classmates have opened an excellent additional tool for solving our business problems. told Vladislav Kuzmenko, head of special projects and social networks Citymobil

Launch of face recognition technology on video and live broadcasts

On October 2, 2019, Odnoklassniki announced that it had launched facial recognition technology on video and live broadcasts.

According to the company, its own technology finds the faces of friends in real time. In addition, now, with the help of special controls in the video player, viewers can immediately go to watching moments with the participation of their friends. The recognition technology is based on a cascade of convolutional neural networks. Read more here.

Launch of the support system for regional and city media - "Region News"

Regional media and local news will receive additional coverage on the Odnoklassniki social network. Thanks to the media support system, OK users throughout Russia will be able to learn about the most relevant events in their city and region, and local media will be able to increase the number of subscribers and the coverage of their news. This was announced on September 6, 2019 by the press service of Odnoklassniki.

Local news will appear in the "Recommendations" feed of the social network with a high priority for those users who are interested in the events of their city or region: both in the general feed and marked "Region News." The work of this service is based on machine learning and algorithms for processing natural languages. The service automatically determines for which region the news will be interesting, and personalizes the feed for the reader.

The first tests showed that local content is popular in OK: the coverage of regional media groups increased by an average of 25%, and the number of subscribers - by 20%. Support from the social network will be received by official groups of regional Russian media publishing at least 50 posts per day and having at least 10,000 subscribers. As of September 2019, OK regularly publishes its content of about 150 verified groups of local media.

The list of sources of the presented promotion system service will be automatically replenished with the content of official media groups. Thanks to this, those media that are not yet present on the social network will be able to receive support and increase their audience in the future.

In addition, Odnoklassniki will announce the results of the qualifying round of the competition for regional media OK Media Challenge. Media that have passed the selection will compete for the main prizes - the budget for promotion through the OK advertising office and regular promotional support from the social network. In four weeks, the participants of the competition will learn to work with Odnoklassniki tools and will complete tasks for more efficient work with the audience. The tasks will be evaluated by a professional jury consisting of Mail.ru Group employees .

Add Photo Friends

On August 15, 2019, it became known that the Odnoklassniki social network launched an updated way to add friends. Now, to add a friend to the social network, you just need to take a picture of him. At the same time, the privacy of users is reliably protected: the profile and name of the friend will be disclosed only after confirming the application on its part. You can use the "Friendship by photo" service in the "Friendship" section in OK mobile applications: turn on the camera, take a picture and send a request to add friends in one click.

As reported, users will be able to find their loved ones even faster and share emotions with them. To add a friend during an appointment or acquaintance, users do not need to exchange profile links, enter data, search for friends among hundreds of thousands of namesakes, filter search results by place of residence or school. It is enough to take a photo - and the social network will automatically send an application as a friend. This will allow you to start communication online in a few seconds.

In this case, a link to a friend's profile will appear after he accepts the application, and a photo of his face can only be taken in real time. Thus, when trying to create a photo friendship, outsiders will not be able to obtain information about the user or upload a previously taken photo with him.

The service for adding friends in photography is based on the social network's own technology for face recognition in user photos based on neural networks and computer vision. As of August 2019, classmates allow them to find friends with an accuracy of over 99% in a split second. The uniqueness of the technology lies in the fact that the ensemble of neural networks determines the most probabilistic candidate for the initiator of friendship.

You can find a friend even if only old photos are uploaded to OK in his profile: the technology extrapolates the face of a potential friend until the moment of the snapshot in the application. In the event that the user is not found on the social network, the initiator of the friendship will receive a corresponding notification.

Update for August 2019 for part of the audience of OK mobile applications on iOS and Android: during the week all users of the latest version of applications will be able to use it.

Facial recognition technology in user photos was launched in Odnoklassniki in 2018: the service automatically marks users' friends in their photos uploaded to profiles on the social network.

Using our own facial recognition technologies in user photos, we managed to offer another way to create friendship, ensuring the privacy of the use of OK services and their convenience. We can almost unmistakably identify a friend from a photo and at the same time keep his data confidential until the friendship is accepted. This service will reduce the process of adding to friends to one action. told Marina Krasnova, Product Director of Friendship, Lenta and Video of the Odnoklassniki social network

Personal profile statistics for bloggers and famous people

Users of the Odnoklassniki social network with official pages got access to the statistics of their profiles. Odnoklassniki reported this on August 7, 2019. Now everyone whose profiles in OK are marked with a blue tick can track the growth and outflow of subscribers, as well as coverage, engagement, feedback and a number of other indicators. Previously, detailed statistics were only available to groups.

The presented tool will be useful for bloggers and famous personalities who regularly interact with the audience in OK using their personal profile. Statistics will help content authors solve the main analytical problems when working with a personal page: to understand whether the target audience is covered, to find out its main interests, the most popular posts and user reactions to certain publications.

Among the indicators that can now be tracked in profile statistics are subscriber growth and outflow, reach, engagement, socio-demographic characteristics of the audience, detailed actions with publications (views, classes, comments, reposts, page transitions), complaints and hiding posts.

Access to user statistics is open only to verified pages with blue ticks - official pages of stars, bloggers and other famous personalities.

The service is fully available in the OK web interface, in the mobile version of the social network and in applications for iOS and Android.

Earlier in 2019, the social network launched an advertising cabinet that allows content authors and all users to find their audience on the social network. Using the advertising cabinet, you can configure the promotion of posts with any content formats, including videos, photos and links, without leaving the social network.

Open full access to the creative studio for users

On March 13, 2019, the Odnoklassniki social network opened full access to an interactive platform for creators of video content - a creative studio with votes, quizzes and annotations inside the video. Now all users can supplement their videos and broadcasts: from digital specialists of film studios and TV channels to independent authors and small media. Several thousand authors immediately took advantage of this opportunity, and interest in the presented format is constantly growing. Interactive annotations have already received more than 50 million impressions on the social network.

Video creators are actively using the capabilities of the creative studio to further engage users in content. So, Channel One live voted for the best mentor of the show "Voice. Children, "and Russian Radio arranged a quiz for the audience of the concert of the singer MakSim. However, the most popular format for using a creative studio was interactive links to groups on social networks: with the help of them, authors can constantly increase the audience of their communities and attract additional subscribers from the OK video profile. After the opening of the creative studio for all users, the average number of daily joins in groups increased by 30%.

The launch of the interactive platform OK has become an additional incentive for the general growth of video viewing on the social network. At the beginning of the year, OK set another record for the number of views per day - now videos and broadcasts in Odnoklassniki gain more than 870 million views per day.

Interactive video capabilities are becoming a trend in the social network. The authors actively use the tools of the creative studio to engage viewers, create and scale the ecosystem of their content inside the OK. With the help of annotations, it is now easy to tell all viewers about their group or advertise videos, and voting and quizzes help involve users in the exchange of emotions, which has a positive effect on the interest in the video and the duration of its viewing.

2017: Hit by Ukrainian sanctions

On May 16, 2017, President of Ukraine Petro Poroshenko, by his decree, enacted the decision of the National Security and Defense Council (NSDC) on sanctions against Russian companies and their subsidiaries in Ukraine. In total, 468 legal entities were on the sanctions list, of which 81 were related to the IT sphere. Among the companies that fell under the sanctions were also the Russian and Ukrainian legal entities Odnoklassniki. Read more here.

2014

Revenue growth of 23.5%

Odnoklassniki social network increased revenue by 23.5%, to 16.3 billion rubles. according to RAS, according to the results of 2014^[7]

The net profit of Odnoklassniki LLC in 2014 increased by 27% and reached 9.2 billion rubles.

In second place in terms of revenue after gifts and stickers were games, the interlocutors of the publication note. Advertising revenues in Odnoklassniki were in third place^[8].

The total revenue of the Mail.Ru Group holding in 2014 amounted to 35.7 billion rubles. Of these, the social networks Odnoklassniki and My World account for 12.4 billion rubles.

Gifts in Odnoklassniki usually cost from 2 to 85 OK - the local currency of the social network. It is purchased in packages: a set of 50 "OK" costs 50 rubles when paid from a bank card, electronic money or terminal, 85 rubles when bought from a mobile phone account.

Another social network owned by Mail.Ru Group, VKontakte, also sells gifts and stickers. Its total revenue in 2014 amounted to 6.2 billion rubles, the main source of income is games and advertising.

Transition from Odnoklassniki to OK

In August 2014, the Odnoklassniki social network moved to the address ok.ru. It was announced that the ok.ru address will become the main address and will be issued when requests are made in Internet search engines. At the same time, the Odnoklassniki.ru site will also continue to work. The new address will make OK the official brand of the social network.

"Now Odnoklassniki is OK. A short, clear and convenient name, which we have gradually begun to use a long time ago. Now we are officially presenting OK, "the company said in a statement

.

Designer Karim Rashid designed the main page of Odnoklassniki. Users can choose one of the topics they invented on their page.

2012

Gaming revenue forecast at $135 million

As of May 2012, 24 million Odnoklass­nikov users spend their free time playing games on the social network, thereby helping the resource capture half of the market by the end of 2012. Social network revenues from gaming applications will reach $135 million, analysts predict, while they themselves estimated the market at $275 million (Appdata.ru data). Experts predict the second place for the VKontakte network, whose users will play $105 million third - to My World (also owned by Mail.Ru Group) - $35 million^[9]

"Games are one of the main sources of profit for Odnoklassniki. We hope that the game market in social networks will maintain the growth of revenues from games at the level of 10 - 15% monthly, "comments Ilya Shirokov, head of the business division of Social Networks Mail.Ru Group. Women between the ages of 20 and 40 are especially active. They usually choose "Farm," while men prefer strategies and poker.

Children under 12 years old make up a small percentage of registered users of the social network. But almost all of them run gaming applications. Adults with an account in Odnoklassniki do this much less often - only 40% of users over 20 are involved in online games. "Odnoklass­niki" took the lead not only in terms of income, but also in the number of installations of game applications: their users made about 493 million downloads against 398 million from the VKontakte audience.

"Odnoklassniki users are older and ready to pay for games in sots­seti, unlike the youth audience of VKontakte," explains Anatoly Obedkov, project manager of the Appdata.ru. According to him, classic casual games like Farm are popular in Odnoklassniki, where players acquire symbolic advantages for money. The VKontakte audience is focused on more complex games - RPGs and strategies, he states. "Revenues from the game in Russia are traditionally divided in half between publishers and the social network, but in June 2012, the head of VKontakte Pavel Durov said that now 55% of the revenue will be given to the creators of the games," the expert notes. "This brings the social network closer to the Western model of income distribution - Facebook takes only 30% of game revenue, as well as Appstore and Google Play mobile app stores

."

Conflict with the Internal Revenue Service

In April 2012, Vedomosti managed to find out which payments were the subject of a dispute between the Odnoklassniki social network and the tax authorities. We are talking about compensation to the British company i-CD Publishing, which in 2008 filed claims against the founder of Odnoklassniki Albert Popkov, a source close to the shareholders of the social network says. The tax authorities questioned the fact that the amount paid can be interpreted as expenses, and presented 45 million rubles to the Russian Odnoklassniki LLC. Tax claims (of which 8.3 million rubles - penalties and fines)^[10]

What exactly did not like the tax authorities, the interlocutor of Vedomosti does not say. A source in the tax authorities suggests that questions could arise due to the scheme of transfer of funds: the Russian company transferred them not directly to a third party, but through the parent company Odnoklassniki Ltd, registered in the UK. But Odnoklassniki has documents proving that Odnoklassniki Ltd did not keep the money for itself, but transferred it to a third party, a source close to the social network says.

In any case, the tax on this money should be paid and only one question arises here - whether the Russian side or the British i-CD will pay it, says another participant in the dispute between Odnoklassniki and i-CD. Compensation was paid together by Odnoklassniki and Popkov (a smaller part) and the founder of the network had to pay tax himself from his part of the amount, says the source of Vedomosti. Popkov declined to comment.

In 2008, i-CD Publishing tried to prove that Popkov, working for this company in 1999-2000. and taking part in the creation of the social network Passado, at the same time created a competing project with her - Odnoklassniki. Thus, Popkov violated British labor law, considered in the i-CD. Popkov denied his guilt, but eventually went to an amicable agreement and agreed to pay monetary compensation to the i-CD. His amount was never disclosed, but a source close to the company said it was insignificant. It turns out that in a petition to the Arbitration Court Moscow , the company disclosed these data. Without penalties and fines, the tax authorities charged the company 36.76 million rubles. income tax. The rate of this tax is 20%, that is, the total amount of payments under the i-CD compensation could amount to 183.8 million rubles. (or $5.8 million at the average annual exchange rate dollar for 2009).

In its court petition, Odnoklassniki did not mention payments to third parties. In this document, the company asked the court to prohibit tax authorities from withdrawing additional accrued funds from its accounts, since this could harm business. For example, the company will not be able to pay its partners, pay salaries to employees and conduct business normally. This is a technical point, says a source close to the participants in the trial. First, you need to convince the court that it is necessary to prohibit tax authorities from withdrawing money from the company's accounts, and only then prove the illegality of collecting these funds.

A representative of Mail.ru Group (owns 100% of Odnoklassniki LLC) says that taxes were added unreasonably. And the content of the application for interim measures is explained by the fact that it uses formulations that meet the requirements of Russian law. According to the preliminary results of the financial year, the accounts of Mail.ru Group as of December 31, 2011 are $154.3 million. Since Odnoklassniki is a subsidiary of the Mail.ru Group, the payment of 45 million rubles. will not affect the work of the project in any way, he summarizes.

2011

According to Mail.Ru Group estimates, in 2011 the social media gaming market amounted to about 7 billion rubles, or $205 million.

Revenue in the first half of the year - $57.3 million

In the first half of 2011, the revenue of the Odnoklassniki social network amounted to $57.3 million, which approximately corresponds to a quarter of the total revenue of the Mail.ru Group.

For 9 months of 2011, Odnoklassniki earned 1.415 billion rubles of net profit, revenue amounted to 3.238 billion rubles, which is 1.5 times higher than the results of 2010.

The daily audience of the project in 2011 increased from 15.3 million to 27.7 million unique visitors (according to LiveInternet). The number of activated accounts increased from 53.7 million to 87.5 million.

Audience growth from 15.3 to 27.7 million people

"The project's 2011 daytime audience grew from 15.3 million to 27.7 million unique visitors. We launched new services (Video, Video chat, Events), and also improved the most popular services. Finally, the number of registered users has already exceeded 148 million people, "Shirokov told RIA Novosti

.

The main competitor of Odnoklassniki RuNet is still the social network Vkontakte"," the daily audience of which is 34.5 million users.

In 2011, 53 new ones were launched and 132 existing services on the website were improved, while in 2010 these indicators amounted to 23 and 32, respectively, the launch of the video call service without installing additional applications is separately noted.

A third of the audience is foreigners

A third of the audience of the Russian social network Odnoklassniki is made up of foreign citizens, according to the LiveInternet.ru statistics service (April 2011). Only about 67% of users visit the Odnoklassniki website from Russia. A little more than 10% of the audience of the social network lives in Ukraine. Moldova, Belarus, Georgia, Germany and Armenia account for almost 3% of users each. The Russian social network is also used in the United States, but this country accounts for only 1% of the Odnoklassniki audience. The daily audience of the Russian social network Odnoklassniki from June 2010 to April 2011 more than doubled - from eight million to 20 million. In total, more than 50 million users are registered on the social network.

According to TNS statistics, the monthly audience coverage of Odnoklassniki in Russia is more than 18.5 million people (September 2011)

2010

Financial results of the year: revenue + 47 %

The Odnoklassniki social network's revenue in 2010 rose 47.5% to $68.9 million, up from 46.7 million a year earlier.

The social network received most of its income from additional services - $45.7 million (growth - 46.1%), advertising brought in $23.3 million (50.9%).

Net profit of the social network increased by more than 50% - to $31.6 million compared to 21 million in 2009, EBITDA - $45.4 million.

DST became the sole owner of Odnoklassniki

On August 31, 2010, the DST fund announced the consolidation of a 100% stake in the Odnoklassniki social network. DST bought Odnoklassniki shares directly and indirectly since 2007, by the beginning of 2009 the holding owned a controlling stake in the network: at that time DST owned 75% of the Baltic holding Forticom, which owned 60% of Odnoklassniki through the British Odnoklassniki structure. Share capital structure until the end of August 2010:100% - from the British odnoklassniki ltd, 60% of which - from Forticom Group (75% - from DST), 40% - from Irina and Albert Popkov.

Now DST has become the sole owner of Odnoklassniki: this happened thanks to the redemption of shares of minority shareholders of Forticom and Odnoklassniki themselves. The terms of the executed transactions in DST did not disclose. Earlier, among the shareholders of Forticom were the founder of the company Vitaly Rubinstein and the Tiger Gobal Managment fund, and the founder of the network Albert Popkov and his wife Irina owned shares in Odnoklassniki. Popkov did not deny the sale of his shares in DST.

Start promoting games

Odnoklassniki began promoting games in April 2010. According to Belyaeva, already at the start they showed good results and the company expects "further growth." Earlier, a source close to Odnoklassniki shareholders told Vedomosti that games on this network are monetized much better than in Vkontakte: it has a wealthier, more adult and accustomed to paying the audience.

2009

In February 2009, Odnoklassniki crossed the 30 million user mark.

Russian LLC Odnoklassniki increased revenue in 2009 2.4 times to 1.54 billion rubles. ($48.6 million) compared to the level of 2008, and net profit - 9.4 times, from 39 million rubles. ($1.6 million) to 366.4 million rubles. ($11.6 million). Such data are published in SPARK-Interfax. Svetlana Belyaeva, a representative of the social network, does not disclose the reasons for such impressive growth. But back in May 2010, representatives of Odnoklassniki told, for example, that a month earlier the social network sold 2.4 times more media advertising than in April 2009.

At the end of 2008, Odnoklassniki introduced many paid services: registration, posting photos became paid, it became possible to give virtual gifts. It was paid services that most likely grew the network's revenue: after all, the growth of the advertising market in 2009 amounted to only 4% (data from the Association of Communication Agencies of Russia). In 2009, Odnoklassniki advertised MTS and was very pleased with this cooperation, says a representative of a cellular company. According to him, Odnoklassniki offered "interesting" conditions.

According to the results of 2009, Odnoklassniki has no financial debt (there are only 333.8 million rubles of debt to suppliers), although a year earlier the company's debt on loans amounted to 95.3 million rubles.

2008: DST buys out the social network. Popkov resigns as CEO

In the summer of 2008, a 20 million user was registered on the site.

In September 2008, control over Odnoklassniki passed to the DST fund (now Mail.Ru Group). Albert Popkov left the post of CEO.

2007: Popkov sells 30% in Latvian Forticom

In September 2007, Popkov sold 30% of the project to the Latvian company Forticom.

Nine months after the launch, the audience of the social network reached one and a half million people.

2006: Social media launch

The Odnoklassniki social network appeared only four years later, on March 26, 2006.

2002: Domain and Trademark Registration

In 2002, Albert Popkov, then working for the British company i-CD Publishing, registered the odnoklassniki.ru domain name and the trademark of the same name.

Awards

Classmates - two-time winner of the Runet Prize in 2006 and 2007, winner of the "People's Ten" Runet Prize 2008, winner of the "Russian Entertainment Awards" -2007 in the nomination "Website of the Year," winner of the Grand Prix in the competition "Masterof Brandbuilding" 2008 and Grand Prix for "Influence on Offline" in the professional competition ROTOR 2008 and ROTOR++.

The mobile version of Odnoklassniki is a two-time winner of the Golden Site-2011 award.