Moments Disappearing Photo and Video Service

Main article: Social media

2022

Add Dimension to General Group and Profile Statistics

Social network Schoolmates added the analytics of the disappearing photos and video service "Moments" to the general statistics of groups and profiles. The company announced this on November 22, 2022. Now all administrators, group moderators and profile owners will be able to analyze the number of views of their moments, reactions to them, clicks on attached links and other indicators.

As early as November 2022, more than 29 million people a month use moments in OK. Moment statistics will help administrators and group owners assess the daily effectiveness of publications, understand what content the audience liked the most and why. This will allow you to build an effective promotion strategy in the service in order to achieve maximum audience involvement.

You can view current indicators, including the involvement of group members in the "Moments" section of the "Statistics" of the group. Administrators and group moderators will also be able to analyze and compare performance over different time periods.

The ability to publish links to all profiles and groups in the Moments service

May 24, 2022 social network Schoolmates launched the next update of the service of disappearing photos and videos "Moments." Now authors of moments in both profiles and groups can add any links, regardless of the number of subscribers and the presence of official status ("blue tick"). Also for users of "Moments" in iOS the application OK added special animated backgrounds that will make photos brighter and more noticeable.

"Moments"

As reported, OK was allowed to attach a button with a link to any sites, blogs, pages on the Internet or inside the social network to publications in the Moments service. Thus, all authors and moderators of the groups will be able to attract more attention to any event or content - articles on websites, sale of tickets for events or additional goods in the group. Previously, this function was available only to official groups and profiles on the social network.

"Moments"

You can add a link to posts of disappearing photos and videos in OK mobile applications on Android and iOS. The authors will also have access to the statistics of clicking on the link.

In addition, the authors of moments in the iOS application OK will be able to add a special background to their photos algorithm distinguishes : the object in the picture and draws an animated effect around it. The effect allows you to create a "live" background that will make the image more interactive. The background can be added both to those media downloaded from the gallery and to a photo taken from Moments. In the future, the function will appear for Android users.

Earlier, OK opened the opportunity to publish moments to all groups on the social network.

Providing open access to the Moments service for all groups

April 15, 2022 social network "" Schoolmates announced a major update in the service of disappearing photos and videos "Moments": now all groups in can publish moments. With the help of social networks the presented format, authors media and business representatives will be able to increase the involvement of subscribers of their group, expand coverage content on social networks, additionally promote goods services and diversify their content.

As of mid-April 2022, Moments in OK, according to the company, is viewed by more than 28 million people a month, thus groups will receive access to a multi-million audience in different regions and countries. Publishing in Moments on behalf of a group is as easy as publishing in your personal profile by selecting a group name when you add a moment or clicking on your group's avatar and selecting Add Moment. You can publish and view Moments from groups on all platforms.

All engagement formats in Moments are available to groups. Authors and businesses will be able to draw attention to their content with frames and masks, stickers, including those downloaded on behalf of the group through a special bot. In addition, groups will also be able to ask questions to subscribers using a special "question-answer" sticker and publish their answers in the created "Moments."

Groups will also be able to share their posts from the feed in Moments and thus increase their reach: a preview of the note will be available through Moments to all subscribers. In addition, official groups will be able to publish any links with design in their "Moments" without restrictions and regardless of the number of subscribers. This will attract more attention to any event or content - articles on websites, ticket sales for events and products in the group.

All administrators and moderators of groups in OK will be able to view the archive of "Moments" of the group with statistics of views and reactions - in the section of the same name on their personal page. In the near future, OK will add this data to the general statistics of the group.

"We are developing tools for authors and formats for publishing vertical content - in the first days of the test launch, the group" Moments "received over 2.7 million views and more than 95 thousand reactions per day. In 2021, the monthly operating audience of the Moments service reached 28 million users and accounts for more than half of the audience of the entire social network in Russia. The monthly number of views of "Moments" reached more than 430 million, and reactions to them - more than 40 million, "- tells Vladimir Kochetkov, Director of Projects OK.

Earlier, the social network announced the launch of a global restructuring of services within the social network and announced additional formats for displaying content and opportunities for authors. All service functions are available to group administrators: stickers, frames, Q&A, and others. In addition, official groups can add any links to Moments, regardless of the number of subscribers.

2021

Ability to configure privacy when publishing disappearing photos and videos

On November 2, 2021, it became known that the Odnoklassniki social network presented a major update to the anniversary of the Moments service. Now users have access to privacy settings when publishing disappearing photos and videos, the ability to respond to moments using personal messages and publishing several photos at once in the form of a music slide show. In the year since the launch of Moments, the monthly active audience of the service has reached 26 million users and is already more than half of the audience of the entire social network in Russia.

Thanks to the new privacy settings, users will be able to independently determine the degree of confidentiality of publications within the service. Now when posting, you can hide photos and videos from certain users or show them only to your favorite friends. By default, viewing moments is available to all friends and subscribers of the user. In addition, in the near future Odnoklassniki will launch the opportunity to publish moments that will be visible to all users of the social network.

Also, Odnoklassniki added the opportunity to respond to moments with a personal message, earlier this could only be done with the help of their response moments. Now, when responding to a publication, the user will be able to send a text message to personal correspondence.

For users Android-applications Odnoklassniki, a slide show function is available: the service automatically creates videos with background music from several photos. Background music was written specifically for the service, the composition in the slide show is selected automatically.

The number of views of moments per month reached 460 million, and the number of user reactions to them - 48 million. Most often, moments are published by users from, Moscow,, and Yekaterinburg Krasnodar. Novosibirsk St. Petersburg

Earlier, Odnoklassniki presented a public API (application programming interface) for Moments. With it, from internal OK applications, users can use the post publishing function both to the tape and as a moment.^[1]

Launch of thematic contests

In July 2021, Odnoklassniki launched thematic contests - an opportunity to exchange interesting content in the Moments service.

2020

Audience growth to more than 16 million people

In the fall of 2020, OK launched a service for the exchange of emotions and personal content - "Moments," which allow you to share disappearing photos and videos and compete in popularity with friends. Since the launch in two months, the audience of the service has exceeded 16 million people, 11 million people view the content of friends in Moments per month. At the same time, in December 2020, the average number of views of "moments" increased by 70%, and the number of user reactions to them doubled.

Launch the Moments service

Odnoklassniki launched Moments in October 2020 as an opportunity to publish disappearing photos and videos and compete with friends in popularity using an interactive rating.

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