Galiakhmetova Inna

Galiakhmetova Inna

Career

Worked in "Yandex" as the head on a marketplace product Beru. Its command was responsible for start of service from scratch and its further development, including logistic products and the loyalty program.

In June, 2019 Inna Galiakhmetova is appointed the area manager of e-commerce in Odnoklassniki. In OK she is responsible for development of a marketplace of social network, integration of experience of purchase and social mechanics, creation of new products together with AliExpress Russia within the joint venture announced earlier.

Purchases on social network are absolutely unique and still unusual behavior model which strongly differs from purchases in normal online store. In the long term we want that we selection process of goods and its purchase became a part of the "entertaining" scenario and exchange of emotions between users that is peculiar to audience of OK — Inna Galiakhmetova, the head of e-commerce of the direction of social network told Odnoklassniki. — For this reason one of priority tasks we see deep mutual integration of goods and the user content. We will be focused on development of the direction of social commerce together with AliExpress Russia within joint venture, one of shareholders of which is Mail.ru Group. And that the marketplace offered what is interesting to buyers, we actively invest in a recommendatory system. Already in the nearest future we will have personal recommendations of goods on the basis of the interests of users and their social communications.