Classmates Mobile application

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• Social media
• Mobile apps

2023

Launch of the congratulatory window

Social network Schoolmates August 10, 2023 launched a window of congratulations. Now users can leave text wishes in the open window, join the already published congratulations or plan them in advance.

The demand for congratulations within the social network in 2023 is increasing. In the second quarter, OK users sent 11.2 billion gifts (year-on-year growth of 49%), 632 million postcards (+ 15%). This service will allow you to congratulate friends not only on major holidays, but also on professional and personal events. The feature works in the OK app on Android and will soon appear on iOS.

To write congratulations, users need to go to the "Holidays" section and go to the "Congratulations Window," where you can see wishes for friends or all users of the social network. Everyone will be able to see warm words not only on the showcase, but also in their feed. In addition, you can set up a delayed dispatch and congratulate your friend on the future event, while the notification will come on the desired date.

Photovitrin launch

Users and authors in Odnoklassniki received additional opportunities to work with visual content: photos, illustrations, videos and GIF-animation. On May 11, 2023, OK launched photovitrin, a single entry point for viewing, creating and editing content. Now in the "Photos" section, authors will be able to view archived and publish fresh photos, and using machine learning technologies - create new content for their friends and subscribers.

This service will significantly reduce the time required to process and publish content. For example, the Photo Selection feature will help authors quickly find photos combined by date and geolocation and upload them to their page. This feature is already popular: during the test run, users downloaded more than 250 thousand images through collections. The feature works in the OK app on Android and will soon appear on iOS.

A separate "Ideas" tab will help authors find inspiration for new content. For example, using the New Image service using deepfake technologies, which OK introduced in December 2021, the authors will be able to imagine themselves as celebrities, heroes of famous films and photographs.

In addition, OK has updated the creation of digital photo books and video clips from photos. Now their work is based on machine learning technologies and neural networks, which allow you to automatically collect the best photos in a slide show, scan printed and color archived black and white images. All this will allow authors to diversify content without having to access third-party applications.

OK consistently develop tools for authors on the social network so that creating content is even more convenient and easier. A separate creative studio is available on the social network to work with video content, the Moments service allows you to publish any external links or create contests for subscribers, and last year OK updated the main form of publications and added new features to it for text processing and creating longrids.

2022

Ability to watch short vertical videos from VK in your own mobile applications on iOS and Android

Social network Schoolmates launched in its own mobile applications on iOS Android and the ability to watch short vertical videos from the service. VK Clips Now users OK can watch clips in a separate feed without leaving. social networks The launch was the first stage in the interaction between the two platforms. This was reported on the social network on October 31, 2022.

A separate "Clips" tab has appeared in the main menu of OK applications. It opens a separate tape, consisting only of short vertical videos. In addition to watching clips, users can leave reactions to them and share videos they like with their friends in the OK feed. According to the results of the test run, on average, each OK user looks at more than 20 clips in a separate tape.

All clips in the feed are recommended to users based on their interests. A smart system of personal recommendations based on neural networks analyzes the user's public actions on the social network and his reactions to content, offering the most relevant videos from the VK Clips collection. In addition, the clip feed is automatically rebuilt depending on which videos users watch more often and which clips they respond to.

Thus, OK users get the opportunity to find content for themselves on the topic of interest and get the impression of watching an endless tape of exciting videos in a vertical format.

In the future, OK and VK Clips plan to develop interaction and launch full-fledged integration, which will allow access to all the capabilities of the service right inside the mobile applications of OK.

Changes in the interface: the menu now adjusts to the interests of users

Social network Schoolmates July 28, 2022 presented a major update in the interface: mobile applications now the menu adjusts to the interests of each user, navigation and inside OK it has become even more convenient. Algorithms machine learning analyze the preferences of each user, take into account his activity in different services and show the most frequently used of them in the menu. Changes to the interface continue a series of global updates to the social network.

For the updated OK menu, important sections for all users were identified: "Notifications" - with important notifications from the social network, "Events" - with "classes" and comments under the user's publications, as well as "Guests" and "Friends" services that allow you to interact with friends in OK. These services will occupy the first line of the menu.

The sections in the second menu bar will be adapted to user preferences and change depending on the behavior on the social network. For example, music lovers and lovers of playing will have quick access to the "Music" and "Games" sections, and everyone who often congratulates friends will be able to quickly go to "Gifts." Updated menu functions are already available to all users of OK applications on Android and iOS after installing version 22.2.28.

One of the key current interface trends is not to build an extensive and complex structure, but to immediately offer what a person enters the application for. We continue the large-scale restructuring of the OK interface and want users from the first screen to gain access to the most necessary services and content. Machine learning technologies in the updated menu have allowed us to facilitate one of the main screens of the application, make it more relevant and at the same time maintain quick access to other useful services of the social network, noted Anton Fedchin, head of the Odnoklassniki social network.

Start setting to hide potentially inappropriate comments

On April 27, 2022, the Odnoklassniki social network announced that it invites users to hide all potentially unacceptable comments in discussions under publications, photos and videos. The launch was another step in creating a comfortable and safe environment for communication within the social network.

QAs pay special attention to secure communication and constantly optimize algorithms for detecting unwanted content. The technology of own development of OK based on neural networks automatically detects potentially unacceptable and offensive comments that can be unpleasant to users. Now, if the user has encountered inappropriate comments in discussions, the service bot will send a personal message asking you to set up the display of potentially unpleasant comments.

All comments that can be unpleasant and offensive to different groups of people outside the independence of nationality, age, gender or social status will be marked. In addition, users will be able to independently decide whether they want to hide such comments in the privacy settings in the "Publicity settings" section. The function already works in the OK application on Android and iOS, as well as in the mobile and desktop versions of the social network.

Earlier, OK launched a technology based on neural networks to combat aggressive statements and incite hatred in public comments. Since then, users who violate the rules of the social network and express their opinion hostile to others are temporarily banned from commenting on any content in OK. When trying to leave a comment, the social network shows a notification and a link to the rules of conduct. In addition, the authors of the comments can get a temporary "rest" from discussions if they receive many complaints about their statements and the system has identified them as toxic and aggressive.

2021

Download tracks for listening without the Internet

Social network Schoolmates On September 1, 2021, it announced the expansion of the music service and reduced the subscription price mobile applications , and OK introduced the function of downloading tracks for listening without. Internet

From September 1, in OK, users in Russia can subscribe for 75 rubles a month for the first six months of its action. You can subscribe to music at a reduced price until September 30.

Social network users will be able not only to listen to music without advertising and in the background, but also to download tracks to the Odnoklassniki mobile application on Android, in the near future the function will launch on iOS. This will allow you to listen to your favorite music even without access to the Internet. Previously, it was possible to download tracks only in the BOOM music application after signing up for a subscription, now it will be available to all users of mobile applications of the social network.

At the same time, you can still listen to any tracks in the OK music service for free: in an open mobile application or from a computer. Users can make their own playlists, listen to their favorite tracks from personal recommendations, find similar songs by genre and sound, use a multimillion-dollar library of tracks and be the first to learn about new releases.

Earlier, Odnoklassniki presented the "Just Listen" section on the music showcase, which contains a selection of previously unavanced compositions. The update forms individual playlists for each user using a neural network and helps expand the musical horizons.

Running Gadgets in VK Mini Apps Groups

Social network Schoolmates On June 18, 2021, it announced that it had opened the opportunity to launch mines applications on the platform VK Mini Apps in groups. More. here

2020

Integration with VK Mini Apps

Schoolmates Services implemented on the platform appeared in. VK Mini Apps This was Vkontakte announced on December 2, 2020. Now users can directly from, mobile application social networks for example, order food, call a taxi and look for work, and developers of mini-applications can place them on two platforms at once, receiving additional traffic and earnings. This is a step in the development of ecosystem products. Mail.ru Group

At the first stage, OK appeared services for ordering a taxi from Citymobil, food delivery from Delivery Club, job search from Worki, as well as mini-applications about exchange rates and weather forecasts. All of them are presented in the "Applications" section of OK - it is already available on Android and will appear on iOS in the near future. There is no need to download additional programs to the phone: all the capabilities of the services are available to users directly on the social network.

With the help of a taxi mini-application from Citymobil, you can call a car in more than 70 cities where the service is presented. Users will have access to all standard tariffs, as well as the ability to choose the appropriate payment method and apply a promotional code for a discount. The mini-application from Delivery Club allows you to order food or ready-made food from more than 30 thousand establishments, and categories, reviews and the indicated price level will help with the choice of a restaurant. Thanks to the OK Work service from Worki, social network users can quickly compile a resume and find work near their home. The mini-application will automatically add the name, surname, phone number and photo from the profile to the questionnaire, tell you what other data needs to be specified, and then select vacancies taking into account the personal interests and geolocation of the candidate.

Developers can place their service in OK for free. To do this, it is enough to undergo moderation - an application can be submitted in the settings of the mini-application. At the same time, it does not matter who created the project - an independent team or business representatives.

Шаблон:Quote 'author = said Anton Tsivarev, VKontakte Super Application Development Director

Шаблон:Quote 'author = noted Sergey Stavsky, Project Manager and Mobile Direction of Odnoklassniki Social Network.

Classmates are actively developing services for communication, receiving services and buying goods inside the social network. In particular, in OK, you can pay services HOUSING AND PUBLIC UTILITIES and fines, TRAFFIC POLICE replenish your mobile balance, buy goods in a joint marketplace with. AliExpress In addition, OK users can find nail masters, hairdressers, workers for constructions and repairs, tutors and trainers, nutritionists and nutritionists right on the social network using the "Masters" service.

Launch the reference menu for groups

Social network Schoolmates September 8, 2020 presented an updated type of group design - a link menu that allows you to structure information for users. This tool will give brands the opportunity to visually demonstrate services, goods, videos, photos, popular topics or applications.

The links menu is a selection of cards above the news feed. Each card contains a personal cover and a link to a specific section of the social network. Links allow you to highlight important sections in the group: products, playlists, specific publications, video channels and photo albums. And the card covers will highlight the page design and enhance the group's visual appeal.

This tool allows you to customize groups and pages. OK users will now be able to draw attention to those blocks that are important for the development of business or author's content. Administrators and supermoderators of groups can independently customize both the design of covers, text, and menu links. You can change the appearance, name, and order of items at any time. However, all links must lead to internal OK pages, external sites cannot be used in the menu.

The menu is already available on all platforms: in the desktop and mobile versions of the social network, as well as OK applications for Android and iOS. To connect the tool, in the group settings, go to the "Profile View" section and add the necessary blocks.

OKs provide groups with a large set of tools to communicate with subscribers and customers. In particular, the social network launched messages for group administrators in mobile applications, earlier - the ability to conduct video conferences of up to 100 interlocutors, including without registration on the social network using an invitation link, as well as display the screen, broadcast and record calls.

Launch Interactive Ads in Mobile News Feed

On August 27, 2020, the Odnoklassniki social network announced the launch of an interactive advertising format in HTML5 format, with which you can interact directly in the news feed. Advertisers will be able to playfully acquaint users with their goods or services, distribute incentive prizes in the form of personal discounts, promotional codes and other gifts.

The interactive format is placed in the user's feed and looks like a post with a button, when you click on which the mini-game starts. It provides two-way interaction with the audience, and visual images from the mini-game increase brand recognition. Upon completion of the interactive, the user can receive a promotional code from the brand, start communicating with the chat bot, go to the group in OK or to the advertiser's external website.

According to the results of test campaigns, the interactive advertising format on average brings three times more conversions than standard promo posts and allows you to more effectively talk about the product and encourage the user to the target action, noted in Odnoklassniki.

Interactive advertising works in the OK mobile application on the Android platform. Development of projects in this format is available on request.

Launch Call Broadcast

On April 22, 2020, the company Mail.ru Group announced that social network Schoolmates it was possible to go video call live for two and a group call of up to 100 participants. This became possible thanks to the technologies implemented by the developers of the social network on the basis of their own platform of voice and video calls. You can broadcast calls in the web version of OK and -. Androidapplication More. here

AppGallery Availability

As it became known on March 30, 2020, the company Huawei announced that the official mobile applications social networks Vkontakte Schoolmates and are now available to users in the app store. AppGallery More. here

Start Access Recovery Service with Facial Recognition

On March 3, 2020, the Odnoklassniki social network announced the emergence of the opportunity for users to independently restore access to the profile using face and gesture recognition technology. The service is based on the social network's own solution for identifying persons based on neural networks. The technology allows you to go through the entire recovery process in a matter of minutes, without filling out a request for support and correspondence with the operator.

In this service, photos are used only for identification and do not fall on the user's page on the social network.

The service will be useful for those who do not have the opportunity to receive a recovery code by mail or SMS. In any social network, users often forget passwords and cannot enter their page, as a result, duplicate profiles and lose access to personal information. OK proposes to facilitate the procedure for restoring access, without the need to photograph the screen and fill out applications.

After several unsuccessful attempts to enter a password, OK will offer you help restore access by email or phone. However, if none of the methods is available to the user, and the profile has photos suitable for identification, the system will offer to restore access to the photo yourself. The machine learning algorithm analyzes the correctness of the task and merges the loaded picture with profile photos.

At the first stage, moderators are involved in learning algorithms. In the future, OK plans to automate user identification processes as much as possible and expand the scope of this function.

The photo access recovery service noticeably wins over traditional methods - contacting the support service with the need to send your own photo against the background of correspondence with the operator. Preliminary testing also confirmed the interest of the OK audience in the innovation. More than 60% of users who were offered photo recovery preferred it to traditional contact with support. After reading the instructions, more than 90% of them send a photo for reconciliation.

From March 3, 2020, the service is available in the OK mobile application for the Android platform. Within a few months, photo recovery will also appear for users of the iOS application.

2019

Start Automatic Number Determiner Service

On December 26, 2019, it became known that Odnoklassniki launched an automatic number identifier service, with which users will be able to see from which organization they are called by phone. Thanks to this service, the OK application will warn about unwanted calls - for example, with advertising or spam, and users will be able to find out how relevant the call is for them. To connect the service, you need to activate the corresponding setting in OK mobile applications on Android and iOS.

As reported, when a telephone call arrives, the OK application checks its own database of telephone numbers and shows information about the found number to the user: the name of the company and its scope of activity. If the number is marked as spam, the user will see the corresponding message on the dialing screen.

The database was primarily collected on the basis of open data pages of companies social networks using, algorithms artificial intelligence after which it was supplemented and moderated by users in test run mode. In addition, users can constantly replenish the database, marking numbers as undesirable or, for example, coming from call centers organizations.

If the algorithm finds a match in the database, the name and occupation of the company appears on the phone screen. This works for both active and missed calls - in this case, the company name is displayed next to the number in the phone's call history.

In the event that the caller is not found in the database, and the algorithms of the social network consider the phone suspicious, the number identifier will ask the user to leave his feedback. Thus, user reviews will help identify numbers in order to replenish the database with current company contacts or protect other users from unwanted calls in the future.

You can connect the number identifier function in the settings of the "Messages" - "Calls" section in Android and in the general settings of the application on iOS. To update the number base, the user needs to press the update button, after which the application will load the telephone base.

Launch of face recognition technology on video and live broadcasts

On October 2, 2019, Odnoklassniki announced that it had launched facial recognition technology on video and live broadcasts.

According to the company, its own technology finds the faces of friends in real time. In addition, now, with the help of special controls in the video player, viewers can immediately go to watching moments with the participation of their friends. The recognition technology is based on a cascade of convolutional neural networks.

Classmates are able to automatically understand from public videos and photos of the user how he looks, and then recognize him among over 300 million user profiles with an accuracy close to 100%. Algorithms machine learning social networks ensure the privacy of the user, since they know how to find and mark those with whom the user is not really familiar.

Now, while broadcasting or downloading video, real-time recognition technology will prompt the author or his friends to confirm the automatic marks of found users. Viewers, using special controls in the video player, will be able to switch to watching moments where their friends are filmed.

The audience of the social network downloads millions of videos every month and broadcasts in which it shares joyful events and what surrounds them. The function of automatically marking people in videos and broadcasts will allow users to immediately notify friends that a video has appeared with their participation, and thus share with close emotions and get quick feedback.

According to a study by Brand Analytics, Odnoklassniki ranks first among social networks in October 2019 in terms of the volume of video uploaded by Russian-speaking users. During the day, users create almost 1 million posts containing video content. The share of video among all publications in OK is more than 30%.

The updated service for October 2019 became available to part of the audience. For all users, the update will be open within a month. The face marking function works on all devices: in the desktop version of OK and in mobile applications on iOS and Android.

Users who are marked in the video will be able to remove the mark or prohibit themselves from marking themselves in the video in the profile settings, if necessary.

The social network plans to send notifications to all OK users whose faces are present in previously uploaded videos with a proposal to confirm the mark.

Neural networks and computer vision technologies recognize users both in photos and live or on video in thousandths of a second, adapt to the level of illumination, turns and tilts of the head, and at the same time determine the face even if a person has another hairstyle, beard and glasses or helmet are worn.

This technology will allow users not to miss videos and live broadcasts, where they themselves or their friends are present. Our previously launched automatic face recognition technology in the photo made it possible to triple the number of users marked in the photo, and almost double the number of "classes" and comments. told Marina Krasnova, Director of Products "Lenta," "Video" and OK Live social network Odnoklassniki

2018: Video Tape Launch

On December 13, 2018, Odnoklassniki announced that a video tape appeared in the Odnoklassniki mobile social network for Android - the ability to view videos and broadcasts on social networks on one screen in automatic playback mode without being distracted by other content.

According to the company, the video tape opens after clicking on any video in the OK application. The tape is based on a smart algorithm that, using machine learning technology, personally recommends to the user those videos and broadcasts that are of interest to him.

You can watch videos in a row and without interrupting: videos switch automatically immediately after the end of viewing. Thanks to this, users can watch a playlist compiled by artificial intelligence in autorun mode, or start watching videos or broadcasts of a specific channel or group.

As of December 2018, quick comments in the video tape allowed to increase the number of feedback for authors: users who participated in closed testing of the service more often left comments on the video.

The launch of the video tape was part of a large-scale update of the OK video platform, which the social network announced at the end of November 2018.