| Developers: | Vkontakte |
| Last Release Date: | 2023/03/01 |
| Branches: | Information Technology |
| Technology: | Application Development Tools |
Content |
VK Mini Apps is a platform for embedded cross-platform applications. Vkontakte
2023
VK Cloud Support Program Available to Widget Developers
VK Mini Apps developers have gained access to the VK Cloud support program. VK (formerly Mail.ru Group) announced this on March 27, 2023.
Each program participant will be awarded a monthly bonus of 2500 rubles to an account in his personal account, which he will be able to spend on cloud services. With these tools, you can pay for VK Cloud computing resources and services to help developers effectively develop and quickly scale widgets. For example, bonuses can be spent on Kubernetes clusters, cloud databases, or a place in S3 storage. In total, about 30 infrastructure and platform services are available in VK Cloud as of March 2023, as well as tools for developing fault-tolerant applications.
 | In 2022, the number of services on the VK Mini Apps platform increased by 90% - there are already tens of thousands of them. We are glad that large companies and independent developers are developing their mini-applications on the platform. It is important for us that the creators of mini-applications can launch their projects without being distracted by routine questions. We have already tripled payments for displaying ads in applications and added various monetization formats. Now we are excited to announce another support program and provide developers with cloud computing power. They can place their mini-applications in VK Cloud and at no additional cost use ready-made cloud services for rapid development and flexible scaling of projects, - said Alexander Tobol, Vice President for Technology and Development of VK, STO VKontakte. |  |
The program is valid until the end of 2023. To participate, you need to create an account on the VK Cloud platform and fill out a special form with the project ID.
Availability of VK Mini App services for sharing in VK Messenger
Vkontakte Presented on March 1, 2023, opportunities for more efficient communication: services the VK open Mini Apps platforms are now available for sharing in. VK Messenger Users will be able to not only communicate in, but also chats participate in,, competitions to play co-select activities and. goods
The open platform VK Mini Apps plans to integrate different third-party services to expand the functionality of chats, providing a special user experience. Such integration will help diversify communication and make familiar interaction scenarios more convenient.
Interlocutors will be able to interact with each other in the chat using game and other interactive mechanics: for example, parents - mark common purchases on a joint list, hairdresser-stylist - offer the client free slots for quick registration for the service, and a company of friends - unite to draw a common card for the birthday boy. Such services from developers can be available in chats after verification by the VKontakte Team - for this, authors need to apply for the inclusion of their product in the catalog through support.
These capabilities in VK Messenger can be tried from March 2023 - during correspondence in the VKontakte mobile application and the web version of the social network. At the first stage, VKontakte launched entertainment mini-applications in chats: for example, you can resolve a dispute using the Stone, Scissors, Paper service. Just click on the paper clip icon in the chat and select "Services." After that, the user will see the list of available services and will be able to send the desired one to the chat in the form of an interactive widget. When opening the widget, the interlocutor will get into a game created specifically for the participants in the correspondence.
| | The most famous services on the VK Mini Apps platform are those that use social mechanics. By adding them to chats, VKontakte has combined the features of key products - and gives users the opportunity to interact with each other. VK Messenger and VK Mini Apps help tens of millions of people communicate, get to know each other, solve work and educational issues, and do everyday things. With the help of an open platform, third-party developers are involved in creating cross-platform products that can be useful to every user. There are already more than 63 thousand mini-applications in stock - both for a wide audience and for solving local issues. Now there is another opportunity to create services - for sharing in chats. A developer can offer their own product, which will be used by millions of people, but each of them will feel special, | |
VKontakte combines services with which it is convenient to communicate, have fun, watch videos, listen to music, follow events, engage in creativity and develop a business. Many of them appeared on the VK Mini Apps open platform. Users enter services from third-party developers and companies, as well as VKontakte itself. Examples include VK Checkback, which helps you get cashback and save money, VKontakte Steps, which allow you to maintain physical shape, and VK Dating - a tool for finding a couple for romantic or friendly communication.
Threefold increase in payments for displaying ads in mini-apps
VK on February 20, 2023 announced the launch of an updated technology within the VK Mini Apps platform to display ads in mini-applications. It will become more effective, and VKontakte will increase payments to developers in this format by 3 times.
The technology will help optimize the work of developers with ads launched in VK Advertising. For example, now the platform itself offers the most effective ad design that will attract users and bring targeted results. Also, VK Mini Apps algorithms select the optimal frequency of advertising in each mini-application for the necessary actions: going to the company's website or making purchases. This will help developers increase revenue from advertising monetization of their projects.
What has changed:
- Advertisements using VK Mini Apps tools are standardized for placement: text, icon, title and other elements will look native to the user without developer labor.
- The platform's algorithms automatically update ads at such a frequency that they are interesting to the user and bring maximum revenue to the developer.
- VKontakte has tripled payments for displaying ads in mini-applications. So the platform will support developers who integrate advertising monetization into their services.
- VK Mini Apps open platform is integrated with VK Advertising. Advertising platform algorithms analyze the interests of users of mini-applications and show them relevant advertising.
| | Widgets are useful services for users and at the same time a way of implementation for specific developers. It is very important that each author has the opportunity to receive both emotional and material motivation. Therefore, the company's employees work a lot on developing the possibilities of monetizing services. With this ad rotation technology, service developers with average and high attendance rates will be able to earn an additional hundreds of thousands of rubles per month, said Evgenia Zibareva, VKontakte Business Development Director.
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2022
Running the test version of the Auto widget
Public services launched a test version of the mini-application Autos"" on the VK Mini Apps platform, in which people will be able to use the services of the "State Service Auto" service: view documents for, car present an employee TRAFFIC POLICE with an electronic driver's license or STS, as well as transfer the control rights transport of the device to another driver or revoke them. This was announced on November 14, 2022 by the company. VK (formerly Mail.ru Group) More. here
Ability to integrate various ways to generate income in VKontakte and Odnoklassniki
VK On June 23, 2022, the company announced the expansion of the functionality of the VK Mini Apps platform: now mini developers applications can to integrate make various ways to generate revenue not only, Vkontakte but also in. Schoolmates When publishing a service in the mini-application catalog, it can be placed in one click in OK, advertizing monetization and will automatically turn on.
Classmates are open to hosting third-party services on the VK Mini Apps platform from December 2020. All apps can generate revenue from users and advertisers on both social networks. Monetization is built by analogy with the VKontakte model. Applications are published on a single platform and can be available on both the same site and both. To generate income in OK, you do not need to refine an already working VKontakte mini-application: the system is built in such a way that all processes are automatically adjusted to another site.
Developers of mini-applications can profit through advertising integrations within their services: interactive ads, viewing ads by the user for a reward, banners. Also, services can sell goods, services or virtual values. The monetization of widgets and games on the VK Mini Apps platform is growing rapidly, with app advertising revenue growing 89% in the first quarter of 2022 compared to the same period a year earlier.
There are more and more mini-applications in the VK ecosystem: in March there were already 42,000 services in the catalog. And they are used more often: the monthly audience of the VK Mini Apps platform in the first quarter of 2022 amounted to 41.8 million active users, an increase of 8.4% over the year.
2021
Appearance in the desktop version of OK
On October 18, 2021, Odnoklassniki announced that developers of mini-applications based on the VK Mini Apps platform will now be able to publish their projects in the desktop version of Odnoklassniki. Thus, OK took the next step in integrating the platform into the social network and developing the products of the VK ecosystem. Previously, services were available only in mobile applications of the social network. With the help of mini-applications, you can place any service or project in OK by adapting the already published application of the social network VKontakte.
All mini-applications after moderation will be available in both the desktop version of OK and in mobile applications. Applications already published in OK will be retested and appear in the directory on the web platform. In the future, mini-applications will also be available in the mobile version of m.ok.ru.
Placing mini-applications in OK will increase coverage without additional resources for development - the project will not need to create two applications for different social networks, it is enough to undergo moderation when integrating from VK Mini Apps to Odnoklassniki.
OK is actively developing integration with the VK Mini Apps platform. In total, over 34 thousand applications are available on the platform as of September 2021, the monthly active audience of the platform exceeds 38.4 million, and the daily active audience has reached 5.1 million users.
The ability to launch gadgets in the Odklassnik groups
Social network Schoolmates On June 18, 2021, it announced that it had opened the opportunity to launch mini-on applications the VK Mini Apps platform in groups. Application developers will be able to adapt services for groups in OK and significantly expand the coverage of their projects. Thanks to this, administrators and group authors will be able to use additional mechanisms for involving subscribers using services.
The launch will be the next step in the development of the VK Mini Apps platform and VK ecosystem products in Odnoklassniki. Previously, developers could post mini-applications only on the general window of the social network, now it will become available to group administrators.
All this will allow with minimal changes to transfer the service for groups from VK to OK or create a special widget and get to the general application showcase. All applications will be presented in the catalog of group applications in OK after undergoing moderation - the function is already available on Android and iOS, in the near future Odnoklassniki plans to launch support for VK Mini Apps in the website version.
Group widgets are applications that allow you to expand the functionality of a group: place a survey form, register for an event, game or offer other services to solve everyday problems without leaving the group and social networks.
The VK Mini Apps platform for June 2021 is fully integrated into OK, making it easy to create new or adapt existing widgets on the platform. To place an application on a showcase in OK, it is enough to create or log into an account on the social network and undergo moderation. The application can be submitted using the application control panel.
The VK Mini Apps platform was integrated into OK in December 2020 as one of the important steps in the development of the VK ecosystem. At the same time, services appeared in OK for ordering a taxi from Citymobil, food delivery from Delivery Club, job search from Worki, as well as mini-applications about exchange rates and weather forecasts.
2020
Integration with Odnoklassniki
Schoolmates Services implemented on the VK Mini Apps platform have appeared in. This was Vkontakte announced on December 2, 2020. More. here
The Fair Sign app for product authentication appears
On the Mini Apps platform social network Vkontakte , an application for authenticating goods "" appeared. With Honest Sign its help, you can check the origin of the shoe and its authenticity. This was announced on July 23, 2020. CRPT More. here
Availability of skills created on the platform for developers "VKontakte" for "Marusi"
On June 9, 2020, the company Mail.ru Group announced that skills (skills) for voice assistant Marusya can now be created by everyone. On a single platform developers Vkontakte , it will be possible for you to offer a skill that will become available to all users - voice assistant in and in application. smart column Capsule More details. here
2019
Launch a job search application through the Worki service
On September 26, 2019 social network , "" Vkontakte announced the launch, together with a job search service and employees Worki applications based on the VK Mini Apps platform, which allows users to search for work without leaving the social network. In the application, you can publish your resume and respond to interesting vacancies selected based on your profile and interests.
According to the developer, the presented application is based on close integration between the two companies. The Worki application generates a ribbon of available vacancies based on information from the user's VKontakte profile and its geolocation. In addition, with the consent of the user, the application will automatically fill out the name, photo and phone from the profile, without forcing you to enter information manually.
With the help of machine learning, when forming a tape, the response probability is taken into account based on more than 160 evaluation parameters. Users can filter vacancies by distance to place of work, salary, type of work (you can select a rotational method or part-time job) and other parameters, as well as use full-text search. Through the application, the applicant can respond to the vacancy, after which the employer will contact the candidate through an internal chat or by phone, the developer noted.
The Worki application can be launched using the direct link vk.com/worki, as well as from the "Services" section on the fifth tab of the VK mobile application. VKontakte will talk about the built-in Worki application for users interested in finding work through targeted ads and other formats in the news feed, and in the future integrates the ability for employers to write to job seekers directly into personal messages on the social network.
Worki specializes in job search in the areas of trade, construction, delivery, restaurant business and part-time employment for students. The application on VKontakte is aimed at applicants: employers can post their vacancies through the website and the Worki mobile application, the developer emphasized.
| | Worki's specialty is the blue-collar segment, where more than 20 million people enter the labor market each year . According to analysts, the online linear staff selection market will grow by 25% annually in the coming years, but at the same time it has so far been poorly developed and is represented only by classic services that simply accumulate an audience within themselves and provide standard candidate search tools. Worki's affiliation with the Mail.ru Group opens up the opportunity to gain access to the database of potential applicants and increase its share due to synergy with VKontakte, noted' Yuri Novikov, Managing Director of Worki ' | |
| | As of September 2019, the VK Mini Apps platform is used by more than 10 million people a month, and this audience is constantly growing. Services created by third-party developers and businesses allow you to order goods and services, study, spend time interestingly and even look for work right on the social network. Integrating Worki with VKontakte will make job search and candidates even more effective. The service will take full advantage of VK communication tools and will be able to personalize vacancies based on user information, noted Anton Tsivarev, head of the VK Mini Apps platform | |
According to the developer, the VK Mini Apps platform allows you to use additional services inside VKontakte. Services that have passed the VKontakte command check are available in the directory located in the fifth tab of the VK application, in the "Services" menu.
Integration with the VKontakte travel order service
On June 21, 2019, the company Citymobil announced that it had launched taxi VKontakte VK Mini Apps based on the platform. Taxi can be ordered and paid in, social network as well as divide the cost of the trip and choose the addresses specified in the VKontakte communities as the destination. Residents will be able to take part in testing,, and. Moscow Samara Togliatti Yaroslavl More. here
VK Mini Apps NPM Libraries
As of June 2019, the VK Mini Apps creation kit includes 3 NPM libraries:
- VK UI, interface components;
- VK Icons, SVG icons for all occasions;
- VK Connect, a package for communicating with the official VKontakte application.
With the help of VK UI, you can create an attractive mobile service interface.
To integrate the application with the VKontakte API and the user device, two React libraries are provided with different approaches to receiving and processing events:
- VK Connect - a package for sending and receiving events in the application. VK Connect allows you to work with the VKontakte API and user devices.
- VK Connect Promise: a package for integrating VK Mini Apps with official VK clients for iOS, Android and Web with an event bus on promis.
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