VK Work (formerly Worki) Iconjob

VK Work (up to 2021 - Worki) - a service for quick search of jobs and employees based on geolocation. It is focused on the blue-collar market - line personnel. It was founded in 2017. In May 2019, the service became part of the Mail.ru Group, and in September, together with VKontakte, launched a job search application based on the VK Mini Apps platform.

2022: Service Closure

On April 19, 2022, the closure of the VK Work service was announced. The team working on it will move to other VK projects, including VKontakte, VK Calls and VK Video.

Service VK Work will cease to exist in the near future, all obligations to customers and partners will be fulfilled!, - said in a statement by VK holding on April 19, 2022.

The company added that the decision to close the VK Work service will allow the company to focus on key areas and reduce the time to launch new functions.

The founder of Worki (this company Mail.ru Group bought in 2019, and then renamed the service "VK Work") Pavel Guzhikov says that the reasons for the decision to close the service "VK Work" are clear, but it is sad to hear about the closure of the service. He said that he was ready to seriously consider the return of the project through a buyback and further develop it in the international arena.

For the past year and a half, our team has been integrating the service into the social network and during this time has accumulated vast experience in the development and integration of digital products, which will allow it to quickly get involved in new projects, "said Alla Arshevskaya, managing director of the VK Work service on April 19, 2022.[1]

VK did not name the exact date of termination of the service "VK Work." According to the Russian Marketing Telegram channel, the company sent out notifications stating that the platform for finding work would be closed before the end of May 2022.

2021

Opening the Summary Database for SME Assistance

Service VK Work March 10, 2021 opened the resume database for SME assistance (in hiring employees).

Any entrepreneur will be able to get acquainted with the base of more than 7 million resumes (data for March 2021) and select the most suitable employee, paying only access to his contacts. This will allow small businesses without registration and authorization to quickly hire employees among the most interested candidates.

All profiles are divided into categories: profession, city, work experience, etc. To search for employees quickly, the employer can set up the Last Activity filter. So he will be able to not waste time and independently find employees among 1.8 million resumes of those who are most interested in work - regularly updates his profile and responds to vacancies. This is especially useful for point hiring in small organizations when employees are needed "right now." When previewing, the applicant's personal data is hidden. This is done for the security of VK Work users.

{{quote 'Small and medium-sized businesses are slowly recovering from the 2020 crisis. To help entrepreneurs develop more actively and not waste time searching for employees, we have opened a database of active resumes. Employers will be able to communicate only with those applicants who are interested in work and specifically hire people who are ready to go to a new place in the near future, "comments Alla Arshevskaya, managing director of VK Work. }}

Access to the applicant's contact information will be opened only after authorizing or registering with the service and paying for your favorite resume. One resume costs 45 rubles. If desired, you can issue access to the base for 1, 7 or 30 days.

Automate paid placement of vacancies

Fast job search service and employees VK Work March 2, 2021 announced the automation of paid placement of vacancies in VKontakte communities and offered additional income to the owners of urban and HR social networks. They will be able to profit from each paid vacancy that will be published in their communities using the VK Work application - 95% and 50%, depending on the type of placement. Recruiters without direct communication with community representatives will be able to publish their vacancies both within the thematic public, and on VK Work and other sites where the service is integrated.

Two types of earnings will be available to public owners at the same time. For publishing a vacancy from an employer in the tape of their community, they will receive 95% of the cost of placement, the price of which is set independently. For placement on other platforms (site and application VK Work, VKontakte and Odnoklassniki) through the button of their community, owners will receive half the cost of a paid vacancy. Thus, VK Work helps community administrators automate the placement and moderation of vacancies, as well as generate additional income.

The published post with the vacancy will display its main details - the name, city, salary, job description and work schedule. Also, the applicant will see the distance to the potential place of work. An employer can post in communities with a mention/link to his VKontakte profile or anonymously.

Connect to the job exchange VK Work will be able to more than 100 thousand city public and HR communities VKontakte.

Rename to VK Work

In February 2021, it was announced that the service was renamed VK Work.

2020

The appearance of vacancies in Yule

Vacancies placed on the quick search service and Worki employees will automatically appear on the Yula ad service. This was announced by Worki on July 9, 2020. More details here.

Start Video Survey

Hollow company before renaming in February 2021

In the quick search service for work and workers, there was a free opportunity to conduct video interviews, implemented on the basis of video communication technologies from Mail.ru - "Video Calls Mail.ru." For employers, video interviews are available in the personal account of the dextope version of Worki, for applicants - in the web version and in mobile applications on iOS and Android. This was announced by Worki on June 16, 2020.

With the help of video interviews, the employer gets the opportunity to find out more about the applicant without a personal meeting, saving time during the initial selection, and the candidate, in turn, can ask questions about the vacancy without leaving home.

Worki

To schedule a video interview, the recruit needs to log in to the portal Mail.ru. Applicants will be able to connect to the video call using a special link from the employer in the Worker chat, you will not need to install other applications.

According to our statistics, every second applicant answers messages from employers in less than 4 minutes, because the line staff is motivated to search for work. With the help of video interviews, the recruitment process will now be even faster, as the need for using third-party services for remote interviews will disappear, and employers will be able to spend less time on the staff selection process.

Quarantine section appears

On April 8, 2020, it became known that a special section "Quarantine Work" appeared in the quick search service for work and employees of Worki with vacancies, which showed the highest growth in demand since the beginning of quarantine. This category contains ads for the search for couriers, drivers, taxi drivers, storekeepers and cashier sellers.

The job list is displayed on the home page of the application and site and will constantly change following changes in employer interest. In the category there are also filters of the search area, distance of vacancies, monthly/hour/shift salary amounts, schedule and working conditions.

By launching Quarantine, Worki helps the business resolve the dramatically increased need during quarantine to recruit line staff to specific positions. For example, over the past week (March 30 - April 5), the number of active vacancies of couriers on Worki in Russia increased one and a half times compared to a week earlier, and the responses of applicants for such vacancies - by 27%^[2]

Starting a partition for remote operation

On April 3, 2020, the Worki job search service announced the launch of a special section for remote work Such vacancies have shown a sharp increase in demand since mid-March 2020.

The category will show vacancies for those looking for work from home. First of all, we are talking about linear positions, such as an employee of a call center or an online store consultant.

In order to find an employee for a remote job, the employer, when creating an ad, will simply need to mark the corresponding item in the working environment. The applicant will see such vacancies in a special category available directly on the main page of the application and the Worki website. These vacancies will also be available when searched using a separate filter.

For the week of March 16-22, 2020, on the Worki service, the demand for vacancies with a remote type of employment increased by 31%, and the number of active vacancies - by 16%. The average salary of such vacancies for the same period increased by 10% to 42.7 thousand rubles. Before the innovation, employers had to leave a note about the remote nature of work in the text of the announcement, and users could not sort such vacancies - now they can.

Everything changes in the employment market - from which professions become in demand to the form of employment. And in our "blue-collar" market, we see an increasing demand for "remote" both from employers who place more and more such vacancies and applicants who are increasingly responding to such offers, commented by Alla Arshevskaya, CPO Worki

Accrual of bonus rubles on the accounts of businesses affected by the crisis

March 26, 2020 Mail.ru Group announced the allocation of a billion rubles to support medium and small businesses. Worki will accrue bonus rubles to the accounts of businesses affected by the crisis. More details here.

2019

Launch the application of the social network "VKontakte" to search for work through the service Worki

On September 26, 2019, the VKontakte social network announced the launch of an application based on the VK Mini Apps platform, which allows users to search for work without leaving the social network, together with a service to search for work and workers. In the application, you can publish your resume and respond to interesting vacancies selected on the basis of your profile and interests. More details here.

Mail.ru Group buys service

In May 2019, it became known that the company Mail.ru Group bought a service to search for the work of Worki.^[3]

2016: Service Development

The development of the service began in March 2016 by Aikonjob^[4]

Notes