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Alt Telecom

Company

Alt Telecom is a Russian retail chain of digital salons. In 2011, acquired by Euroset.

Owners:
Euroset

Content

Owners

Aktivs

As of January 2011, it is represented in 10 regions of the Russian Federation. The chain has more than 500 stores, in which 2.5 thousand people work as of December 2011.

Areas of activity

Alt Telecom sells cell phones and various portable digital devices: photos, videos, audio, laptops, as well as accessories for them. It provides services for servicing customers of mobile operators, makes money transfers in Russia and the CIS countries, provides additional financial services: accepting payments for the services of mobile operators, TV, Internet, etc., repaying loans, accepting payments for housing and communal services, etc.

Data network

Since the second quarter of 2010, the Tascom provider has provided access to the Internet 190 points of sale of the Alt Telecom network of digital salons.

The peculiarity of the project was to overcome the difficulties associated with the creation of a single network of a large number of Alt Telecom sales salons located in various areas of Moscow.

"To solve the task, radio channels were used, and not optical-fiber-optic connections, which additionally gave the client the opportunity to quickly provide communication services to all trading pavilions," comments Maxim Zhukov, director of the Tascom sales department.

"One of the advantages of connecting to Alt Telecom using PRE technology - WIMAX was the reduction in the duration of technical work to provide new communication points," says Yuri Agafonov, director of operations and business development at Alt Telecom, "which undoubtedly affected the reduction of our project costs, and also significantly simplified the solution of administrative issues."

Based on the results of work in 2010, it was decided to continue cooperation: in 2011 it is planned to connect more than 80 Alt Telecom salons.

History

On December 7, 2011, the Kommersant newspaper, citing anonymous sources, reported that Euroset was buying Alt Telecom for $70 million. This transaction, according to the newspaper, will allow Euroset, at the expense of 520 stores of the purchased company, to double the number of the single-brand network of its large shareholder, the operator VimpelCom.

According to the newspaper, Euroset has already been bought by Sigma Trade CJSC, which manages Alt Telecom communication salons, and now 100% of the shares of CJSC are owned by Euroset Retail LLC. Under the terms of the transaction, Euroset received an assignment of lease rights to all stores, fixed assets and the right to the brand.

The process of transferring Alt Telecom salons to Euroset should be completed by February 2012, a source told the newspaper.

Additional terms of the transaction are the need for Alt Telecom to independently fulfill its obligations to its partners, while Euroset undertakes only obligations to landlords as part of the transaction. "Debts to partners, banks and suppliers are not part of the transaction," the agency's source said.

All employees of the stores of the Alt Telecom mobile retailer will be able, if they wish, to go to work with a new owner, a source close to one of the parties to the negotiations told RIA Novosti.

Some of the additional services that Alt Telecom provides at the time of the transaction are not provided by Euroset. For example, an online photo printing service that allows users to upload photos via the Internet and receive prints in one of the retailer's stores. Not all Alt Telecom services will be preserved, a source told RIA Novosti. "Some of these services will be retained and some will not be retained. Specific decisions have not yet been made, "the source explained.