Wayflyer

Wayflyer is developing an e-commerce analytics platform . The platform analyzes marketing efficiency by providing stores with analytics and detailed recommendations designed to improve business performance. Wayflyer also offers unsecured loans to customers, including for advertising campaigns.

History

2022: Raising $150 million, estimated at $1.6 billion

In mid-February 2022, Wayflyer raised $150 million in funding as part of the Series B investment round. The round was led by the fund of Yuri MilneradST Global and QED Investors, Prosus, Madrone Capital Partners and JP Morgan and existing investors Left Lane Capital and Guillaume Poise also invested in the company.

The Irish company plans to use the raised funds for the further development of the business, while the average monthly capital investments on the platform in 2021 reached $100 million, which is almost 1000% more than in 2022. Wayflyer's estimate for the last round rose to $1.6 billion.

Yuri Milner Foundation invested in Wayflyer e-commerce analytics platform in $150 million round

By February 2022, about 65% of Wayflyer customers are in the United States and North America, and the rest are in Western Europe (mainly in the UK and Australia). Wayflyer's plan is to continue to invest both in the technologies the company uses to evaluate and issue loans, and further develop its business as a whole, creating more partnerships to serve sellers.

Co-founder and CEO Aidan Corbett Wayflyer noted that by mid-February 2022 the company has "thousands" of customers, the exact number was not disclosed, who usually take loans in the amount of $300 thousand to $400 thousand to cover such things as the purchase of goods, shipping costs and other expensive goods and services necessary to conduct e-commerce business.^[1]

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