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- Mobile games
- Mobile Games (Global Market)
- Computer and video games (Russian market)
- Computer and Video Games (Global Market)
- The video game industry in Spain
2022
Tripling user spending on games to $240.8 million
The revenue of development companies in the Russian mobile games market in 2022 amounted to $240.8 million ($343 million before the deduction of the 30% commission of the App Store and Google Play) against $736.1 million ($1.05 billion, respectively) a year earlier. This is evidenced by the data of the research company data.ai (formerly App Annie), which were released in June 2023.
As Vedomosti writes with reference to this study, its authors call the proceeds the amount of funds spent by users from Russian accounts inside games minus the commission, the company's website says. It also follows from the report that the number of downloads of mobile games in 2022 in Russia decreased slightly (by 4%), to 2.6 billion.
The top 5 games in terms of downloads included projects Subway Surfers, Roblox, Geometry Dash, Going Balls and Durak Online. It is noted that in Russia the same games are mainly popular as around the world (with the exception of the US market, which has its own specifics).
The newspaper recalls that in the spring of 2022, the Google Play store blocked the ability to make purchases in Russia, but the company allowed using external payment methods, while the App Store retained payment from the phone balance and gift cards. Since many manufacturers smartphones are not so negative about the ability to openly earn money in Russia, there are a lot of branded marketplaces in which you can link cards, World"" pay for purchases with wallets Qiwi and valid cards, and Visa Mastercard Union Pay. We are talking about stores (App Oppo Market), (Samsung Galaxy Store), (App Vivo Store), (Xiaomi GetApps) and (Huawei AppGallery) and sites from other manufacturers.
However, limiting the ability to make payments has become only one of the factors in the fall of this market segment. Vengeance Games points out that there is also a global trend in the fall in the volume of the mobile game market. In Europe and the United States, it is 4% in monetary terms and up to 3% in the number of downloads.
Among the reasons for the reduction in the number of downloads are the decline after the covid (we are talking about the COVID-19 coronavirus pandemic) boom, as well as the fall in the hypercasual games market. In addition, the indicator was influenced by a decrease in the number of gamers due to relocation in 2022, experts interviewed by the publication assure.
The founder of the Vengeance Games studio, Konstantin Sakhnov, notes that if the opportunity to pay returns in the next two years, then the volume of payments in mobile games may recover by 80%. Longer restrictions will negatively affect consumer culture, weaning Russians from buying in games and legally acquiring content, he concluded.
There is also a decrease in demand for hypercasual games, said Vasily Ovchinnikov, head of the Video Game Industry Development Organization.
According to Mediascope for 2022, 69% of Russians aged 12 to 64 at least sometimes play games on various devices, while 55% regularly do so. Most often, Russians play games on smartphones - 42%. In addition, the study showed that 68% of Russian mobile phone users of this age play on this device at least once a month, and 40% enter at least one mobile game daily. It is natural that games are one of the leading categories of mobile applications in terms of usage time: with a share of 15%, they share 2nd place with video resources. Only social networks are ahead of the games - they have 29%.[1]
The number of downloads of mobile games in Russia decreased by 11%
The number of downloads of mobile games in Russia in 2022 decreased by 11% compared to 2021. This is evidenced by data from analysts at Sensor Tower, released in March 2023.
Experts did not specify the absolute number of downloads of mobile games per year. Only the figure for the fourth quarter of 2022 is given - 673 million, which approximately corresponds to the level of a year ago. And despite the decline in the spring and summer of 2022, Russia remained the largest market in Europe: in the fourth quarter, it accounted for 24% of downloads of games for smartphones and tablets in the region.
It is noted that in-game payments through the App Store and Google Play in Russia fell by 72% in 2022 compared to 2021. This was largely due to payment restrictions in the App Store and Google Play.
A source Kommersant from the gaming sphere noted that the developers present in the Russian Federation in 2022 began to actively connect the transition from the application to the browser version. Some publishers were even able to increase revenue thanks to this payment method.
Experts interviewed by the newspaper note that you can trace the trend in the revival of the direction of browser games, close to mobile gaming. In addition, the restrictions on payment platforms have given the prospect for the development of alternative points of aggregation and monetization of the audience. Alexey Koptsev, CEO and founder of Cyberia Nova studio, adds that to improve the monetization of games in Russia, not only convenient payment tools should appear, but also a "habit of using these tools," and alternative Russian app stores for Android should offer an assortment "no worse than in the App Store and Google Play."[2]
81% of gamers in Russia play mobile titles
On May 20, 2022, VK announced that it had conducted a study of the audience of gamers in Russia. The survey was attended by about two thousand (1753) users of mobile, desktop and console games aged 15 to 54 years from Russia.
According to the results of the study, most users play mobile titles (81%), in second place - PERSONAL COMPUTER (66%), in third - console titles (27%). On all three platforms, male gamers play more - 58% on mobile, 66% on PC and 61% on consoles. As of May 2022, the most popular genres in Russia, regardless of platforms, are puzzles, shooters and races.
According to the company, in addition to games, cinema, music and electronics, gamers of all devices remain the most frequent hobbies. However, it is worth noting that travel is more interesting for mobile players than gadgets. In addition, it is noticeable that over the past year, the share of movie lovers has grown significantly among men, despite the fact that the share of car enthusiasts has fallen. Women, however, began to show more interest in board games and anime.
Mobile gamers remain the largest audience of any gamer (81%). Of these, 58% of mobile players use certain paid options. Most often, gamers buy in-game currency or energy. Players are also willing to pay for various amplifiers or game items.
The main factors for choosing a game for a mobile gamer are: the genre of the game, the ability to play for free or without the Internet. Home, public transport and work are still the most popular places for mobile games. On average, gamers play games in five different genres: puzzles (78%), boards (71%), races (60%), shooters (59%) and simulators (53%).
PC gamers prefer shooters (69%) and racing (65%). When choosing a game, gamers focus on personal experiences of the gameplay, as well as on the recommendations of opinion leaders, so it is important to release demos and conduct open beta tests. The main purchases of PC gamers are gaming items and in-game currency. For May 2022, the most popular genres among console players are also racing (64%) and shooters (59%), but they are still in the top 5 genres along with sports simulators, fighting games and action/adventure. Among console players, there is an increase in the proportion of those who make in-game purchases (58%). Players buy items equally frequently (31%), currency (32%), characters (29%), and amplifiers (27%).
2021: Sales of mobile games in Russia increased by 14% to 76.5 billion rubles
Sales mobile games Russia in 2021 amounted to 76.5 billion, rubles which is 14% more than a year ago. By the number of downloads, the most popular genres were hypercasual games and sandboxes, and by revenue - RPG and strategy. Such My.Games VK data were released by analysts of the game marketplace (part of the holding) at the end of March 2022. More. here
2020
My.Games: the mobile games market in Russia grew by 39% to 67.1 billion rubles
The international gaming brand My.Games (part of VK (formerly Mail.ru Group)) on March 29, 2021 shared its assessment of the Russian gaming market for 2020. According to the data obtained, the mobile segment of the Russian market is growing faster than the rest - in 2020 it already accounts for 41.1% of the total, while in 2019 mobile games accounted for only 30.4%.
Mobile games grew in 2020 by 39% to 67.1 billion rubles. Of the genres, users preferred action games, shooters, puzzles, role-playing games and simulators (including farm games) more often than others. The only genre in which revenue decreased compared to the previous year was strategies. Read more here.
In the first half of 2020, mobile games of the Casual class are leading in downloads
On September 2, 2020, it became known that according to Game IQ, in Russia, in terms of user spending in the first half of 2020, Core class games are in the lead (72%), Casual is in second place (25%), money is spent the least in Casino class games (3%). In terms of downloads, Casual class games are confidently ahead (81%).
As explained, the results of the Game IQ report show that the Russian top game leaders in terms of downloads in the first half of 2020 are headed by My Talking Tom, while BrawlStars leads in terms of spent funds.
According to AppAnnie, hyper-casual games were downloaded 5 billion times in the first half of 2020, almost 5 times more than two years ago, and user spending on Casino games increased by 40%. By the end of the year, users will spend $100 billion in mobile games.
2014: 8.8 billion (+ 68 %)
According to experts from VK (formerly Mail.ru Group), in 2014 the mobile games market in Russia grew by 68% and amounted to 8.8 billion rubles. Compared to 2010, the segment's volume increased by more than 17 times.
"Themobile gaming market in Russia continues to grow at the fastest pace. Exchange rate differences, of course, have made their own adjustments to the developers' approaches to monetizing projects and to finding new foreign audiences, - commented Vasily Maguryan, head of IT-Territory, Mail.Ru Group studio. - Further growth of the segment will take place just as actively. A special role in development can be played by the arrival of strong teams of game developers from social networks and the launch of successful projects on mobile platforms. "
According to NewZoo experts, mobile games are most popular among men: their share among players ranges from 53% to 58% in different countries. Compared to 2013, the most noticeable change in the composition of players in Russia: the share of men who are fond of mobile games decreased by 3%.
Mobile games are still preferred by people of different ages. The largest number of players aged 36-50 years live in South Korea, young players 10-20 years old most in China. In Russia, the share of players 36-55 years old increased by 5%.
The share of players with full or part-time employment among fans of mobile games in China is 84%, in Russia - 72%, in the USA - 69%, in South Korea - 66%. Interestingly, among the players in the MMO, this figure is slightly higher.
2013
According to experts from Mail.Ru Group (summer 2014), the volume of the mobile games market in Russia from 2010 to 2013 grew more than 9 times and amounted to $165 million. In 2010, the share of mobile games in the online segment was only 5% ($18 million).
"Traditionally, the growth of the mobile games market is facilitated by an increase in the number of smartphones and tablets. But it is also necessary to take into account the interest of the platforms themselves in the growth in the number of games: new APIs, technology improvements and much more are emerging, "said Vasily Maguryan, head of the IT-Territory studio, Mail.Ru Group.
According to the analytical company Newzoo, 33.8 million people play mobile games in Russia today - 79% of the total number of game lovers. In the United States, the share of mobile players is slightly more (83%). But in China and South Korea, 96% and 93% of gamers use mobile devices, respectively.
At the same time, Russian mobile players make in-game payments and pay for games less often (28%), while in China more than half of users do it, in the United States - 45%, in South Korea - 34%. Korean gamers most often play: a third of them (34%) play more than 5 times a week.
Men and women among mobile players in all the countries considered are approximately equal. However, unlike the United States, where the difference is minimal, in Russia the "advantage" is more noticeable: men using mobile gadgets for games in our country are 58%.
Notes
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