Oppo

As of September 2017, Oppo offers its products to customers in 28 countries around the world. According to IDC, since 2015 Oppo has held the 4th place among smartphone manufacturers in terms of delivery. In 2016, the company led the Chinese smartphone market.

Products

Oppo camera phones are known for their selfie and traditional photo shooting capabilities, as well as their sleek design. The Selfie Expert line created by the company is popular among young people in Asia, as well as in the Middle East and North Africa. Oppo has made many investments in selfie shooting technology and is considered a generally recognized expert in the field.

History

2024

Purchase of AI technology developer AIWaves

In October 2024, it became known about the sale of the Chinese AI company AIWaves to smartphone manufacturer Oppo Mobile Telecommunications. The financial terms of the agreement were not disclosed. Read more here

5th place in the smartphone market in the first quarter

2023

Emerging markets share of smartphone shipments - 41%

The share of emerging markets in the supply of smartphones of manufacturers.
The chart is based on data from the first quarter of 2018 through the second quarter of 2023.

Dissolution of Zeku

On May 12, 2023, it became known that the Chinese company Oppo decided to curtail the development of its own mobile processors and dissolve the corresponding division. Read more here.

2022

Huawei Global Technology Patent Cross-Licensing Agreement

Chinese tech giant Huawei has announced it has signed an agreement to cross-license global technology patents with smartphone maker Oppo. This became known on December 10, 2022. Read more here.

Halving smartphone sales in Russia

Xiaomi and Huawei have suddenly halved the volume of shipments of their smartphones shipped to Russia. This became known on March 10, 2022. Oppo, another Chinese company, took a similar step, moreover, all three did it absolutely without warning. Read more here.

2021: 4th place in the smartphone market in the second quarter

2020: Opening of India's 5G Innovation Lab

On December 22, 2020, Oppo announced the opening of its first 5G innovation laboratory at a research and development center in Hyderabad (India). The company was created with the aim of further developing the main product technologies for 5G ecosystems. The lab's opening is designed to accelerate 5G commercialization and India's technological presence in one of the fastest-growing areas.

"5G technologies have always been an important focus for Oppo, and India is one of the priority markets, we highly appreciate the local contribution to the development of the global business," said Levin Liu, head of the Oppo Research Institute. "By opening a 5G lab in India, we are committed to achieving a greater breakthrough in the core technologies of the 5G ecosystem, as well as contributing to the transformation of the industry together with our partners."

According to Oppo representatives, the company has made a significant contribution to the formation of fifth-generation mobile standards, as well as product development, applications and innovation. The company also contributed to a global breakthrough towards a single 3GPP standard in 2015. By September 2020, Oppo had submitted more than 3,000 5G-related proposals to 3GPP and filed more than 1,000 patent groups with ETSI (European Telecommunications Standards Institute). In addition, Oppo is among the top ten global companies in terms of the number of declared 5G patent groups, according to the Japanese research institute NGB Corporation.

As noted, Oppo is opening three additional functional laboratories in India, created for research and development to improve camera performance, capacity and performance. These labs will focus on developing the latest technologies for use worldwide.

2019: Appointment of the Director for Business Development in Russia

On April 18, 2019, OPPO announced the appointment of Arkady Graf as the company's business development director in Russia. In the new post, he is responsible for promoting OPPO smartphones in the Russian market and interacting with key partners and retailers.

2018: Oppo's Smartphone Market Share Dynamics

Mobile phone and smartphone sales leaders from 1992 to 2018 in animation below.

Shares of smartphone suppliers in the Chinese market

2017: Entering the Russian market

On September 4, 2017, the Chinese company Oppo announced its entry into the Russian market, becoming the sponsor of the show for the search for musical talents "Voice."

Commenting on this historic step for the company, Vice President and Managing Director of the international mobile division of Oppo Sky Li noted: In Russia, many consumers already know well about Blue-Ray players from Oppo Digital, which are in high demand. We are inspired by the entry into the Russian smartphone market, and are glad to partner with the show "Voice." Russia is a very large and promising market in which we are absolutely sure.

Oppo is a youth brand, and young people make up a significant share of the audience of the Voice show. This platform was great for us, because we are united by both a common audience and a common desire to give our consumers all the best, "added Sky Lee.

• OPPO Digital Russia
• 119270, Moscow, Luzhnetskaya nab. 2/4 p. 19, Soyuz Business Park, office 223
• Ph. +7 (495) 204 1075