Roblox

Roblox is an online multiplayer gaming platform founded in 2004. On the platform with the Roblox Studio game engine, you can create different virtual worlds: from role-playing games and racing to simulators. The company employs less than 1,000 employees (by March 2021).

Performance indicators

2020: Revenue growth 82%, to $924 million, loss $253 million

Roblox's main revenue comes from selling Robux local currency to users, for which they can purchase access to various game development capabilities. The company's revenue in 2020 increased by 82%, to $924 million, but Roblox remains unprofitable: in 2020, the figure reached $253 million, having increased 3.5 times from $71 million in 2019. In 2020, Roblox had 32.6 million active users daily, about 54% of platform users are under the age of 13.

History

2023

The appearance of the metaverse "Aashana"

On the eve of the New Year, the ASHAN retail chain opened the Auchan City virtual hypermarket in the Roblox metaverse. It is an online platform where users can create their own games and share them with other users. So, AUCHAN recreated the virtual space of the store on the basis of the real hypermarket near Moscow AUCHAN Pushkino. It includes various departments, a cash register area, production shops, parking at the store and other interesting locations. To get into the virtual world of the store, it is enough to have a free account in the metaverse. Auchan announced this on December 11, 2023. Read more here.

Appearance of the metaverse "VkusVilla"

VkusVill opens up a whole Mangomir for its buyers and users of the Roblox metaverse - there are three mini-games, daily quests and adventures in the sunny desert. Every week, active players will receive robos, items of value to players and bonuses for the purchase of real juicy mango in stores and with free delivery of VkusVill. The company announced this on October 11, 2023. Read more here.

2022

The emergence of children's clothing brand Acoola

The Russian brand of children's clothing ACOOLA, part of the Concept Group portfolio, has appeared in the Roblox metaverse. So, designer Valeria Medvedeva created a digital avatar with a bright digital sweater, which will go on sale in offline stores. Concept Group announced this on October 24, 2022. Read more here.

TJ Collection Clothing Collection for Metaverse

International footwear, clothing and accessories brand TJ Collection has unveiled its clothing series, which has been adapted for the metaverse on the Roblox platform. The brand plans to build its presence in digital fashion and release a virtual capsule collection. TJ Collection announced this to TAdviser on October 19, 2022. Read more here.

2021: Going public, estimated at $42 billion

On March 10, the American developer of the video game development platform Roblox entered the New York Stock Exchange (NYSE) under the ticker symbol RBLX. With the start of trading, Roblox shares rose 55%, reaching $69.5 per share, the company's valuation rose to $42 billion - in January 2021 it was $30 billion.

Roblox game development platform goes public on NYSE

Roblox went public through a direct offering on the NYSE, not a traditional IPO. As part of a direct offering, the company begins to directly trade its shares on the trading floor, without the involvement of financial advisers and underwriters, as well as without a long and financially costly preparation process for the placement.

Roblox plans to expand its audience in countries such as, Germany,,, and Brazil Portugal Russia even. China Roblox has a joint venture China in with a subsidiary Tencent that plans to publish a localized version of Roblox for Chinese users. However, there is a risk that this enterprise may suffer due to the policy and. USA China^[1]

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