Mobile content

Carry the media products consumed by the user via mobile devices to mobile content:

• loaded and streaming-video,
• mobile TV,
• games,
• applications,
• music,
• information subscriptions,
• RBT.

2017: Russia entered in top-10 the countries in Europe on the average speed of loading of the mobile websites

The Google company conducted a research of landing pages among 11 different categories in 17 European countries. By its results, the average time of loading of the website was 9.124 seconds that for 6 seconds more slowly than the recommended speed.

A half of Internet traffic is the share of mobile devices. At the same time to users the speed of loading of mobile resources as they appreciate the time is very important and do not like to wait long when pay bills, buy goods or services, or just read articles on the Internet. Researches confirm that the majority of the websites lose a half of the visitors at a loading stage. At the same time 46% of users consider that the most unpleasant what it is possible to face upon transition to the website from the smartphone, is a long loading of the web page.

The research showed that 53% of Internet audience are left by the mobile website if it is loaded 3 seconds or more. And the longer load time, the more visitors the resource is left. For example, if users wait for from 1 to 5 seconds, the probability of their leaving from the website increases up to 90%. If this time increases by a second, then this indicator can reach 106%.

But how the situation with such important indicator how loading speed, at the European websites is? The Google company conducted a research of landing pages among 11 different categories in 17 European countries. By its results, the average time of loading of the website was 9.124 seconds that for 6 seconds more slowly than the recommended speed.

According to a research, most quicker on mobile devices the websites in Germany (8.132 sec.), the Netherlands (8.634 sec.) and Spain (8.695 sec.) are loaded. Russia took the 6th place in rating with an indicator of average speed of loading 8.784 seconds.

Besides, the highest speed of loading the websites in categories "Bulletin Boards and Local Information" (the average time of loading — 8.148 sec.) showed, Finance — 8.227 sec. and also "Education and the State" — 8.600 sec. Surprisingly, but online stores (10.29 sec.) — while purchases in them are, as a rule, made impulsively were the slowest. After them automobile resources (10.259 sec.) got to rating.

Such indicator of speed — a disturbing signal for the companies. Nearly a third of online purchases is the share of mobile devices, and increase in speed of work of the websites can affect indicators of business and income.

2011

As of June, 2011 the world and Russian markets of mobile content enter a new stage of development. Within several last years it was lacked for the new ideas, models and forms of interaction with the consumer here. All participants were in search of killer application for which role both Java game, and RBT were offered in due time. Now it becomes clear that the market of mobile content as to the market of service providers is succeeded by new model where multiplatform solutions of operators and app stores will be the main points of growth. Ecosystems of mobile devices (iOS, Android and their app stores) gradually change a picture.

Still most part of content is on sale on old model, but the trend is obvious: users are attracted by quality of content and a large number of independent suppliers. Besides, short chains of formation of cost and more transparent business models ("developer – shop of content – the user" and "the owner – the multiplatform portal of the operator" instead of the former model "the developer-the owner-aggregator/service provider-operator") reduce the cost of a product and allow the user to understand accurately to whom he transfers money. Also important role is played by activity of independent developers who saw for themselves an opportunity to earn from earlier almost closed market.

Free reports on a subject

• J'son & Partners Consulting "Overview of the Market of Mobile Video, 2009-2015", January, 2013
• The free report on the market of mobile content in Russia from J’son & Partners Consulting (June, 2011)

History