Tourism (World Market)

Market size

The World Tourism and Travel Council estimates that tourist the industry generated 319 million jobs in 2018, with funds in the industry amounting to 8.8 trillion. dollars

In August 2020, UN Secretary General Antonio Guterres presented a new report assessing the devastating impact of the COVID-19 coronavirus pandemic on global tourism. Up to 120 million tourism jobs are at risk, he warns, and economic damage could top $1 trillion in 2020 alone.

Tourism in the countries of the world

• Tourism in Russia
• Tourism in Spain
• Tourism in China

Which countries are most dependent on tourism,% of the industry in GDP, 2019

2022: Paris leads cities in tourism revenue

On January 18, 2023, the World Tourism and Travel Council (WTTC) published the results of a study according to which Paris in 2022 ranked first in the world in terms of tourism's contribution to the country's economy.

When compiling the report, key indicators were analyzed, such as the contribution of travel and tourism to GDP, employment development and travel spending. It is said that the COVID-19 pandemic has had a devastating impact on the tourism sector, as countries around the world have closed their borders. Moreover, even as restrictions eased, many travelers chose trips not to large cities, but to less populated areas, such as coastal and rural areas. But in 2022, tourists began to return to megacities, and such trips are becoming more and more popular.

Paris in 2022 took first place in the world in the contribution of tourism to the country's economy

According to estimates, in 2022, the contribution to Paris the economy due to tourism reached $35.65 billion. In second place is Beijing with $32.62 billion, and Orlando closes the top three with $31.1 billion. The top ten also included (Shanghai $29.69 billion), (Vegas $22.99 billion), (New York $21.09 billion), (Tokyo $17.97 billion), (Mexico City $16.76 billion), ($14.92 London billion) and Guangzhou ($13.15 billion). Analysts predict that in 2032, the leaders of the rating will be the Chinese cities of Beijing and Shanghai, and Paris will fall to third place.

Major cities such as London, Paris and New York will remain global tourist hubs, but Beijing, Shanghai and Macau will rise in the list of the most sought-after destinations. Travelers will always have favorite places to return to, but as other countries actively develop the tourism business, we will see new destinations challenging traditional favorites, "said Julia Simpson, President and CEO of WTTC.[1]

2021: International tourism up 4% - 415 million overnight trips

In 2021, tourists around the world made about 415 million trips with overnight stays, which is 4% more than a year earlier, when the figure was measured 400 million. However, compared to 2019, when there was no coronavirus pandemic yet, the COVID-19 number of international tourist arrivals fell by 72%. This made 2021 the worst year for tourism in history after 2020, when the fall was 73%, the World Tourism Organization (UN UNWTO) reported on January 18, 2022.

Tourism market experts believe that the expansion of vaccination coverage, combined with the easing of travel restrictions, has helped a small recovery in international tourism in the second half of 2021.

International tourism up 4% but 72% behind pre-vidal levels

The pace of recovery remains slow and uneven across regions of the world due to varying degrees of travel restrictions, vaccination rates and traveller confidence, UNWTO said in a report.

The economic contribution of tourism in 2021 (measured in direct gross domestic product of tourism) is estimated at $1.9 trillion, which is higher than $1.6 trillion in 2020, but still significantly lower than the pre-pandemic value of $3.5 trillion.

In addition, UNWTO reports that export receipts from international tourism in 2021 exceeded $700 billion, which is a slight improvement compared to 2020 due to higher travel costs, but less than half of the $1.7 trillion registered in 2019.

In Africa, the increase in the number of international arrivals in 2021 was 12% compared to 2020. In the Middle East, it fell 24% compared to 2020 and 74% compared to 2019. In the Asia-Pacific region, the lag from 2020 is 65%, and from 2019 - 94%, as many areas remain completely closed in this region.^[2]

2020

UN: Tourism industry lost $1 trillion due to coronavirus

The UN World Tourism Organization (UNWTO) estimated the losses of the tourism industry due to the COVID-19 coronavirus pandemic at $1 trillion at the end of 2020. Such data were released at the end of November 2021.

According to the report, revenues from international tourism in 2021 will amount to $700-800 billion, which is a slight improvement compared to 2020, but is less than half of the $1.7 trillion recorded in 2019. The economic contribution of tourism is estimated at $1.9 trillion in 2021, which is significantly lower than the value of $3.5 trillion that was registered in the world before the start of the coronavirus pandemic.

UN: Tourism industry estimated losses of $1 trillion due to COVID-19

After a weak first half of 2021, international tourism resumed during the summer season. In particular, the number of entrances of international tourists who traveled overnight in July-September 2021 increased by 58% compared to the same period in 2020. However, this figure remained 64% below the level of 2019.

Europe recorded the best relative figures in the third quarter: the number of international travel was only 53% less than the same period in 2019.

At the same time, in the first 10 months of 2021, the number of international tourists worldwide was -20% against 2020, which is a clear improvement compared to the first six months of the year (-54%).

Compared to 2019, "the number of trips is still 76% lower than the pre-pandemic level, and the results in various regions of the world remain uneven," said UNWTO Secretary General Zurab Pololikashvili. According to him, almost half of the surveyed experts (45%) believe that international tourism will return to 2019 levels in 2024 or later, while 43% indicate a recovery in 2023.^[3]

Tourist flow decreased by 1 billion people or 74%

According to the World Tourism Organization at the UN, due to the COVID-19 pandemic, the global tourist flow decreased by 1 billion people compared to the previous year, which is comparable to a 74% drop (100-120 million jobs were abolished).

By comparison, the global tourism market fell 4% in 2009 after the global financial crisis.

Leading countries in the share of foreign tourists in the average day to the population

Share of foreign tourists in the average day to the population of the country as of 2020

The volume of tourist trips around the world in January-October decreased to the level of 1990

In mid-December 2020, the World Tourism Organization published a report according to which in the first ten months the number of international tourist trips fell by 72% and rolled back to the level of 1990. Travel restrictions, low customer confidence and the global fight to contain COVID-19 have led to 2020 being the worst year in tourism history.

Between January and October, the number of foreign tourists decreased by 900 million compared to the same period in 2019. This means a loss of $935 billion in revenue from international tourism, more than 10 times the loss of 2009 during the global economic crisis. Such a sharp drop in tourism revenues due to the pandemic could lead to economic losses of $2 trillion in world GDP.

The number of tourist trips around the world has decreased to the level of 1990

In the Asia-Pacific region with the highest level of tourist restrictions in the first ten months of 2020, the number of trips decreased by 82%. In the Middle East, a decline of 73% was recorded, and in Africa - by 69%. International travel in Europe and America declined 68%. While a second wave in Europe has led to the re-imposition of restrictions, the region remains still the most tourism-friendly, with travel still permitted in most cases (91% as of November 1, 2020), mostly among the Schengen member states.

International tourism spending data still reflects very weak demand for overseas travel. However, some major markets, such as the US Germany and, France have seen a gradual recovery. In addition, China Russia demand for domestic tourism continues to grow in some markets, including and. In the future, it is expected that the start of vaccination will gradually increase consumer confidence in tour operators.^[4]

Countries with the most UNESCO-protected world heritage sites

The number of UNESCO-protected World Heritage Sites as of August 2020

2019

Where the most tourists arrive in Europe

Where the most tourists come from, data for 2020

Virtual reality spa and subscription hotels. What the travel market will be like in 2020

At the end of December 2019, Bloomberg presented its forecast for the development of the tourism market in 2020. According to observers, traditional types of recreation and travel will continue, although they will experience a fashion for sustainability and technology.

Virtual reality

Some resorts are starting to attract customers with high-tech entertainment. Thus, the luxurious Hawaiian hotel Four Seasons Resort Oahu offered a virtual reality spa service - for 20-80 minutes, a VR headset "takes" guests into deep space, ocean bays or zen gardens, while electronics produce similar sounds and even smells, imitating wind and air temperature. The AI system assesses a visitor's breathing and heart rate data to ensure they rest and relax.

Virtual reality spa at Four Seasons Resort Oahu

Rest by subscription

Another trend that is gaining popularity is subscription holidays. Inspirato Pass Hotel offers to issue a membership subscription for 2020 for an "endless annual trip" for $2.5 thousand per month. It will give unlimited access to hotels, yachts and the entire range of entertainment establishments.

Owners of Las Ventanas al Paraiso in Los Cabos (Mexico) offer to book a villa with a subscription. When issuing it, the client's vacation begins even before being sent to the airport: the butlers will meet the traveler at the front door, take him to the departure point and offer a personalized treat along the way.

The Blackberry Mountain Hotel also offers a subscription vacation that includes dinners, pottery courses, yoga classes, tree climbing seans, boat rowing and a seven-course dinner with a wine collection.^[5]

Eco-friendly fashion

Tour operator Natural Habitats at the end of 2019 began offering routes with minimal environmental impact, as well as investing in nature protection. Led by World Wildlife Fund experts, travelers can look at whale migration, the Amazon rainforest or polar bears in the Arctic.

1.5 billion international travel trips (+ 4%). List of most visited countries

According to the World Tourism Organization (UNWTO), 1.5 billion international tourist trips were made in 2019. The number of international tourist trips increased by 4%, ATOR reports.

France is still the leader in world tourism. The country received 90.2 million visitors, an increase of 800,000 from 2018.

The most visited countries in the world:

• France (90.2 million tourists)
• Spain (83.8 million)
• United States (78.7 million)
• China (67.5 million)
• Italy (64.6 million)
• Turkey (52.5 million)
• Mexico (44.9 million)
• Thailand (39.7 million)
• Germany (39.4 million)

The fastest growing destinations of 2019 were also named. The leader was Myanmar, where the increase in tourists compared to 2018 was 40.2 percent. In 2011, conflict broke out with renewed vigor in this country between indigenous Arakan Buddhists and ethnic Muslim Rohingya Bengalis, whom locals consider illegal migrants from Bangladesh. Experts note that in 2019 the situation returned to normal, which contributed to an increase in the tourist flow to Myanmar.

The fastest growing tourist destinations in the world at the end of 2019:

• Myanmar + 40.2%
• Puerto Rico + 31.2%
• Iran + 27.9%
• Uzbekistan + 27.3%
• Montenegro + 21.4%
• Egypt + 21.1%
• Vietnam + 16.2%
• Philippines + 15.1%
• Maldives + 14.9%
• Bahamas + 14.6%
• Qatar + 14.5%
• Armenia + 14.4%
• South Korea + 14.4%
• Turkey + 14.0%
• Bosnia and Herzegovina + 13.7%
• Tunisia + 13.6%
• Laos + 11.5%
• Azerbaijan + 11.4%
• Israel + 10.5%
• Lithuania + 10.1%

Residents of which countries travel most often and where

In August 2019, the Mastercard payment system presented an annual rating. It determines which countries travel the most around the world. Russia - Antalya, Pattaya, Phuket.

Spain, France and Germany - in the top 3 world ranking of competitiveness in the field of tourism

Consulting company Strategy Partners presented the results of the international study of countries' competitiveness in the field of travel and tourism The Travel and Tourism Competitiveness Report 2019, conducted by WEF in partnership with Strategy Partners and the Eurasian Institute of Competitiveness.

Compared to 2018, the composition of the top 10 countries of the rating has not changed. The top three traditionally included, and Spain France , Germany who scored 5.4 points each. They are followed by (Japan 5.3), (5.3 United States of America), (5.2) Great Britain., and Australia Italy received Canada 5.1 rating points each. Completes the "top ten," which in Switzerland 2019 scored 5.0 points. It is worth noting that this year the UK has dropped from fifth to sixth position due to the deterioration of the business atmosphere and less attention to its own natural and cultural resources.

It is noted that in general, the competitiveness of countries in the field of travel and tourism (T&T) continues to grow around the world. In 2019, this type of industry brought 10% of global GDP and about the same amount to the international labor market. Experts expect that this figure could double in the next decade thanks to an increase in the number of middle-class people, especially in Asia.

As for, in the Europe current rating, the largest growth showed, Serbia immediately rising by 12 points in the overall rating (from 95th to 83rd place). In the countries of the post-Soviet space, the greatest growth was demonstrated, for the Russian Federation first time in two years, being in first place., which Estonia previously occupied the 37th position, in 2019 dropped to 46th place. Latvia took the 56th line of the rating, - Georgia 70th, - Azerbaijan 71st, - 81st Kazakhstan , - 88th, Ukraine - 103rd, Moldova - 107th, Tajikistan - 115th. Kyrgyzstan

2018

European countries are expensive for tourists

European countries for the high cost for tourists in 2018

Bangkok tops MasterCard Global Destination Cities for fourth year in a row

On September 5, 2019, it became known that Bangkok headed the MasterCard Global Destination Cities for the fourth year in a row. Over the past ten years, the world has seen economic upheavals and recessions, increased competition, the formation of global partnerships and the limitless process of technological innovation. But one thing remained the same: people's desire to travel the world, discover new places and immerse themselves in other cultures. The MasterCard Global Destination Cities Index (GDCI) rating confirms this - since 2009, the number of foreign tourists worldwide has grown by 76%.

The Mastercard rating ranks 200 cities around the world, analyzing publicly available data on the number of travelers who came from abroad and the amount of money they spent. The 2019 ranking shows Bangkok remains the most popular destination, with more than 22 million foreign tourists heading in 2018. Paris and London switched places and took second and third lines, respectively. Both cities were visited by over 19 million travelers. In all cities in the top 10, in 2018 the number of visiting foreign tourists increased compared to the previous year. The exception was London - the number of visitors from abroad decreased by 4%. The 2019 forecast suggests tourism growth across the board, with the largest influx of tourists expected in Tokyo.

1. Consistent and sustained growth. The only thing that has remained unchanged in the nature of the last decade is the process of permanent change. The number of foreign travelers and the amount of their spending increase every year. In all directions in the GDCI rating, the number of tourists arriving from abroad increased by an average of 6.5% compared to 2009, and their expenses increased by an average of 7.4%.
2. Sustainable leadership of major cities. Despite a significant increase in the number of tourists in small cities, the top 10 popular destinations practically do not change. London, Paris and Bangkok have been in the top three since 2010, with Bangkok in first place six times in the last seven years. New York City is also always in GDCI's top 10, with 13.6 million tourists visiting in 2019.
3. Growth in the number of tourists traveling abroad from Asia-Pacific countries. In the cities of this region, the largest increase in the number of tourists traveling to abroad was observed - since 2009, the growth was 9.4%. For comparison, in Europe, which shows the second fastest growth rate of tourists, the same figure is 5.5%, and including growth is associated with an increase in the number of travelers from mainland China. Since 2009, it has risen by six positions and ranks second in the ranking of countries, from where more always go on trips to all 200 destinations that fell into the rating. Only the United States lost China in this.

If you look at the rating of cities by the volume of expenses of travelers, then Dubai is in the first place - there tourists spend an average of 553 US dollars a day. Mecca entered the top 10 in 2018 and remained in second place for the second year in a row. Bangkok completes the top three.

The 2019 Mastercard Global Destination Cities Index differs in that it contains 10 years of data and identifies three key trends:

[[:Шаблон:Quote 'author = comments Carlos Menendez, Mastercard President of Business Development and Partnerships in International Markets]]

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