Kurbatov Vladislav

Kurbatov Vladislav

Biography

Vladislav Kurbatov graduated from the Leningrad Higher Military Topographic School.

For more than 10 years, he led the operations of O'Kay.

In 2015, he joined the Perekrestok trading network (part of the X5 Retail Group). He worked as operations director.

On June 27, 2018, Vladislav Kurbatov was appointed general director of the Perekrestok trading network. In this post, he replaced Vladimir Sorokin, who decided to leave the company.

Vladislav joined the Crossroads team at the initial stage of the format transformation as an operating director and made a huge contribution to the development of Crossroads, in particular, to the development of the current CVP, improving the efficiency of processes in the store and improving customer orientation of the network, said Igor Shekhterman, chief executive officer of X5 Retail Group.

2022: Appointment as general director of the Pyaterochka chain of stores

On January 18, 2021, X5 Group announced the appointment of Vladislav Kurbatov as the new general director of the Pyaterochka chain of stores instead of Sergey Goncharov, who decided to leave the company.

Before heading Pyaterochka, Vladislav Kurbatov was the general director of the Perekrestok trading network. After his departure, Vladimir Sadovin was appointed Acting General Director of Perekrestok, who joined the X5 team in 2021 as Director of Strategic Marketing.

Vladislav Kurbatov appointed general director of the Pyaterochka chain of stores

Sergey Goncharov will remain as adviser to the chief executive officer of X5, "to ensure a smooth transfer of affairs," the company's press service said.

Igor Shekhterman, Chief Executive Officer of X5 Group, commenting on the departure of Sergey Goncharov, noted that he had successfully implemented a strategy for transforming, digitalizing and updating the Pyaterochka retail network over four years of work. The team managed to reduce losses, staff turnover and significantly increase profitability. The express delivery service was launched and developed. During this time, sales almost doubled to 2 trillion rubles, and the number of stores increased from 13 to 18 thousand, he said.

According to Shekhterman, Vladislav Kurbatov will solve the following problems:

• consolidate leadership positions in the store segment "at home";
• Focus companies on increasing sales density
• Improve price perceptions;
• Improve efficiency by reducing costs.

{{quote 'Using the competencies of the top X5 team in terms of change management, we redirect its expertise to where it is most relevant. I am sure that Vladislav's great professional experience, with the support of the entire X5 team, will ensure the preservation of the balance of growth, attractiveness and efficiency of the Pyaterochka business, "he said. ^[1]

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