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Post.Purchases

Product
Developers: Russian Post
Date of the premiere of the system: 2023/07/12
Branches: Internet Services,  Trading
Technology: Trade Automation Systems

2023: Launch of the service "Post. Purchases"

Russian Post on July 12, 2023 launched the Post Office service. Purchases for quick and convenient payment for online purchases. With its help, you can pay with a card and order delivery without entering any data - they will be automatically added from your Mail ID account. Thanks to the service, customers not only find it easier to buy goods, but also order their delivery, and stores will be able to increase due to this sale.

To pay through the Post Office. Purchases, you need to link the card to the Mail ID (the Mail account with the saved name, address and bank card numbers - 68 million people already have it). The service works with cards of any banks - while cashback and other bonuses are saved. If you add several cards and addresses, you can choose how to pay and where to deliver the order. The new payment method is not only more convenient, but also safer. A person does not need to leave payment and address data on dozens of sites - it is enough to indicate them once in the Mail account, where they are stored in encrypted form.

To pay for a purchase in an online store using this service, you must click the "Post.Purchases" button on the page with the choice of payment method and log in using Mail ID. If the client does not have an account, the system will offer to create it. The following orders on any site where there is Post Office. Purchases can be made in two clicks: data for payment and delivery will be downloaded automatically.

The Post Office will deliver purchases to any of 38,000 branches, 7,500 post offices or home buyers.

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Our service gives a number of advantages for online stores. Firstly, it is cheaper than other Russian analogues due to its own logistics of the Post and partner acquiring. Secondly, most adult residents of Russia already have Mail ID. This means that they do not need to spend time registering and filling out profile information - for sellers this significantly reduces the number of abandoned baskets and unfinished purchases. Already in July 2023, Post Office. Purchases can be installed by all online stores using the delivery of Mail, - commented Vladimir Davydov, head of the product development department of Financial and Payment Services.
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Post.Purchases can be installed on the website of any seller who sends orders by Russian Post or plans to do so in the future.

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