Generative networks allowed the Lapochka brand to analyze more than 50 thousand customer reviews from marketplaces in 20 minutes

2023: Implementation of Intelligence and Feedback Summation Technology on Marketplaces

AI-company Napoleon IT has introduced technology for mining and summing reviews on marketplaces for the Lapochka brand. Thanks to the elDinero Reviews service, the lemonade manufacturer has the opportunity to conduct competitive analysis in 20 minutes, track delivery quality, product safety on marketplaces and quickly respond to customer feedback. Napoleon IT announced this on September 6, 2023.

The service generates a real-time analytical report based on feedback on any product based on generative and GPT models. Manufacturers use the obtained information in advertising communication, for R&D (research and development) of new products and improvement of current goods.

Screen of the elDinero Reviews system based on the analysis of reviews for the product "Natural lemonade without sugar Lapochka (Mango + Chili) 0.33 l

Through the use of feedback mining technology, Lapochka found out that:

• 77% of customers are satisfied with the taste variety and quality of products, 65% positively assess the natural composition of drinks;
• the main reasons for negative reviews are packaging and price (about 15%), violations in terms of delivery time (about 26%). To reduce the number of negative reviews, the company has taken into development the use of a product that is more resistant to damage to packaging, and also plans to conduct promotions so that customers enjoy brand loyalty and make new purchases;
• customers called the taste range "unique" in the lemonade market.

We are impressed with the speed of the elDinero Reviews tool, which in just 20 minutes helped us identify problem areas in product promotion and quickly respond to customer requests, "commented Anton Balyklov, CEO and Lapochka Foundation.

We are glad that Lapochka has become the first manufacturer to use the technology of mining and summing up reviews on marketplaces, "commented Ruslan Akhtyamov, co-founder of Napoleon IT.