Customers: TJ Collection
Contractors: Midjourney Product: Midjourney (neural network)Project date: 2023/05 - 2023/08
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2023: Creating a collection using a neural network
MidJourney and TJ Collection created a collection showcasing what will be worn in thirty years, in 2053. As representatives of the TJ Collection told TAdviser on September 26, 2023, the models presented in the brand's salons served as prototypes for the experiment. Based on them, the neural network generated images of the upcoming 50s.
According to them, the project is a kind of fashion odyssey, the opportunity to throw a bridge in the next era, with its standards and technologies.
"In 30 years, the industry will discover new formats and materials, but the basis of any image will still be quality and comfort - something that is inseparable from the DNA of our brand. We have always tried to comprehend the deep trends of fashion, anticipate trends, create models that are relevant for many seasons. Raising the archives, we see that the images of past years look quite futuristic and resemble sketches created for us by a neural network, "the TJ Collection creative team shared. |
The brand is actively developing the direction of digital fashion. In 2022, he unveiled the first clothing series adapted for the metaverse on the Roblox platform. In the next 30 years, the use of digital solutions in the development and production of collections will be one of the company's priorities, TJ Collection added.