Conde Nast (Adobe Digital Publishing Suite)

At an annual international conference of developers of Adobe of MAX 2010 the Adobe Systems Incorporated company announced that the well-known publishing house Condé Nast will use a packet of Adobe Digital Publishing Suite for production and delivery of new, effective digital versions of all the magazines for iPad, Android devices and other digital platforms. The announcement was made after successful start of the WIRED Magazine and The New Yorker magazines for iPad based on tools and technologies of Adobe.

"Cooperation with Condé Nast allowed us to set the new standard in the field of digital publications: we achieved radical increase in interactivity, considerable improvements in design and increase in advertizing efficiency, – David Wadhwani, the senior vice president and the general unit manager of Creative and Interactive Solutions in Adobe company says. – Now readers will be able to enjoy reading favourite magazines practically on any hardware platform worldwide – whether it be Blackberry Playbook, Android, iPad or any other device".

"Cooperation with Adobe allowed us to save uniqueness of a journal brand during creation of the electronic version of the magazine and to make reading the magazine even more interesting and fascinating, – Joe Simon, the director of information technology in Condé Nast says. – We managed to achieve good results during creation of electronic versions of WIRED and The New Yorker as designers were familiar with tools of Adobe. Fine digital versions of magazines allowed us to create solutions of Adobe and also provided analytical data for optimization of editorial and promotional materials".

Innovative initiatives of Adobe and Condé Nast helped the company to develop a new packet of external services for publishing – Adobe Digital Publishing Suite which was also provided today. Adobe Creative Suite® created based on a packet and the software Adobe InDesign® CS5, the solution Digital Publishing Suite combines possibilities for creation and delivery of corporate innovation applications for an information access, implementation of flexible model of sales and obtaining the exhaustive analytical reporting. The additional information is available on the website to the address www.adobe.com/digitalpublishing and in the blog Digital Publishing to the address http://blogs.adobe.com/digitalpublishing.