Hybrid Flamp CMP Platform

2023: Flamp CMP Platform Launch

Hybrid on November 8, 2023 announced the launch of the CMP platform Flamp to automate the creation of advertising materials. The development will allow companies to scale digital marketing tasks to create creatives for advertising campaigns and increase the overall ROMI of interactive placements.

Flamp allows the user not only to develop creatives using a full-fledged designer, but also to automate the creation of resizes, coordinate and make edits and finally upload to all known advertising platforms, taking into account their technical requirements. Users of the online graphic editor Figma will appreciate the possibility of importing master creativity into the Flamp workspace with subsequent animation based on ready-made presets in just a few clicks.

The Hybrid team produces more than 1,500 creatives every month and, like no one else, sees all the pain points in the process of creating, coordinating and releasing a full set of creatives to launch advertising campaigns. Hence the need to create a single tool to control all processes associated with their creation in one field. Initially, the tool was created to speed up your own processes. Subsequently, we realized that this is a common market problem, not covered by any solution, "said Dmitry Cheklov, CEO of Hybrid.

Flamp uses a banner resize generator based on the template tree. As of November 2023, a neural network is being introduced into the service. With the consent of the user, she analyzes creative and collects data on projects. After analyzing the creative, the neural network will compare it with the client's brand book and offer several template options at once, remaining within the gaidline. This will reduce the time to create creativity.

In addition to simplifying the process of creating banners, Flame solves the problems of designers. The function of converting creatives from Figma without deformation allows you to immediately start animating or generating resizes and quickly collect feedback from the entire team using the comment function. The platform can export files in several formats at once: static, gif, video, and HTML5. Unloading can also be carried out taking into account the technical requirements of the advertising platform.

The platform is suitable for advertising agencies, in-house teams on the side of advertisers and freelancers. Flamp is used to implement animated DOOH ads - videos are created inside the platform. Some agencies began to use the service to label creatives.

The Flame CMP platform has complemented the Hybrid ecosystem by optimizing the processes for preparing an advertising campaign for launch for individual users, agencies and other major industry players. The project was headed by Aleksei Petrovykh.