Hybrid

Hybrid is a high-tech internet advertising leader running on its own programmatic technology stack.

Performance indicators

2024: Revenue growth of 157.9%

Hybrid's AdTech ecosystem increased global revenue by 157.9% in 2024. Hybrid consists of 5 business units: Hybrid Platform, VOX, Hybe, Flamp and Hybrid Metaverse. The company's products give access to 95% of traffic worldwide. The company announced this on January 30, 2025.

The total number of advertising campaigns launched through Hybrid Platform in 2024 is 180% more than in 2023, and the total number of advertisers has increased by 17%.

On average, using Hybrid, ads are shown daily in more than 100 countries and 500 cities around the world. The number of reached users around the world reaches 1.1 billion per day, and clicks - 1 million.

Hybrid invested R&D more than 500 million in new destinations rubles in 2024. In 2024, the company launched 7 tools using and: AI , ML Copilot Hybe Assist, Cold Start Controller, SmartBid, Creative Optimization, Creative Craft and Smart List. Also, advertisers have access to Ensemble models for advertising, mobile applications new formats for hosting In-content Plus and In-video and a model for purchasing ads for in CPM. In Roblox addition, the platform for working with Flamp creatives has been improved: a feed module and support for Lottie animation and interactive banners have appeared.

In 2024, the company entered the markets Vietnam and. Latin America As of January 2025, Hybrid is present in 12 countries, such as,,, Russia,,, and India Indonesia Mexico Cyprus Kazakhstan some countries. In these Europe countries, the company functions as an independent legal entity or through a partner. The number of employees in the company increased by 34%.

Also in 2024, Hybrid launched its own educational projects - Hybrid AdOps School and Hybrid Training Hub. The first project is aimed at training young digital specialists with the possibility of further employment at both Hybrid and the school's partner companies. In total, 54 students entered the first stream, 63% of whom successfully completed their studies. Hybrid Training Hub operates in an online academy format that studies modern technology in marketing and advertising. In total, 43 webinars with 27 speakers were held in 2024, and more than 1,550 listeners registered for the events.

We work closely with market participants and our customers and see a request for new technologies that make it easier to work with advertising campaigns. That is why in 2024 we focused on developing products using AI that make it easier for the advertiser to run and analyze advertising campaigns. In general, this year was not easy for everyone, but thanks to the efforts of the Hybrid team, we were able to achieve high levels and plan to continue in the same direction, "said the founder and Global CEO of the Hybrid AdTech ecosystem. Dmitry Cheklov

Partner Program

2023: Partners Program Launch

Hybrid, which specializes in high-tech developments in the field of Internet advertising, has launched the Hybrid Partners partner program. The company announced this on December 27, 2023.

The partner program is designed for Hybrid customers - big business with its own marketing and advertising agency department. It gives access to certification materials for Hybrid Console tools, a loyalty program and testing new services of the company.

As part of training and certification, partners have access to short and understandable video tutorials on how to work effectively with the console. Certification takes place in the form of testing on the materials studied and will be carried out annually. The loyalty program allows you to save bonus points for completing tasks and conditions set for the team. They can be spent at the Hybrid Store.

For advertising agencies and businesses with their own marketing department, the condition is that at least 3 specialists must be trained and certified in order for the company to receive partner status.

The goal of the partner program is to train employees, not just the financial performance of companies. This approach allows specialists to deeply study Hybrid's tools for more efficient work with them and increase their value in the market, - said said said Said Khalimova, director of the Hybrid Partners partner program. - Advertising agencies, in turn, receive a ready-made tool to assess the competencies of their own specialists. All together helps agencies confirm their expertise and show high performance to customers.

Expertise is one of the key competencies of agencies, so investing in employee training is one of the focuses for Deft. It's great that in this our priorities coincide with Hybrid and are happy to officially announce the status of a partner, "said Kristina Movsesyan, CEO of Deft, OKKAM group of companies.

For December 2023, training and certification is available for the Hybrid Console service. In the future, it is planned to expand the program to all the company's products: Hybe, VOX, Metaverse and Flamp.

The need for a partner program for our customers has been brewing for a long time. We build an ecosystem of services that help you manage campaigns, monitor, and report transparently to your customers. Yes, our technologies are in great demand, but even more customers are interested in a deep study of Hybrid tools to make their work even more efficient. 14 companies have already joined the program, - commented Dmitry Fedoseev, Managing Director of Hybrid Russia.

History

2024

Entry into the Vietnam market

Hybrid entered the Vietnamese market. At the end of 2024, the company's profit is expected to be about $0.5 million. The company announced this on November 13, 2024.

The decision was made after analyzing the local digital market. Vietnam, with its actively developing digital economy, is showing growing interest in new advertising solutions, thanks to an increase in the share of digital in agency media lists and the entry of large international brands into the market. Hybrid intends to harness this potential by offering its innovative products and promoting quality advertising strategies.

Hybrid's entry into the market supports Vietnam's government initiatives to reduce its dependence on Google, which has a 90% share of the advertising market as of November 2024. Within three years, the government plans to reduce it to 70%, creating a place for innovation and increasing competition.

The key tasks facing the business are adapting the business model to the peculiarities of the market, legal legalization, establishing relationships with leading advertising agencies and brands.

Hybrid's main product in the Vietnam market will be the AI-vision VOX platform, through which advertisers can post vibrant creations with high visibility and custom special effects, and uses AI to analyze content, allowing for effective audience engagement and brand promotion. With the help of the platform, business can build positioning, create the necessary associations with the brand through integration into suitable content selected by AI algorithms.

Hybrid's new Vietnamese office will be headed by Southeast Asia Regional Director Shreas Sate, while Global Commercial Director Sergey Kovalev will oversee strategic development.

Hybrid's presence in Vietnam underscores the company's long-term strategy to expand into international markets, including Latin America, Europe and South America, and strengthens its position as a provider of high-tech advertising solutions.

In the Vietnam market, of course, there are also global players in programmatic advertising, such as Google. We can compete with them at the expense of client service. We offer not only advertising tools for launching campaigns, but also an elaborate strategy. Our main advantage is to support customers at all stages - from media planning to performance metrics, which lead to real results: purchases, subscriptions and other actions, - said Sergey Kovalev, Global Commercial Director of Hybrid.

Entering Mexico's Market

Hybrid, which specializes in high-tech development in the field, Internet advertizing entered the market Mexico with the VOX product. The company plans to ensure a presence in everyone. to the country Latin America The company announced this on May 27, 2024.

VOX is a base-based solution with AI which advertisers can post bright creatives with high visibility and custom special effects. Advertizing VOX formats are embedded content in popular sites and provide the optimal location of ads in the focal position - in the center of the screen. With the help of the platform, the business can build positioning, create the necessary associations with the brand through integration the appropriate content selected -. AIalgorithms

Mexico was chosen as the most promising country for the development of the programmatic market in the region. As of May 2024, the advertising market in the country is actively developing. American vendors developing DSP systems come to it. At the same time, competition is lower than in the United States. In addition, Mexico has a fairly well-developed financial system. All of Latin America works with Mexican companies and banks. Businesses that operate across the region predominantly open headquarters in the country.

Having studied the situation with programmatic systems, we decided to take a different path. We went to Mexico with the VOX brand to avoid excessive competition with American DSP solutions. We use the skills, skills and tools of programmatic, but we are positioned as a product with various advertising formats, in particular, image ones based on media advertising. This approach allowed us to open up the blue ocean and find more opportunities to get out through creatives and interesting strategies, "commented Sergey Kovalev, Commercial Director of Hybrid.

Market research began at the end of August 2023. In full force, the team began its work on February 1st.

The office in Mexico is run by Victoria Yarikova.

Hybrid plans to increase its presence in every Latin American country until 2030. After Mexico, the company plans to develop the markets of Argentina, Brazil, Chile and the Caribbean.

2023

Programming advertising revenue in India - $1.2 million

Hybrid, which specializes in high-tech developments in the field of online advertising, has increased its share of the programming advertising market in India and came to revenue from $0.5 million to $1.2 million in 2023. Representatives of Hybrid reported this in August 2024.

Ecosystem. Offices

Hybrid is an ecosystem with its own development stack for any advertizing purpose using,, and algorithms AI. ML Big Data The company's offices and representative offices are located in,, and Germany(To Poland as of India Indonesia November 2023).

2017

All the necessary Hybrid tools are in-house developments of the company: DSP, SSP, DMP, Trading Desk (October 2017).

As of October 2017, Hybrid had an office in Russia - in Tambov.

2011

Hybrid was founded in 2011.