Hybrid

Hybrid is a high-tech internet advertising leader running on its own programmatic technology stack.

Partner Program

2023: Partners Program Launch

Hybrid, which specializes in high-tech developments in the field of Internet advertising, has launched the Hybrid Partners partner program. The company announced this on December 27, 2023.

The partner program is designed for Hybrid customers - big business with its own marketing and advertising agency department. It gives access to certification materials for Hybrid Console tools, a loyalty program and testing new services of the company.

As part of training and certification, partners have access to short and understandable video tutorials on how to work effectively with the console. Certification takes place in the form of testing on the materials studied and will be carried out annually. The loyalty program allows you to save bonus points for completing tasks and conditions set for the team. They can be spent at the Hybrid Store.

For advertising agencies and businesses with their own marketing department, the condition is that at least 3 specialists must be trained and certified in order for the company to receive partner status.

The goal of the partner program is to train employees, not just the financial performance of companies. This approach allows specialists to deeply study Hybrid's tools for more efficient work with them and increase their value in the market, - said said said Said Khalimova, director of the Hybrid Partners partner program. - Advertising agencies, in turn, receive a ready-made tool to assess the competencies of their own specialists. All together helps agencies confirm their expertise and show high performance to customers.

Expertise is one of the key competencies of agencies, so investing in employee training is one of the focuses for Deft. It's great that in this our priorities coincide with Hybrid and are happy to officially announce the status of a partner, "said Kristina Movsesyan, CEO of Deft, OKKAM group of companies.

For December 2023, training and certification is available for the Hybrid Console service. In the future, it is planned to expand the program to all the company's products: Hybe, VOX, Metaverse and Flamp.

The need for a partner program for our customers has been brewing for a long time. We build an ecosystem of services that help you manage campaigns, monitor, and report transparently to your customers. Yes, our technologies are in great demand, but even more customers are interested in a deep study of Hybrid tools to make their work even more efficient. 14 companies have already joined the program, - commented Dmitry Fedoseev, Managing Director of Hybrid Russia.

History

2024: Entering the Mexican Market

Hybrid, which specializes in high-tech development in the field, Internet advertizing entered the market Mexico with the VOX product. The company plans to ensure a presence in everyone. to the country Latin America The company announced this on May 27, 2024.

VOX is a base-based solution with AI which advertisers can post bright creatives with high visibility and custom special effects. Advertizing VOX formats are embedded content in popular sites and provide the optimal location of ads in the focal position - in the center of the screen. With the help of the platform, the business can build positioning, create the necessary associations with the brand through integration the appropriate content selected -. AIalgorithms

Mexico was chosen as the most promising country for the development of the programmatic market in the region. As of May 2024, the advertising market in the country is actively developing. American vendors developing DSP systems come to it. At the same time, competition is lower than in the United States. In addition, Mexico has a fairly well-developed financial system. All of Latin America works with Mexican companies and banks. Businesses that operate across the region predominantly open headquarters in the country.

Having studied the situation with programmatic systems, we decided to take a different path. We went to Mexico with the VOX brand to avoid excessive competition with American DSP solutions. We use the skills, skills and tools of programmatic, but we are positioned as a product with various advertising formats, in particular, image ones based on media advertising. This approach allowed us to open up the blue ocean and find more opportunities to get out through creatives and interesting strategies, "commented Sergey Kovalev, Commercial Director of Hybrid.

Market research began at the end of August 2023. In full force, the team began its work on February 1st.

The office in Mexico is run by Victoria Yarikova.

Hybrid plans to increase its presence in every Latin American country until 2030. After Mexico, the company plans to develop the markets of Argentina, Brazil, Chile and the Caribbean.

2023

Programming advertising revenue in India - $1.2 million

Hybrid, which specializes in high-tech developments in the field of online advertising, has increased its share of the programming advertising market in India and came to revenue from $0.5 million to $1.2 million in 2023. Representatives of Hybrid reported this in August 2024.

Ecosystem. Offices

Hybrid is an ecosystem with its own development stack for any advertizing purpose using,, and algorithms AI. ML Big Data The company's offices and representative offices are located in,, and Germany(To Poland as of India Indonesia November 2023).

2017

All the necessary Hybrid tools are in-house developments of the company: DSP, SSP, DMP, Trading Desk (October 2017).

As of October 2017, Hybrid had an office in Russia - in Tambov.

2011

Hybrid was founded in 2011.