Hybrid Copilot AI Assistant

Main article: RPA (Robotic process automation)

2024: Copilot Development

The Hybrid AdTech ecosystem has developed the Copilot AI assistant to quickly launch advertising campaigns on the Hybrid Platform. It works according to user-defined parameters and KPIs. With Copilot, Hybrid customers can optimize budgets, automate processes, and minimize errors in ad management. The company announced this on October 7, 2024.

When implementing advertising programs, users most often face difficulties such as the need for deep technical knowledge, a long manual optimization process and significant costs for employees. Among the frequent errors in campaign settings, you can note the wrong choice of the target audience and places for screenings.

Copilot - a tool for quickly launching advertising campaigns taking into account the specified parameters and key indicators in Hybrid Platform was developed to solve these problems. To implement advertising programmatics with its help, the user needs to fill in the brief, specify the desired KPIs and download creatives. Copilot, in turn, will analyze the received information about the advertising campaign and automatically connect all the necessary settings and algorithms to achieve the goals.

Optimization of campaigns occurs with the help of MLalgorithms-. Thanks to them, the user does not need to manually process data - this happens automatically. When the RK accumulates a sufficient amount of information, artificial intelligence it allows you to accurately determine the conditions under which traffic will reach maximum conversion. Thus, the campaigns conducted in pilot projects showed an improvement in the main indicators of advertising campaigns, such as failure rate, CTR, as well as viewing depth and frequency of impressions, by an average of 50%. Also, the development will optimize budgets by an average of 30% of initial costs, reduce the burden on specialists by 20% and speed up the process of launching advertising by 2 times. After the end of the advertising campaign, a detailed report in real time will be available to the user.

We regularly communicate with our customers and collect feedback. When it comes to user experience, a request for the "Do All Well" button was increasingly heard, clicking on which the advertising campaign is launched automatically and its results correspond to the expected KPIs. That's how our solution works. Copilot makes programmatic advertising available to more companies. The tool simplifies processes and reduces costs, which is especially important for businesses with small advertising budgets. Our solution helps to automate work with programmatic advertising and effectively achieve marketing goals, - said Svetlana Drugova, Product Director of Hybrid.