Online Feed Implements Snowplow Open-Source Solution for Real-Time Product Analytics

2023: Implementing the Snowplow open source solution

The service Feed Online"" reduced time the collection of client data behavior and minimized the speed of detection and registration of incidents thanks to the application of open source the solution. Snowplow This was Tape announced on November 10, 2023.

Lenta Online became one of the first Russian companies in the e-commerce market to effectively use this solution for product analytics in real time.

Previously, the analytics team used data Google Firebase, which were provided for the previous day. Open-source Snowplow with (ClickHouse fast database for storing and processing product data) is installed on our own " servers Ribbons." It reduced the time interval for obtaining data on customer behavior on the site mobile application and in from one day to five seconds and reduced the time for detecting and recording incidents to one minute.

The use of Snowplow allows Lenta Online to optimize the cost of using alternative paid tools of product analytics of domestic suppliers, as well as minimize the risks associated with the possible departure of Western vendors from the Russian market.

It took a little over a month to install and configure the system. The solution format made it possible to quickly duplicate Firebase events in Snowplow without the difficult processing of hundreds of events within applications. Snowplow runs entirely on Lenta's internal servers, which allows us to avoid using technologies and cloud solutions from foreign vendors. Data from Snowplow about user behavior is sent to internal systems in near-real-time mode and stored on the company's own servers. In addition to minimizing the risks associated with the possible departure of foreign product analytics vendors, we have received new customers both inside and outside our company interested in real-time collection of events about user behavior. And we are ready to share our experience and expertise, said Dmitry Bodunov, Director of Data and Analytics Management of Online Services at Lenta.