Tricolor Bonus

2023: Site Visual Redesign

Tricolor has updated the Tricolor Bonus loyalty program. The company announced this on November 14, 2023.

Now saving and spending points has become even more convenient.

The operator "Tricolor" updated the site, completely changing the visual design and internal structure. Navigation for users has become as simple as possible: there is a turn-based cheat sheet on how to save and spend points, as well as brief answers to the most frequent questions from customers.

The updated rubricator in Tricolor Bonus now helps you easily navigate subscriptions from the operator, as well as offers from partners. In the "Profile" tab, you can see your accumulated points, write-off history, current promotional codes and promotions. Emoticons, points, percentages, buttons and switches involve users in the easy game mechanics of the program.

Tricolor customers will find in the list of partners new members of the loyalty program: Renaissance Insurance, Truzhichkof, ORMATEK, Flowwow, Ecomarket and other well-known brands

Compared to 2022, the number of active participants in the loyalty program increased by 20%, and we tried to make the service even more convenient. The design reflected the updated style with which "Tricolor" communicates with the audience - this is lightness, friendliness and manufacturability. At the same time, they focused on the game theme and positive emotions. "Tricolor Bonus" is a simple opportunity to receive points for useful actions and change them for what is really needed: subscriptions and discounts from us and partners, "said Alexey Lipilin, Deputy General Director for Strategy and Development of Tricolor.

Links

Link to "Tricolor Bonus"