Flowwow (Flauwau) Marketplace of local stores

Flowwow is an IT company, a marketplace of local stores with delivery of goods from 30 minutes (operates in more than 1000 cities in the world as of October 2022).

Performance indicators

2023: Gross trade growth to RUB 9.8 bn

The Flowwow marketplace doubled its annual turnover. The company announced this on January 26, 2024.

According to the marketplace of local brands Flowwow, the company has seen significant growth in 2023. The total volume of gross trade (GMV) of the company reached 9.8 billion rubles, which is twice the figures for 2022, when GMV amounted to 4.5 billion rubles.

The growth is supported not only by an increase in turnover, but also by a significant expansion of the client base. The number of buyers on the Flowwow platform increased by 77%, exceeding 1.34 million people. This is driven by successful customer engagement and retention, a key factor in the company's long-term strategy, Flowwow said. The number of partner stores also increased by 31%, with more than 12,500 sellers at the end of 2023.

Among the most popular categories of goods were bouquets, confectionery, living plants and gift certificates. In particular, the confectionery sector showed significant success with GMV of 674 million rubles, which reflects the growing interest of consumers in the products of local manufacturers, customized goods, as well as the strengthening of Flowwow's position in this market segment.

2023 proved once again that our team and partners together can achieve great success. Not only have we doubled in size, we've helped thousands of people to be around every day. The task of our service is simple - to unite people and help them simply and quickly order high-quality goods from local manufacturers. That's exactly what we do every day, said CEO and co-founder of Flowwow Vyacheslav Bogdan noted.

Flowwow is an accredited IT company, the team independently develops and develops products: applications for customers and sellers, application for, self-employed couriers the web version of the marketplace. Also in 2023, the company launched its own ERP system on the market. With Hoog its help, sellers can keep basic accounting for goods and optimize. business processes

The company plans to further strengthen market positions and expand the range.

History

2023

Entry into the market of Belarus

Marketplace Flowwow enters the market of Belarus. The company announced this on October 20, 2023.

Thanks to the online platform, users will be able to sell and buy flowers and live plants, confectionery, jewelry, accessories and other popular products from local manufacturers.

The purpose of the service is to provide local sellers with a convenient tool for business development, promotion and access to a new audience, and customers with the opportunity to find a special gift for themselves or a loved one and order it with quick delivery.

Small companies, individual entrepreneurs, self-employed and artisans will receive access from the marketplace to a technical platform, marketing tools, CRM system and support service.

The popularity of marketplaces is growing every year, as well as user requests for a convenient and high-quality service. We value our customers around the world and are gradually expanding our presence in different countries - in 2023 we are launching Flowwow in Belarus. It is important for us that residents of the republic get the opportunity not only to please those who are far away with gifts, but also to order goods on the territory of their country. And local masters, in turn, will be able to use the site to increase sales, "said Vyacheslav Bogdan, co-founder and CEO of the Flowwow marketplace.

Flowwow specialists have localized products to comply with the legislation of Belarus and the convenience of sellers and customers. In particular, they launched a platform on a separate domain, connected a local SMS operator, added additional information to the product card - the cost per 1 kg/l, the manufacturer and the country of production, and consent to the processing of personal data to the personal account. Also updated the user interface: posted on the main page a block with information about the company and logos of payment systems.

2022: Investing $6m in UK business development

The marketplace of local stores Flowwow on October 12, 2022 announced the entry into the European market, starting in the UK. The company is investing $6 million in product localization, hiring overseas and marketing promotion. As in Russia, in this market, the company plans to cooperate with small local brands in the categories of cut flowers and indoor plants, confectionery, decor, cosmetics, jewelry, and handmade.

According to Statista, the British e-commerce market is the largest in Europe and one of the world's leading - on average, the British spend £866 online per year per person. In 2020, the growth of online sales in the UK was 11.1 times higher than the growth of offline sales - this creates promising opportunities for entering the market.

Created in 2014, for 8 years Flowwow has grown from a flower aggregator to a marketplace for local goods with a turnover of 3 billion rubles a year, its own courier service and a franchise chain of stores.

All the company's IT products - including the site (client side and tools for partners), mobile applications for customers, sellers and couriers - are fully ready for use in the new country. At the moment, the company is actively involving UK stores in cooperation, as well as investing in promoting the mobile application among users.

The English electronic market trade is considered one of the most attractive in the world: despite the strong position of companies Amazon and, eBay we see a demand for unique products and a personalized approach, which opens up great opportunities for such peer-to-peer marketplaces as Flowwow, said Vyacheslav Bogdan, CEO and co-founder of Flowwow.