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Project

Askona stores earned payment for biometrics from Sberbank

Customers: Askona

Carpets; Consumer goods

Contractors: Sberbank
Product: Sberbank: Smile payment system

Project date: 2023/04  - 2023/10

2023: Smile Payment Launch

Sberbank launched the Payment with a Smile service in the Ascona chain of stores throughout the country - this is almost 400 stores in 123 cities of Russia. Now customers will be able to pay at the checkout in all possible ways - cash, card, QR code and biometrics. Sberbank announced this on November 27, 2023.

{{quote 'author = said Sergey Shubochkin, and. about. Director of the Acquiring division of Sberbank. | The technology works effectively, tested it repeatedly and did not find any complaints. We see our task in providing customers with as many convenient ways to pay for purchases as possible and therefore we are developing our family of payment services. SberPay These are payments by QR code and button in, Internet contactless payment for NFC phones Android and payment with a smile. Sberbank will continue to increase the recognition and quality of service in our country so that Russians have the best payment experience in the world. We are grateful to Ascona and other partner companies for helping us improve cashless payments, making the payment process even faster, more convenient and safer,}}

{{quote 'author = noted Vladimir Korchagov, executive retail business director Russia of Askona and CIS. | Clientocentric is one of the key values ​ ​ of the company. We build a seamless customer experience so that customers can interact with the company as conveniently as possible at any point of touch. It is important for us to meet the needs of our customers both in a high-quality product and in a convenient service. "Payment with a smile" from Sberbank has expanded the range of options for paying for purchases, which, undoubtedly, will be appreciated by Ascona customers.}}