Email marketing services in Russia

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2023: Explosive jump in development recorded on Russian email marketing services market

The service market email-marketing Russia in received an explosive jump in development in 2023. Such information has been TAdviser shared by representatives of DashaMail since November 29, 2023. At rubles the end of the year, the market volume will add 0.5 billion and amount to 3.8 billion, which is almost 15% more than in 2022, experts predict DashaMail based on data obtained during the study.

DashaMail

"Previously, we did not observe such growth rates, and in 2022, on the contrary, against the background of the geopolitical situation and market restructuring, we noted a slowdown. However, the current year showed an explosive jump. Almost half of this growth was provided by inflation at the level of 7-7.5%, but the other half is precisely organic growth, "said Yulia Rozhkova, CEO of DashaMail.

In her opinion, the leap in development confirms the relevance of email mailings as a working tool among marketers and other professional groups.

DashaMail

In 2024, the Russian email marketing market, according to the DashaMail forecast, also expects a high growth rate - 10.1%. The volume will be 4.2 billion rubles, and then the pace will return to the previous average annual values ​ ​ (about 7.9%). By 2027, total revenue will reach 5.3 billion rubles, which is 40% more than in 2023.

DashaMail

In 2022, the largest share in the email marketing market in Russia was occupied by FMCG (16%) and the financial sector (14%) with volumes of 530 million and 480 million rubles, respectively. The third place is taken by representatives of the media and entertainment industry (450 million rubles and 13.5%). To a lesser extent, email services were used by companies from the transport and logistics industries (9%), education (8%) and tourism (7%).

DashaMail

In 2027, the picture will change, analysts at DashaMail believe. In particular, companies from the media and entertainment industry and the financial sector will lead the market with an increase in shares to 15% and a market volume of 790 million rubles for both. FMCG companies will continue to be key customers for ESP- and CDP-platforms, but the share will decrease to 14% with a volume of 740 million rubles.