Zont Factory (1C:CRM. Module for 1C:ERP and 1S:KA2)

2023: Automate customer relationship management and sales management with "1C:CRM. Module for 1C:ERP and 1S:KA2 in ZAO MAPKF Zont

About Customer and Project

MAPKF Zont uses the "1C:CRM" module to manage customer relationships . Module for 1C:ERP and 1C: КА2. " Today's CRM tools improve sales productivity. The conversion of incoming calls to sales has been increased by 2.5 times.

ZAO Moscow Joint Stock Production and Commercial Company Zont (MAPKF Zont) is a manufacturer of folding umbrellas and cane umbrellas.

The umbrella workshop appeared in Moscow in the post-revolutionary years, in the Soviet Union it was the only specialized enterprise producing umbrellas. In modern times, the factory continued to grow and expand production. The assortment includes furniture for the garden and campsites, overalls, trading tents and racks, tourist goods.

It is impossible to develop a partner network in the regions, keep up with the times and match the image of a large manufacturer without a reliable CRM system. To manage customer relationships, the module 1CCRM":. Module for 1C:ERP and 1S:KA2 "joint development of the company" 1C"and". "1C-Rarus

1C-Rarus specialists used the accumulated experience in implementing CRM systems when automating communications of the Zont factory. The factory has launched optimization of business processes for managing relationships with partners. 1C-Rarus experts helped sales employees master the functionality of the solution, including the latest features of the new configuration version.

Implementation Results "1C:CRM. Module for 1C:ERP and 1C: КА2 ":

• Sales employees praised the new mechanisms for working with e-mail, instant messengers and social networks. The module helps to manage incoming information flows and distribute messages between managers.
• Partner information is consolidated in one system. Transparency of data on customer attraction channels has appeared. After analyzing the sources of information, the factory abandoned low-efficiency channels.
• Incoming leads are recorded in the system, it has become easier to control the processing of calls by managers. Processing of requests from potential customers has accelerated, not a single call or letter is ignored. The conversion of incoming calls to sales has been increased by 2.5 times.
• The factory uses chatbots to help managers maintain sales. New tools minimize the volume of routine work, and managers invest more effort in achieving factory sales targets.

Functions

The following functions are automated:

• Customer Relationship Management (CRM)

Maintenance

• The Internet version of ITS and ITS Internet services are used
• Consulting is carried out on methodological issues of working with the 1C program
• Consulting is carried out on technical issues of working with 1C software products
• Preferential support has been issued 1S:ITS

Works performed

The following works were performed:

• Delivery of software products to the customer's office
• Individual training at the customer's office
• Consulting on the choice of software and options for its maintenance
• Initial Settings for Standard/Industry Solution (Program) to Start Accounting
• Selling Selected Products
• Installing Software on Customer Computers