State ticket

2023: First information on service development

In Russia, a state platform is being created with data on all tickets sold in Russia for cultural events. This became known from the strategy of digital transformation of the Russian culture industry until 2030, which was approved by the government in December 2023.

As Kommersant writes with reference to this document, the GosTicket service is designed to save viewers from fakes and overpricing by speculators, as well as speed up the process of returning the ticket. The "roadmap" of the service says that it will represent "a single digital environment of trust for all participants in the ticket market of the cultural industry." The return should take place electronically, and information about the change in the status of the ticket should be updated in real time.

In Russia, a state platform is being created with data on all tickets sold for cultural events

Yegor Egerev, co-founder and CEO of Ticketscloud, in a conversation with the newspaper, suggested that the organizers of the events would be required to report sales and returns to a single digital system.

But it is not yet clear how this will save viewers from fake tickets. Perhaps a fake ticket can be checked on the GosTicket resource immediately after the purchase, he said.

In addition, according to Yegerev, by the end of 2023 it is not clear how it is possible to limit the transfer of a ticket to a third party. For example, a person can pretend to buy several tickets to friends or family, and then resell the ticket, and no one will know about it, he explained.

MTS Entertainment General Director (owns Ticketland aggregators, MTS Live and Ticketscloud cloud ticket platform) Mikhail Minin considers the problem of fake tickets to be exaggerated. The head of the NCA concert agency Mikhail Shurygin agrees with him and noted that the ticket market is fully digitized, and fake tickets do not pose a serious threat.^[1]

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