Tickets Cloud (Ticketsclaud)

Ticketscloud is developing the Ticketscloud digital platform for event organizers, also offering sales analytics tools, AI-powered solutions and the Vibe b2c app.

History

2023: Acquisition of 85% of Tiketsklaud LLC by MTS subsidiary

MTS Entertainment, a subsidiary of MTS, acquires 85% of Ticketscloud LLC (Ticketscloud brand), which develops a full-cycle service for event organizers. This was announced on September 4, 2023 to TAdviser by MTS representatives. It is expected that the deal will allow MTS to strengthen its position in the ticket sales market and sell more than 11 million tickets for events annually. The amount of the transaction was not disclosed.

MTS subsidiary bought a digital platform for organizing Ticketscloud events

Ticketscloud is a personal digital assistant for organizing events. The company creates products that allow you to close the entire range of needs of organizers: tools for analytics and setting up sales, automatic upload of document flow, cloud cash desk, Vibe viewer application with anti-counterfeit ticket protection, application for scanning tickets and controlling access to events, platform for finding contractors. Tiketsklaud's revenue in 2022 amounted to more than 200 million rubles.

"The [Ticketscloud] team TAdviser did a lot of work and was able to show growth in the market that was significantly reduced in crises. By combining expertise and efforts, together we will come even closer cultures to building entertainment in Russia in new conditions and our leadership in it, "said Mikhail Minin, General Director of MTS Entertainment.

As specified in MTS, Ticketscloud may become R&D a hub for MTS Entertainment products. The company will work as a separate direction, connecting event organizers to MTS ticket windows and offering them marketing ecosystem opportunities. Ticketscloud will retain its current team and operational management. The founders of the company, Yegor Egerev and Katerina Kirillova, remain in the project.

The companies intend to jointly develop digital and mobile products for concert and theater organizers and enter new markets. In the near future - the integration of MTS loyalty programs into Ticketscloud products and services. As a result, MTS Live customers will have the opportunity to buy tickets for almost all events that take place in Russia. Together, the companies expect to occupy more than 30% of the ticket market by the end of 2023.

"At Ticketscloud, we created a technologically advanced product that competed successfully with the big players. But long-term trends point to consolidation and the need to collaborate with ecosystems. Strategic partnership with MTS complements our product with their resources and B2C audience, increasing our competitiveness. This synergy will allow the market to offer the best offer for both organizers and spectators, "says Yegor Yegerev, CEO and founder of Ticketscloud.

2019

As of November 2019, the main activity of the company is scientific research and development in the field of natural and technical sciences.