Biography
2022: TAdviser interview
The improvement of online sales indicators is primarily influenced by the increase in the convenience of users on sites and in mobile applications, which is provided by specialists such as Andrey Novikov, leading product manager and head of the web direction of Detsky Mir. His research on customer behavior, author's methods of finding barriers to online buying, as well as their solution allowed the oldest and largest chain of stores for children in Russia to increase average revenue per user by 11%, as well as achieve record levels in online trading. How to understand what buyers want, how to help them get it and what non-obvious benefit is in building a detailed map of the user path - in an interview with Andrei Novikov. Read more here.
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