Customers: Phali Khinkali St. Petersburg; Tourism, Hospitality and Restaurant Business Contractors: Manzana Group (Manzana Es Em) Product: Manzana LoyaltySecond product: Manzana Campaign Third product: Manzana Customer Data Platform (CDP) Project date: 2022/03 - 2023/05
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2023
The family of restaurants of Georgian cuisine "and Phali Khinkali'Khacho and Puri' switched to the use of intellectual. In Manzana Loyalty Management Platforms the family of restaurants of Georgian cuisine 'Phali Khinkali' and 'Khacho and Puri' loyalty program has existed for a long time. It worked on software that did not suit the functionality and did not develop. Therefore, the management company MKS Management Company decided to introduce a new IT platform. The choice was made in favor of an intelligent platform loyaltyManzana with Manzana Loyalty Online,, Manzana CDP Manzana and modules. BI Manzana Campaign
Members of the'Phali Hinkali' and 'Hacho and Puri' loyalty program receive points for each dish ordered or for a certain amount spent. They can use the accumulated points as a discount. In addition, loyalty program members get access to exclusive promotions and offers.