Smart Analyst Rus

History

2024: Attracting 50 million rubles of investments

On November 25, 2024, it became known that the Russian automatic analytics platform Smart Data Hub held a late-seed financing round, during which 50 million rubles were raised for development. The investment program was attended by Kama Flow and the Friendly VC fund.

The Smart Data Hub platform was founded in 2021 by entrepreneur and teacher HSE Igor Kuzin. The startup creates solutions artificial intelligence based on that help the business increase sales, optimize advertising costs and form a personalized customer experience. AI algorithms generate automated insights showing growth points or problem areas in digital marketing. The Smart Data Hub toolkit includes: end-to-end analytics, commodity analytics, plan/actual analysis, omnichannel analytics, CJM analysis (customer path map), user reports and dashboards, database integration tools, etc.

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Фото: Smart Data Hub

It is noted that Smart Data Hub is a finalist of the Sber500 international accelerator. According to the startup itself, thanks to its end-to-end analytics platform, 8 out of 10 customers increase sales by an average of 34% in the first four months of operation. Savings on inefficient advertising reach 47%.

It is known that as part of a new investment round, Kama Flow, a Russian private investment company that manages a group of funds, invested 20 million rubles in the project. She specializes in investing in technology projects at the growth stage. The group has more than 30 projects in its portfolio, including startups in the fields of MedTech, EdTech, AI, Big Data and others. In turn, the Friendly VC fund supports technological projects with a finished product and revenues of 30 million rubles or a turnover of more than 100 million rubles.^[1]

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