Pragma (household goods)

2024: Brand Launch

Yandex.Market began selling home goods under its own Pragma brand, including furniture, home textiles, plumbing and goods for the bathroom, kitchen, cleaning, lighting and storage systems. The company reported this on January 22, 2024.

By this time, sinks and toilets, shower hoses, bedding, blankets and Pragma pillows are available for purchase. The new brand also sells sofas, beds, armchairs, shelving, wall shelves and TV boxes.

Pragma brand furniture

By the end of 2024, the assortment of the new brand is planned to be expanded to 2.8 thousand goods. These will include dining tables and chairs, kitchens, wardrobe systems, dressers, chandeliers, lamps, dishes, towels, mixers, shower systems, bathroom mirrors, etc. As noted in the company, many of these goods are produced in Russian factories - including in, Ivanovo, and Kursk. Nizhny Novgorod To Moscow In total, by January 2024, Yandex.Market has about 20 partners from different regions. Their Russia number is planned to increase.

The company noted that in 2023, Home Goods became one of the most popular categories on Yandex.Market in terms of the number of orders. Demand for these goods increased 2.7 times compared to the previous year. Growth leaders in the category are beds, cabinets and cabinets, home decor and textiles. Earlier, Yandex.Market has already launched its own brands of household appliances for the Tuvio house, accessories for Commo equipment, goods for children Junior, tools for the house and dachas Nocord and others.

The company adds that the emergence of the Pragma brand is part of Market's strategy for developing the Home Products category on the marketplace. The partners of the site include local and federal retailers. So, the service began to cooperate with the network of hypermarkets OBI and Hoff.^[1]

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