Lunnen

2024: Product Announcement

On February 7, 2024, Yandex.Market announced the start of sales of computer equipment under its own Lunnen brand. First, users will have access to the Ground line of laptops. It is also planned to produce desktops, tablets, monitors, printers and other equipment.

The devices are manufactured at the facilities of the largest factories in China. The company explained that leaders from each segment are selected. They refused to disclose the volume of products produced and investments, but clarified that by the end of 2024 several dozen models of various equipment will be presented.

source = Yandex.Market

The Yandex team developed the design of the devices, determined their technical characteristics and chose components. The company also plans to build its own software for some Lunnen devices.

By February 7, 2024, Yandex.Market can buy Ground 15 laptops with a 15.6-inch screen and Ground 16 laptops with a 16.1-inch display. The Ground 15 is equipped with an AMD Ryzen 5 5500U processor with 6 cores and 12 threads, and the Ground 16 is equipped with a Ryzen 7 5800U chip with 8 cores and 16 threads. Both laptops received Windows 11 and a metal case that can have different colors. The devices are offered at prices of 42,490 and 47,490 rubles, respectively. The company does not exclude that the equipment will be sold outside its own marketplace.

We have launched a new brand to offer people a wide range of computer technology at affordable prices. Lunnen products are designed for the mass buyer and help solve everyday tasks - from creating a working presentation to playing movies. We will expand the brand's range, - said Maria Brish, creative director of Market's own brands.[1]

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