Seller24 Platform

Main article: Definition of Business Intelligence

2024: Ability to calculate unit economics and margin profits by goods

Russian developer Seller24 February 8, 2024 announced the updated release of the Seller24 Platform product - an internal analytics platform for managing business performance and sales growth in marketplaces. The main changes affected the unit economy tool, which allows you to understand pricing in more detail, assess the effectiveness of participation in promotions advertizing and campaigns.

Seller24

Seller24 Platform solves several key tasks of beginners and experienced sellers - it provides detailed information about the financial condition and potential of the business on marketplaces, helps to quickly find bottlenecks and points of growth, and then systematically grow revenue and net profit on marketplaces.

In our experience, 8 out of 10 sellers on marketplaces trade at a loss. This happens, for example, when a seller enters shares without calculating the margin or does not take into account all cost items in pricing, or does not control the DRR for all advertising campaigns at the level of each product, said Seller24 Product Director Boris Oblomsky. - Therefore, there is a need for a solution that can clearly show the seller the real state of its affairs, and most importantly, it will help to find and realize points of revenue and net profit growth on all major marketplaces.

The functionality of Seller24 Platform allows you to calculate the unit economy and margin profit in terms of goods, manage supplies and expand them to regions (increase regional sales and localization index), segment the range (conduct abc-analysis and turnover analysis), assess the effectiveness of advertising campaigns and receive important notifications about critical changes in business indicators. The platform receives data by, API algorithms analyzes the information received, and then the seller receives understandable reports and recommendations, on the basis of which he can make competent management decisions.

This is a radically different tool. Now it is more functional, flexible in settings, closes more seller scripts on pricing and answers their questions: what price do I need to set in order to get a given rate of return; how much will I earn if I bid X; how the discount or markup will affect my margin; is it worth going into stocks at current prices and what price needs to be set in order to launch advertising campaigns profitably, "said Boris Oblomsky, Seller24 product director.

Also in the updated report, flexible selection and calculation settings appeared: for example, you can select the least marginal goods, or goods of a certain ABC analysis category and add a discount or markup, additional expenses, share of advertising costs, tax rate, manually edit calculated prices, and then upload all calculations to Excel, and update prices on marketplaces.

The update has been tested on existing sellers and is already available to all Seller24 Platform users for February 2024.