Gazprombank Avtolizing and Novardis have implemented Altcraft Platform

2024: Altcraft Platform Implementation

Gazprombank Avtolizing and NOVARDIS have completed the project of introducing the B2C and B2B marketing automation system based on the Altcraft Platform solution. This system combines customer data of the leasing company from all sales channels (online and offline), allows you to manage targeted marketing communications and offer profitable solutions for entrepreneurs. Novardis announced this on March 14, 2024.

The main goal of the project is to organize a unified communication system omnicanal with customers by combining their personal profiles from various sales channels.

The introduction of this marketing automation system based on Altcraft Platform allowed Gazprombank Avtolizing to abandon the use of several disparate services and made it possible to create a single client profile. As a result, the time to launch communications and track their effectiveness has been significantly reduced, as well as the ability to segment customers has expanded. These changes allowed Gazprombank Avtolizing to modernize the communication system with customers and adapt much faster to the individual requests of each of them.

Within the framework of the project, NOVARDIS, together with customer experts, conducted a complete audit of client data and optimized its storage to ensure maximum efficiency in working with information. These changes will help Gazprombank Avtolizing develop accurate marketing strategies based on the needs of the target audience, which will increase profits and positively affect customer loyalty.

The market requires a quick response to changes in both external factors and customer needs. Thanks to the project, we managed to combine data from various sales channels, create an orderly system for managing marketing communications. We received tools for the development of our business, - commented Pavel Nizkin, Head of CRM Communications, Marketing Department, Gazprombank Avtolizing.

Altcraft Platform has expanded our portfolio of products being implemented in the CDP/Campaign block. Customers can effectively use Altcraft Platform - as a flexible and scalable domestic tool that allows you to reduce the launch time of marketing campaigns, as well as increase their effectiveness, "added Igor Malyshev, CEO of NOVARDIS.

We are pleased that Altcraft is in demand among customers who have chosen the path of effective marketing automation. Our partners in the person of NOVARDIS are able to ensure a high-quality implementation of the platform, thereby allowing us to focus on improving and constantly developing the functionality of Altcraft, "said Ilya Zagorodnyuk, Head of Customer and Partner Relations at Altcraft.