History
2024: Osnova Group bought 2% of the service
In mid-March 2024, it became known that the structures of the owner of the development and investment group of companies "Osnova" Alexander Ruchyyov acquired 2% of the service for managing loyalty programs Wallty. As a result of the transaction, this project is estimated at 1.5 billion rubles.
The Wallty service was launched in 2023. It is intended for the exchange of bonus points within the framework of various loyalty programs of partner companies. Users have access to a wallet for storing loyalty cards, as well as an exchanger, where you can exchange some points for others. As of March 2024, Wallty has more than 30 partners, including Tooly, Penkoff, Bankrf, Victoria, Gogotax, Fidel, Dnatest, Stroyremo, Air7, Ober, Goodfood, Technics, Airlines, Compclub, Yaummi, Foodstore, Hotelmsk, Grandotel, Barbaris, etc.
According to Forbes, referring to the statements of Wallty founder Tamerlan Urusov, the service as of mid-March 2024 is at the beta testing stage. Information about the sale of 2% of the service was confirmed by a representative of Ruchyyova. Urusov is also a co-owner of the Moscow Tapchan restaurant chain[1]
Notes
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