Holiday Table supermarkets chose RozniTech digital platform

2024: Using the RozniTech platform

Softline Group of Companies helped the Holiday Table supermarkets to increase the efficiency of business processes. Using the RozniTech digital platform developed by Softline Digital (part of Softline Group of Companies), the client will be able to simplify monitoring of competitors' prices and form his own pricing policy based on reliable information, which will help increase competitiveness. The retailer praised the convenience of using the service according to the subscription model. Softline announced this on March 19, 2024.

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Softline

The Holiday Table supermarkets have their history since 2005. As of March 2024, 45 supermarkets operate under the Holiday Table brand in the Kaluga Region. Since 2020, the retailer has been producing goods under its own brand.

The Holiday Table supermarkets were interested in a convenient tool for analyzing competitors' price strategies. Previously, this process required significant time and human resources: employees had to manually enter data on the cost of products presented in other stores in order to transfer this information to the pricing officer.

A free trial period is available for our customers: within two weeks they can test the entire set of platform modules. This makes it possible to get acquainted with the platform functionality in as much detail as possible. The Competitor Price Monitoring Offline module, thanks to image recognition technology, helps reduce the time it takes to collect competitor price data. The system reads all information from the product price tag photo that the performer made. It is important to note that the recognition accuracy is 97.7%, which minimizes the influence of the human factor. In addition, depending on the needs of the customer, the solution provides the possibility of both continuous and continuous monitoring. With the help of RozniTech, Festive Table has automated business processes and increased the speed of data acquisition and processing, "said Ivan Smolin, Softline Group of companies Business Development Director.

Having tested RozniTech, we were convinced of the high accuracy of image recognition and its wide functionality. It is important that the solution is presented not only as a web platform, but also as a mobile application, so our employees can comfortably use it in retail outlets. Based on reliable data obtained with the help of RozniTech, we can easily and accurately analyze the prices of competitors and engage in strategic planning of the value of our goods. This helps us to respond quickly to market changes and increase competitiveness. We are interested in further increasing the efficiency of our processes, so we plan to use other platform modules, - said Svetlana Sokoeva, General Director of the Holiday Table supermarkets.