AI.Lab

History

2024: The creation of the laboratory

On April 18, 2024, Magnit announced the launch of an artificial intelligence laboratory. Specialists of the structure called AI.Lab will develop and introduce AI technologies into the retailer's workflows.

Among other things, AI.Lab will create solutions in the field of smart content search and generation, computer vision, develop virtual assistants for staff, as well as hyperpersonalized solutions for communication with buyers.

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According to the press service of Magnit, the introduction of artificial intelligence will help increase the level of client service and the efficiency of the company. As an application of the technology, the company used control over the use of carts and baskets to determine and maintain their optimal number for each store, reduce losses and increase the level of customer service.

Smart search technology based on NLP methods and text models, as noted in Magnet. will make it possible to increase the relevance of the output results by such options as search by description, synonyms, images, search taking into account transliteration, typos, word forms, incorrect layout, etc. The introduction of smart search will help improve the functionality of the mobile delivery application, increase the number of its users and the conversion rate.

By April 18, 2024, laboratory specialists are testing several large language models (LLM), which will simplify the work of Magnit employees with data by creating intelligent assistants and chat bots.

The retailer has already begun to use generative artificial intelligence to create images on the Gastronom.ru portal - the Magnit media outlet, which contains recipes and articles on food.