Casarte

History

2024: Opening of the first store in Russia

On April 17, 2024, the Chinese manufacturer of premium household appliances Casarte opened its first monobrand store in Russia. He is located in Moscow on Novinsky Boulevard.

Created by Haier, the Casarte brand was introduced in China in 2007. The name comes from the Italian words "La casa" and "arte," meaning "art of the house." Casarte's range includes air conditioners, refrigerators, unique washing and drying columns, cooking surfaces, ovens, hoods, dishwashers and wine cabinets. The production process is accompanied by multi-stage quality control, combining thorough inspection of each product in an automated manner and manually. The technique has an original design and a special color palette based on "shades of moonlight."

Casarte

<Магазин Casarte в Москве/center>

The Moscow salon Casarte is located on an area of ​ ​ approximately 300 square meters. The store presents large household appliances for caring for clothes, storing and preparing food, washing dishes, etc. In particular, a dishwasher with two independent Casarte Double Drawer retractable cameras, a Casarte Twin Wine Zone wine cabinet with two temperature zones, a refrigerator with many special storage compartments and a Casarte French Door ice generator, and a washer-dryer in a single Casarte Double Drum case are offered.

The opening of the first Casarte boutique in Russia is certainly a very important event both for the Casarte brand in particular and for Haier as a whole. The brand is not only the embodiment of the real harmony of technology and style, but creates a special ecosystem around itself that allows the user to get the most out of himself, surrounding the best of the possible, "says Zhenhua Sun, CEO of the Russian division of Haier.[1]

Notes

1. ↑ The first boutique of premium household appliances Casarte opened in Moscow