JVO Advanced Analytics Service for Commodity Business Management on Marketplaces

Main article: Definition of Business Intelligence

2024

Launch of SEO module for sales growth on marketplaces

JVO has launched a SEO module on its service to grow sales on marketplaces. The company announced this on September 9, 2024.

JVO, an integrated e-com management platform, launched an automated SEO module with product tracking technology and JVO AI, which took more than 1.5 years to work on. Now Wildberries suppliers have a tool to control the promotion of product cards with daily updates of key metrics, track competitors' actions and optimize keywords.

The SEO PRO module with JVO AI provides daily results analysts to its users and offers up-to-date promotion tasks and keywords for each article. In the personal account, e-com managers of large and medium-sized companies can either manually select relevant and irrelevant SEO keys, or use the function of automatic separation of JVO AI. The current SEO keys corresponding to to algorithms the marketplace not only increase the number of transitions to product cards, but also positively affect the revenue indicator.

JVO users can give up to 10 articles per month under the control of the SEO module for free. The rate includes two generators for descriptions and headers for each selected card. After generation, the e-com department manager will receive 5 header options and 3 product description options. Thus, the company will be able to receive 10 variations of titles and 6 descriptions for 10 selected articles every month. The outcome of changes in SEO with JVO AI can be assessed in 3-5 days.

If the established limit is not enough, for an additional fee, users will be able to remove the limit restrictions and give control of the module any number of articles.

If the company needs to work out the SEO of other articles next month, it is enough to replace them in tracking. JVO AI generates the proposed header and description options based on an analysis of the actions of successful competitors. Thus, the product cards of users of the comprehensive sales management platform in e-com JVO are guaranteed to be in the top of the issue.

Using the SEO Analytics tool, sellers gain access to the full range of metrics for contextual optimization of the selected commodity matrix, including frequency, category positions, card transitions and other important parameters that provide leading positions in the output top.

{{quote 'In the context of the e-commerce market, SEO optimization is a key tool, with a noticeable tangible result in the growth of conversion and revenue at the lowest cost. And the first thing that it is important for companies to pay attention to when choosing goods that they want to give under SEO control JVO AI - category A articles that bring a large share of revenue. It is this strategy that will make it possible to be guaranteed to be in the top of the marketplace and ensure constant revenue growth, "said Alexey Egorov, co-founder and chief analyst of the integrated management platform e-com JVO. }}

The Promotion tool preceding the SEO module for JVO users will be disabled for a month.

Optimizing Regional Shipments

The automated analytics Marketplaces JVO service has updated the Regional Shipments tool, designed to calculate deliveries to warehouses. Wildberries The developer announced this on June 18, 2024.

Thanks to the expansion of its functionality, the Regional Shipments tool determines with 100% accuracy where the seller's goods are in high demand, but not yet sold, and in how much it needs to be shipped to a specific warehouse. Calculations are made daily throughout the seller's merchandise matrix based on Machine Learning and JVO Big Data. Data arrays based on time and number series find warehouses with maximum turnover for a specific product category.

The updated tool saves companies' resources to test hypotheses and search for new markets, shortens the delivery time of goods to customers and improves the position of the product card in the Wildberries search.

{{quote "If the current order volumes allow the seller to increase its regional presence, then JVO will form shipping recommendations and calculate how much sales are expected in a particular region. Thus, the company saves millions of rubles to test hypotheses for expanding the geography of supplies and gets the potential for growth in turnover up to 15%, "said Alexey Egorov, co-founder and chief analyst at JVO. }}

The algorithm based on Machine Learning and JVO BigData performs calculations not only for the regions of Russia, but for all countries where Wildberries is present: Belarus, Armenia, Kazakhstan and Uzbekistan.

In stages, the process of entering the company into new regions and markets, where Wildberries is represented, is as follows:

• JVO BigData analyzes current sales of the company and its competitors from each marketplace warehouse;
• JVO BigData defines all available locations for each item or category;
• Machine Learning based on JVO BigData creates a list of new warehouses;
• Machine Learning offers a ready-made shipment of goods in pieces for four weeks in advance.

Addition of calculations for optimal shipments in CIS countries

In April 2024, the extended analysts service for managing the commodity business on JVO marketplaces, relying on the requests of existing customers, presented several important updates, thanks to which sellers received additional opportunities for successful sales. The release includes calculations for optimal shipments not only in, Russia but also in, countries CIS end-to-end analytics on the margin and expense of each article, and 100% accuracy data API financial with the report. The developer announced this on April 25, 2024.

In 2024, logistics is the only anti-competitive tool on marketplaces: 40% of seller ranking in search results depends on the speed of delivery to the buyer. The JVO tool "Regional Shipments" not only determines the warehouses to which the goods are to be shipped, but also, based on these recommendations, predicts an increase in the expected monthly revenue for each item. Optimization of shipments can provide revenue growth of 20% to 50%, excluding advertising costs. With the new expansion of the tool, any sellers have real opportunities for successful work in the markets of neighboring countries - in the CIS countries, and large customers with its help can increase total sales by up to 9%.

For example, a seller from the TOP issue with a turnover of 100 million rubles only due to shipments to Kazakhstan can additionally receive about 9 million rubles. At the same time, there will be no zero sales or situations when the goods unexpectedly ended in stock, if you follow the recommendations of the Regional Shipments tool.

The next new JVO tool is end-to-end analytics. For many sellers, obtaining visual data in personal accounts is a constant problem and it is reluctantly solved by marketplaces. The analytics provided by online marketplaces do not give a complete idea of ​ ​ how profitable the business is. JVO was the first such system on the market to provide its customers with end-to-end analytics on the margins and costs of each article on all possible items - from sales to advertising costs. This allows you to see at the moment real net profit on goods minus spending on storage and advertising. You can also get calculations of margin profit and margin profitability. No internal analytics service for marketplaces has such a tool, although it is extremely necessary for both large and small sellers.

JVO was the only one on the market to achieve 100% accuracy of API data with a financial report. The latest update allows you to receive complete information on orders and sales in the personal account of the marketplace, so all the recommendations of the internal advanced analytics service of marketplaces have become even more accurate.