RBT Company (SteadyControl Human Resources Control and Management System)

2023: At Leran stores connected to SteadyControl, the average check showed a rise above the trend across the chain

Many chain retailers use classic methods of controlling the quality of service: secret buyer, full-time video surveillance operators or a rare audit with checklists. All these tools are characterized by a low frequency of checks, a small sample, high costs and a percentage of error. Leran management has relied on a modern approach to human resources control and management, introducing the SteadyControl system in early June, combining the latest audio and video analytics technologies with modern management practices.

The idea of ​ ​ what is actually happening in the store will change for anyone who starts using the SteadyControl system. The central office, and even line managers, have an idealistic idea of how employees behave, how they communicate with customers. The understanding comes that the standards that we consider working and convenient, at some points turn out to be quite oblique or difficult to use, told Victor Kotov, Director of the Department of Company Stores RBT.RU *

* RBT.RU is the owner of the Leran trademark.

Data collection using audio pages, cameras and microphones, followed by analysis by neural networks, made it possible to see a clear picture on the ground, determine growth points, and systematically improve the overall observance of service standards and labor discipline indicators.

Results on the most important criteria for the economy:

• Managers are 30% more likely to talk about the company, building customer confidence in the brand;
• compliance with the "need identification" stage increased by 36%;
• employees offer related goods in 74% of cases, conversion of customer consent - 37%;
• When there is an objection to the price, the manager in almost 100% of cases talks about the possibility of buying in credit/.payment by installments

The SteadyControl system helps the line employee become an expert, and the business - find trouble spots in service and respond quickly to them.