Lazarev Dmitry

Lazarev Dmitry

Career

2023

In June 2023, Dmitry Lazarev was appointed CEO of Sunlight for the second time after a five-year hiatus. He ran the network until March 2023. After that, he moved to the position of Director of E-Commerce and Digital Customer Experience at M.Video-Eldorado. At that time, Igor Danilov replaced him at Sunlight.

2024: Appointment as CEO of the 585 * Zolotoy network

In May 2024, the 585 * Zolotoy jewelry chain announced the change of CEO: Dmitry Lazarev was appointed instead of Alexei Feliksov. The latter will remain on the company's board of directors and focus on the development of business projects: the Talant jewelry factory, the Tsekh85 bakery chain and the Feliksov diamonds jewelry studio.

The company "585 * Zolotoy" highly appreciated the expertise of Dmitry Lazarev in the development of the e-com direction and the omnichannel approach, as well as the experience of successful modernization of the retail network, the experience of successful launches of innovative sales channels and competence in finding and creating new mechanics and services to attract and retain customers in offline and online sales channels, - said the retailer's press service.

They also noted that by May 2024, Dmitry Lazarev's professional experience in the top management of federal companies is more than 12 years.

By mid-2024, the Russian federal jewelry chain 585 * Zolotoy calls itself the leader in the number of outlets in the Russian Federation. It is represented by almost 1,000 stores in 420 cities and 80 regions of the country. The company plans to further develop the retail network, update stores and improve client services. The assortment of the brand includes more than 100,000 items of jewelry for Her and for Him, as well as wedding rings, children's jewelry, watches and optics from Russian and world^[1]

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