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Main article: E-Commerce
Online trading in Russia
Main article: Internet trading (Russian market)
Chronicle
2024
91 countries have agreed on duty-free Internet trading
On July 26, 2024, the World Trade Organization (WTO) announced that 91 countries had agreed on new e-commerce norms. We are talking, in particular, about the extension of the moratorium on taxation of cross-border data transmission in digital format.
According to The Register, the agreement is of great importance, since it covers almost everything that is transmitted via the Internet: video materials, audio and various content. The document says that neither party can introduce customs duties on electronic data exchange between persons from different countries. It is assumed that the free movement of information will contribute to the development of small and medium-sized businesses and e-commerce in general.
However, the agreement provides for the possibility of introducing in the future domestic taxes, fees or other payments related to the transmission of data in digital form, if any state wants to implement such measures. The signed document includes a requirement for countries participating in the agreement to provide Internet access "subject to reasonable network management, which does not block and slow down traffic for unfair commercial gain."
The agreement also requires signatories to provide open government data in a machine-readable format and on reasonable terms, fight spam and take cybersecurity issues seriously. Electronic data sharing for small businesses is described as a tool to promote cross-border e-commerce that "does not link small organizations with bureaucratic red tape." Work on the initiative was led by Australia, Japan and Singapore. At the same time, it is emphasized that the moratorium has been extended only for two years with a subsequent revision.[1]
2023: The volume of payments in global online stores for the year increased by 10% to $5.4 trillion
In 2023, payments in online stores around the world accounted for $5.4 trillion. For comparison, in 2022, the total volume of such transactions was estimated at $4.9 trillion. Thus, the growth was at around 10%. One of the key drivers of the industry is the rapid development of e-commerce. This is stated in the Market Research Future study, the results of which were published in early September 2024.
It is noted that online shopping is becoming the preferred way to make purchases for more and more people around the world. Online stores provide access to a huge range of products, save time and make purchases from any convenient place. In addition, there is a boom in mobile commerce: a large number of purchases are carried out through smartphones and tablets. The increase in cross-border e-commerce is another important factor contributing to the growth of payments in global online stores. Plus, new global e-commerce platforms are emerging.
The need for safe and convenient payment methods also contributes to the development of the industry. Consumers recognize the need to protect their personal and financial information when shopping online, and therefore are looking for payment methods that are both reliable and convenient. This leads to an increase in the popularity of digital wallets, mobile payments and other innovative payment methods. At the same time, contactless payments are gaining momentum. Advances in payment technology, including biometric authentication, further fuel the industry's development.
Segmentation of the global e-commerce payments market by platform includes online marketplaces, standalone websites, social media and mobile apps. In 2023, marketplaces represented by such well-known sites as Amazon, eBay and Alibaba provided the largest share in the total volume of transactions. On the other hand, mobile applications show the highest growth rates. Payments of up to $500 make up the bulk of transactions in online stores.
Geographically, North America is the largest regional segment, accounting for more than 38% of e-commerce payments in 2023. Europe is in second place with a share of more than 31%: a large number of buyers are concentrated here who are actively purchasing goods in online stores. The Asia-Pacific region is experiencing the fastest growth rate, thanks to countries such as China and India. South America, the Middle East and Africa are also showing positive momentum.
Among the key players in the e-commerce payments segment, the authors of the report name, Apple Pay Adyen,,, CyberSource, Worldpay Stripe 2Checkout,, PayPal Braintree,,,, Checkout.com Square Amazon Google Pay Payments, Mercado Pago,, Klarna Authorize.Net. In order to strengthen the market position and remain competitive, companies and service operators focus on providing additional services: for example, protection against fraud, data analytics and. loyalty programs
At the end of 2024, the volume of payments in world online stores is estimated at $6 trillion. Market Research Future analysts believe that in the future, the CAGR (CAGR in complex percentages) will be 11.22%. As a result, by 2032, the total amount of transactions could reach $14.2 trillion.[2]
2021: Global Retail Online Sales Shares
2018: e-commerce's share of global sales reaches 13%
According to the analytical agency Statista, the share of e-commerce in total global sales has almost doubled in four years: from 7.4% in 2015 to 13.7% in 2019. More and more new consumer groups are included in online trading every year. Today, 1.9 billion of almost 4.4 billion Internet users make online purchases , which is 45% more than in 2014.
Top 5 countries - leaders in terms of retail e-commerce (b2c), 2018:
1. China - $629.5 billion
2. US - $501 billion
3. UK - $86.2 billion
4. Japan - $81.6 billion
5. Germany - $70.3 billion
In general, the Asia-Pacific region accounts for 80% of the world's e-commerce volume, and in the near future the geography of the distribution of shares is unlikely to change.
According to Data Insight for 2018, the volume of the Russian Internet sales market is $23.8 billion.
The global trend of the e-commerce market was the heyday of the "industrial" revolution in sales to b2b customers. Since 2016, players in the global b2b e-commerce market have begun to move away from the manager's "manual personal sales" to the system of multifunctional personal accounts in b2b online stores. By 2021, their heyday in Russia is expected.
The online trading sector b2b has an extremely high capacity. For owners of online sites, b2b clients are a more marginal and low-risk segment, promising in terms of long-term cooperation. And retail, despite its impressive volumes and pace of development, will gradually give up its position.
The global e-commerce volume of the b2b segment is almost four times more than online sales to retail customers.
Notes
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