Digital labeling of video games

Main article: State information system for marking goods

Chronicle

2024: Approval of digital video game labeling in Russia

In September 2024, the Ministry of Economic Development of the Russian Federation approved a project on digital labeling of video games. This initiative, proposed by the Organization for the Development of the Video Game Industry (RVI), will enter into force in early 2025 and is aimed at supporting manufacturers of educational video games, Russian developers, as well as start-up studios in the digital entertainment sector. At the first stage, the sign will be assigned to games in three categories: "made in Russia," "contains training materials" and "esports discipline."

According to Izvestia, the new digital labeling will be completely voluntary, which will allow manufacturers and distributors to independently decide whether to join the project. RVI has already identified the first five projects to receive such a mark, and is also considering introducing narrower categories for labeling. According to experts, the introduction of this sign will stimulate developers to create useful content, and will also give domestic games advantages over foreign competitors.

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The Ministry of Economic Development noted that the project is aimed at forming a balanced approach to regulating the industry. According to representatives of the department, the labeling experiment will allow developing effective legal mechanisms and technologies necessary for the further development of the industry. The initiative will also facilitate the selection of suitable games for parents and educational institutions, simplifying the introduction of high-quality content into the learning process.

The marking system should change the perception of video games by a wide audience, focusing on their positive impact. According to the project developers, "green labeling" will allow society to better assess the educational potential of digital entertainment and support studios that create high-quality products. The first owners of the "made in Russia" sign included: CarX Street, the browser game "Magic World," the educational "Immortal Symphony," the tactical online action movie "Caliber" and the racing game CarX Drift Racing Online.^[1]

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