Yandex: Adfox

Adfox is a free online ad management service on sites and in pub apps. The service also provides the ability to advertise on the Telegram channel.

2024: At the heart of the platform for launching retail media

Yandex on October 22, 2024 presented a platform for launching retail media based on Adfox.

and Online stores other online businesses will be able to place advertizing partners on their resources and manage advertising campaigns without investing in developing their own solution. With the help of an Adfox-based platform, a business can effectively monetize its traffic, and its partners can increase brand awareness and grow sales of goods.

You can launch and manage retail media through a single office. For October 2024, Adfox already has tools available to manage coverage advertising for products and brands with targeting, analytics and reporting.

In 2025, there will be tools for performance promotion (Sponsored Ads) of goods in search by online store, catalog of goods, their cards and basket. Retailers will have the opportunity to connect an advertising cabinet for their partners, which allows you to launch and analyze advertising campaigns.

Retail media is a fast-growing segment of the advertising industry. According to ARIR, its volume in Russia over the 2023 year has grown more than 3 times. We used the long-term expertise of Yandex advertising technologies to help retailers find new growth points: advertising monetization can make a significant contribution to the growth of revenue of sites. This is only the first step, and we will continue to develop a platform for retail media based on Adfox, "said Anton Ogay, Head of Partner Services, Yandex Advertising Network.

A wide variety of formats are available on the platform for launching retail media. For example, a carousel of several types of goods, a video banner and branding of individual pages. The platform also provides flexible targeting options: social media, geography, segments, and Yandex.Metrics AppMetrica according to the retailer's own data. This helps not only to accurately get into the target audience, but also to personalize advertising offers.

Adfox allows you to receive transparent campaign reporting and share this information with advertiser partners. The platform also has the ability to automatically label campaigns in accordance with the law "On Advertising" and transfer data to the ERIR.