Yandex.Metric

"Metric" is a web analytics service from Yandex for site owners.

As of July 2014, the Metrics counter is used by more than four million sites.

History

2024

Confirmation of compliance with the requirements of the standard ISO/IEC-27001

On July 25, 2024, Yandex announced that the Yandex Metric and AppMetrica systems confirmed the proper level of security of their services during the annual ISO/IEC 27001 audit . Read more here.

Integration with VATS "Telfin. Office "

"Telfin" integrated virtual PBX "Telfin. Office" with a free web analytics service from Yandex. Now companies can automatically keep records of unique calls directly to Yandex.Metric. Telfin announced this on February 12, 2024. Read more here.

2018: Monetization reports added

On June 21, 2018, it became known that Yandex.Metric appeared reports on monetization, which will help site owners analyze the effectiveness of placement in the advertising network Yandex"" (RSS). To use the reports, you need to specify the number of the "Metrics" counter in the partner office of the RSS.

Site owners can analyze impressions, profitability, average revenue per user (ARPU) and other indicators of RSS, taking into account statistics of site visits in Metric. Reports will tell, for example, how many ads were provided by each of the sections of the site, what is the profitability of individual columns and articles. Analyzing these reports will help site owners earn more - for example, by determining which content visitors like more and generate more advertising revenue.

Also in "Metric" you can compare revenue, cost of impressions and other indicators for users who got to the site in various ways - from search engines, social networks, advertising channels and other sources. This will help to more accurately allocate the budget for search optimization, advertising and purchase of traffic.

author '= Victor Tarnavsky, head of Yandex.Metrica "Metric" has long helped site owners understand the audience and analyze it from different points of view. Now we pay special attention to tools for site owners who earn on advertising. Monetization reports will help them make informed decisions about the publication of different types of content and the development of their[1] sites[2].

2017: Launch of Yandex.Radar tool

On July 25, Yandex announced the launch of a public tool for monitoring the popularity of search engines and browsers in Russia, Belarus, Kazakhstan and Turkey - Yandex.Radar. Radar reports are compiled on the basis of data on which search engines people get to sites using Yandex.Metric, and in which browsers they are opened.

The tool allows you to observe both the situation as a whole and changes in slices for specific platforms and device types. For example, you can see how the shares of search engines on the desktop or mobile browsers changed during the year.

Accuracy and impartiality - we were guided by these principles when working on Radar. We started with search engines and browsers - from markets that have a significant impact on the modern Internet. In the future, Yandex.Radar's field of view will expand. The goal of the project is to create a tool that displays the entire market of Internet services and technologies in Russia and other countries, - explained the head of Yandex.Metrica Viktor Tarnavsky

To provide a representative sample of domains for analysis, visits to Yandex's own sites were excluded from all Yandex.Radar reports. In addition, measurement errors that arise due to the peculiarities of some technological solutions for the web are corrected. For example, due to the massive transition to - an httpsenciphering amendment has been introduced for the absence of a referral: in some old browsers, it is lost when switching from https to, the http company explained.

The volume of traffic is measured in visits. The region is calculated by the IP addresses of visitors to sites, the date and time of visits - by the time zone of the counter, and the browser, operating system and device type - by the User Agent line. To determine the search engine, the same principles are used as in the Yandex.Metrics report of the same name.

2014: Metric 2.0

In July 2014, Yandex launched a beta version of Metrics 2.0. Now the owner of the site can find out everything about the audience of the resource. This allows you to use the new "Metric" to solve a variety of tasks - from assessing the effectiveness of advertising to planning purchases.

Previously, the service offered mainly standard reports, and in Metric 2.0 you can create a report with any combination of parameters - so as to immediately get an answer to the question. Let's say you need to understand how many Muscovites under 25 come to the site from social networks, and decide where to blog. "Metric 2.0" will build a report on three parameters at once - geography, age and traffic sources. Previously^[3] would have to compare three different reports^[3]

Another plus of the new "Metric": it has a convenient segmentation tool. Users can now build reports for any part of the audience they are interested in. For example, to see how the permanent audience of the forum is growing, you can make a cut on those users who have already been to the site several times and visit the forum at least once a week. You can use different conditions and attributes - more than 50 of them - to precisely delineate a segment. It is also possible to compare segments with each other in order, for example, to predict the demand for a certain group of goods in different cities.

Newcomers and regular visitors are known to behave differently on the site. "Metric 2.0" allows you to filter the data by both, for example, to see how beginners move around the site and whether they are far behind those who have already entered. The service will also show how people came to the site on their last visit and where they came from for the first time. This allows you to assess the effectiveness of different traffic sources.

All of the listed features are free and available for all sites regardless of their size. Fresh data comes to the service in almost real time. To quickly work with huge amounts of information, Yandex uses the ClickHouse database management system. This is the own development of the Metrics team, capable of processing petabytes of data. In the new "Metric" all the features of the previous version of the service will be available. After a while, Webvisor and site monitoring will appear in Metric 2.0. In the meantime, you can use both the old and new versions. To work with them, you need to install the Metrics counter on the site. If it is already installed, you do not need to do it again - the counter itself has not changed.

2011: API Discovery

Yandex announced in May 2011 that the Yandex.Metric service had opened its API. Now, using the Yandex.Metrics API, you can create your own applications for working with web analytics.

The API provides access to data from all Metrics reports. Through the software interface, you can work with existing counters and create new ones, manage accounts, access rights, goals and filters. This will allow you to create useful applications.

Online agencies can embed Metrics reports into their ad campaign management tools. Reports to customers can be provided in the enterprise application interface. Companies are able to integrate Metric with business applications and internal services.

Developers of CMS, forums or blog engines have the ability to offer users built-in traffic reports. Developers of mobile applications can create programs for prompt notification of the site.

Links

• Official website of Yandex.Metrica

Notes