"Sveza" shared the experience of soft implementation ELMA365

2025: ELMA365 Implementation Experience

Sveza on July 23, 2025 presented its experience in introducing ELMA365.

The introduction of ELMA365 has become part of the process of digitalization of management tasks. With the help of the platform, Sveza automated the management of assignments, meetings, quality issues and corrective measures. The system is configured to create a meeting agenda, create orders from the meeting card, automatically send protocols and monitor the execution of tasks. To work with quality deviations, a single corrective action process was launched, which combined several departments.

Before starting the implementation of the ELMA365, the companies analyzed possible difficulties. Employees' habit of established processes, fear of new technologies and different levels of digital literacy were taken into account. To minimize these risks, Sveza's IT team organized training and then gathered feedback from employees. The transition to the system took place in several stages - from first acquaintance to active use. This made it possible to avoid overloading users and ensure smooth implementation.

After setting up the main processes, Sveza developed a map of ELMA365 relationships with other corporate IT systems. Some of the embedded modules are already working, others are in the process of configuration.

The implementation was accompanied by the management of changes according to the ADKAR model - from the formation of awareness of the need for changes to the consolidation of new approaches in work. To assess the involvement of employees, a user and analyst funnel was used in Power BI: this made it possible to track activity and adjust actions during the project, "said Tatyana Semyodova, a non-analyst.

2024

Details of the SAP Platform to ELMA365 Migration Project

With the launch of the project in ELMA365, the team of the Sveza holding focused on the modernization of the client service - a single entry point for calls from different channels. The versatility of the solution made it possible to optimize the processing of incoming, outgoing and internal requests, as well as simplify interaction with mills and other departments. Flexible SLA settings, the ability to adapt business logic to V2V and V2S, and a single window have become critical advantages of the platform. [1]Learn more here.

Transition to ELMA365

Sveza"" conducted import substitution platforms SAP in conjunction with the integrator. "" Masterdata The company moved to the the Russian Low-code platform, ELMA365 thereby increasing sales efficiency and customer service quality. This was Elma announced on November 26, 2024.

Initially, Sveza operated CRM the system in SaaS the delivery from SAP Cloud for customer. Since 2022 SAP SE , they decided to leave the market, RUSSIAN FEDERATION there was a need to find a new suitable product. To automate the main ones, business processes as well as reduce the risks leaks information of a company sensitive to customers, it was decided to migrate to the domestic ELMA365 platform. The transition to this ON took place within the framework of IT the -transformation of the business.

The migration to CRM was carried out in seven months. The functionality of the system made it possible to establish the work of sales and product managers in a single window, as well as effectively build a strategy for working with key customers of the company. The CRM system also implements the process of order management at each stage, which, together with integration with the BI system, allows you to quickly receive and analyze data for making optimal management decisions.

From the service side, ELMA365 has become a single entry point for processing complaints and complaints from customers. The system helps to work efficiently with feedback. It also allows you to make informed decisions for all process participants (customer, mills, central office), which made the interaction algorithm transparent and manageable at all stages.

In addition, the process of conducting events offline was implemented for Sveza employees, including assessing their effectiveness. The processes for creating marketing a campaign and polls with the ability to distribute to to base customers were also configured.

This project significantly improved the efficiency and transparency of business processes at Sveza, reduced the time spent on routine operations and increased overall productivity. The company was able to reduce the processing time of requests for the 1 working week, reduce the processing time for a specialist with 15 to 10 minutes and significantly improve the user experience.

The goal of the project was to create a convenient space for the daily work of managers, resume the consistency of data and their further analysis. The entire perimeter of the project was carried out in conjunction with the Masterdata team. We have big plans to automate our processes on the platform, ELMA365 said Vitaly Petrovich Demidenko, Sales Director, Sveza.

{{quote 'The transition to ELMA365 is a logical step within the framework of a large-scale business development project at Sveza, which is previously built on the SAP digital platform. We are glad that we managed to start cooperation with one of the leaders of the Russian timber industry. The high level of expertise of our team allows us to qualitatively implement such projects for our clients, - said Alexander Finashin, Managing Director, Masterdata. }}

Our mission is to help businesses achieve better results using our solutions. The Sveza project made it possible to implement a single space for convenient and fast communication with clients and significantly increase the efficiency of processing requests. We are proud to be a part of their success. Choosing ELMA365 ecosystem products will allow the company to easily scale the solution in the future and automate related processes within a single ecosystem, "said Victor Sitnik, Product Owner ELMA365 Service.